The pARTnership Movement  Budweiser Is MADE for Music
Budweiser has unveiled its 2014 MADE for Music campaign, which brings together millions of music fans to celebrate artists, makers, and creators who leave their indelible mark on pop culture. Budweiser will bring live music experiences to fans around the world through over 150 live music events. As part of the campaign, MADE Underground will follow Budweiser’s journey to search for an eclectic mix of street musicians to create a global “busker band” that will perform at the Budweiser Made in America festival on Saturday, August 30. Read more at the pARTnership Movement.
Toyota Brings Children, Cars, and Creativity Together
Toyota’s annual Dream Car Art Contest—one of the largest global art contests for children—invites children from around the world to submit designs for dream cars of the future that offer imaginative solutions to large-scale social and environmental issues. This year, in partnership with creative agency Saatchi & Saatchi Fallon Tokyo, Toyota will bring 90 winning designs to life by turning each design into an animated video using the social media app Vine. Click the video below to view some of this year’s amazing designs and read more about Toyota’s Dream Car Art Contest on the pARTnership Movement. 
An “Anywoman’s” View of Business and the Arts
Linda Odell, media relations manager at Hallmark Cards, Inc., discusses the motivations behind Hallmark’s support of the arts and her experience as a Hallmark employee. Hallmark Cards, a 2014 BCA 10 honoree, fosters creative environments both inside and outside the workplace, and has been particularly instrumental in building the arts and culture community in Kansas City, MO, where the company is headquartered. Read about Linda’s first-hand experience on ARTSblog.  | “When I come to work in the morning, I may walk past a hand-painted cast bronze horse by Deborah Butterfield and a Pablo Picasso ceramic plate… If this corporate art collection, one of the earliest of its type in the nation, can engage me, I can only imagine what working in what amounts to a glorious gallery of art may mean to my colleagues in our visual design studios.” -Linda Odell, Media Relations Manager, Hallmark Cards, Inc.
| ArtSpeak! Does the Talking for Shugoll Research
BCA Executive Board member Mark Shugoll, CEO of Shugoll Research, a 2005 and 2007 BCA 10 honoree, discusses ArtSpeak!, a program that brings Broadway stars into Washington, DC area schools. ArtSpeak! is held four times a year at different high schools and is free to the public, underwritten by Shugoll Research. Past Broadway performers who have participated in the program include Patti LuPone, Kristin Chenoweth, Audra McDonald, Sutton Foster, and Kelli O’Hara. Shugoll’s research showed that arts audiences were aging and students had little interest in the arts, perhaps because the arts were disappearing from their schools. The goal of ArtSpeak! is to excite students about theater and the arts and engage them as the theater patrons of tomorrow. Read more about Shugoll’s ArtSpeak! program on ARTSblog. | Be sure to check out all of the fantastic content from our recent week-long blog salon dedicated to unique arts and business partnerships on ARTSblog! |  | Private Sector Network ABC Nashville Bridges the Workplace Creativity Gap
Thor Urness, partner at the Nashville office of law firm Bradley Arant Boult Cummings, discusses his firsthand experience with the Arts and Business Council of Greater Nashville’s WorkCREATIVE program. WorkCREATIVE brings artists into businesses and integrates employees in hands-on creative projects to stimulate communication, build teamwork, and spark innovation to drive business growth. ABC Nashville provided volunteers from Bradley Arant Boult Cummings and other firms to paint the Bicycle Bus, a community mural on a school bus-turned-downtown bicycle rental hub. Read about his full experience on ARTSblog. Business for Culture & the Arts’ Skills Day Connects Business Volunteers
Portland’s Business for Culture & the Arts Skills Day grew out of its Business Volunteers for the Arts (BVA) program. While the interest in volunteering is great, BCA found that volunteers and arts managers have less time for orientations, meetings, planning, etc. BCA decided to take a new approach—a one-day conference bringing together business consultants and staffers from a wide range of arts and culture groups for one-on-one consulting sessions, skills-building workshop presentations, roundtable discussions and more. Read about BCA’s Skills Day model on ARTSblog.
Facts and Figures Four Things Leaders Get Wrong About Creativity
In the following article from Inc.com, design theory and branding professor Natalie Nixon says the reason we don't see more creativity in business is that most leaders don't have any idea what it is. According to Nixon, employees may already be creative… just not at work. Learn how to harness the power of creativity in the workplace at Inc.com. Is the Death of Corporate Philanthropy Exaggerated?
The recently released Giving USA statistics show that corporate giving to charities declined in 2013, yet there has been a steady flow of reports and articles pointing out that companies who do good in the world do well, according to John Godfrey, writer for Nonprofit Quarterly, in response to a recent Forbes article on the coming of end of corporate charity. Godfrey poses the idea that it might just be a matter of semantics—that corporate philanthropy is alive and well, but adopting new monikers, such as “corporate social responsibility” and “citizenship.” Read the article at NonprofitQuarterly.org. Take Note The BCA 10 Gala - Wednesday, October 1
Join us for the gala award presentation and dinner on Wednesday, October 1, 2014 celebrating the BCA 10: Best Businesses Partnering with the Arts in America, which recognizes businesses of all sizes for their exceptional involvement with the arts. The evening will highlight the way today’s businesses are using the arts to inspire employees, stimulate innovation, and foster creative collaboration across the country. These companies enrich the workplace and communities in which they operate every day through partnerships with local arts organizations: AC Entertainment (Knoxville, TN)
Brookfield (New York, NY)
BBVA Compass (Birmingham, AL)
Brooks Resources Corporation (Bend, OR)
Classical Movements, Inc. (Alexandria, VA)
Edward Jones (St. Louis, MO)
Hallmark Cards, Inc. (Kansas City, MO)
Milliken & Company (Spartanburg, SC)
PECO (Philadelphia, PA)
Thrivent Financial (Appleton, WI)
Leadership Award
Frederic C. Hamilton, Chairman, The Hamilton Companies (Denver, CO)
Hall of Fame
John Deere (Moline, IL) |  | To reserve a seat among the current and past winners of this distinguished honor, recognize this year’s honorees by placing an ad in the event program, or to sponsor the year’s largest celebration of business arts support, visit AmericansForTheArts.org/BCA. Speaking from Experience  | “At Yum! Brands, we believe in the power of the arts to educate, inspire and empower all students, especially those who are classified as ‘at-risk’. Working with our local Fund for Arts organization we created the Yum! Family Series to leverage the arts and make a difference in the lives of children in our community.” -Jonathan Blum, Chief Public Affairs Officer, Yum! Brands Inc.
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