Facts & Figures
Music Sponsorships Increase by 4.2 Percent
According to the IEG Sponsorship Report, spending on sponsorships of music, festivals, and tours for 2010 will reach $1.09 billion, up 4.2 percent from $1.08 billion spent in 2009. Music sponsorships represent the third largest increase in spending areas, following causes at a 6.1 percent increase and entertainment tours and attractions with a 5.7 percent increase. For information, www.sponsorship.com.
MetLife Foundation Supports Dance with a $150,000 Grant
Dance/USA has received a $150,000 grant from MetLife Foundation to support the New Stages for Dance pilot programs in Chicago, San Francisco, and Philadelphia. The program will provide theater rental subsidies for dancers, which will allow them to increase their visibility by performing their works in major venues. For information, www.csrwire.com.
Volunteerism Study by Deloitte
The 2010 Deloitte Volunteer IMPACT Survey found that more than eight in 10 companies believe volunteerism can help nonprofits accomplish long-term social goals, and these companies are increasingly offering skills-based volunteer opportunities to employees. Corporate managers surveyed reported that the top priorities when determining volunteer activities include the potential to alleviate a social issue, help the nonprofit function more effectively, and serve more clients. For information, www.deloitte.com.
Take Note
Dollar Bank Keeps the Three Rivers Arts Festival Free
As the first-ever premiere presenting sponsor, Dollar Bank will keep the 10-day Three Rivers Arts Festival in Pittsburgh free for at least the next three years. Pittsburgh Cultural Trust, the festival organizers, announced the agreement Thursday. The sponsorship will also help the festival continue to book top-tier musical acts. For information, www.dollarbank.com.
Bank of America Volunteers
In April, Bank of America launched the Million Hour Challenge, an initiative where the company’s 300,000 associates from around the world pledge to donate one million volunteer hours by the end of the year. Business Volunteers for the Arts, the national volunteer program of Americans for the Arts, is a featured arts & culture volunteer opportunity for the company’s employees. This program allows business professionals, including Bank of America’s employees, to lend their expertise and talent to nonprofit arts organizations. The Million Hour Challenge initiative closely aligns with the company’s philanthropic priorities including arts and culture as well as community development, education and youth development, environment, and health and human services. For information, www.BankOfAmerica.com.
Bounty Keeps Creativity Alive by Transforming Spaces
Bounty, a Proctor & Gamble company, partnered with HandsOn Network and Rush Philanthropic Arts Foundation to bring inspiration back to New York City’s P.S. 165/Robert E. Simon School. This project is part of Bounty’s Make a Clean Difference program which is working to transform the learning environments of 30 public schools. To encourage students’ creativity, Rush Philanthropic’s artist volunteers worked with 25 students to create a mural on site at P.S.165. The team of volunteers was led by Mary J. Blige and Russell Simmons, co-founder of Rush Philanthropic Arts Foundation. For information, www.prnewswire.com.
Don’t Miss
Americans for the Arts Half-Century Summit
Join us at the 2010 Americans for the Arts Half-Century Summit, June 25–27 in Baltimore, MD. Leaders from across the country will gather to exchange ideas and strategies for the future support and advancement of the arts in rapidly changing American communities. Come participate in conversations with experts on the private sector field at The Future of Private Sector Support visionary panel. Executive Director of Grantmakers in the Arts Janet Brown will be leading the session, joined by speakers Michael Marsciano, President & CEO, Foundation for the Carolinas; Beth McGuire Ree, Group Manager, Community Relations, Target Corporation; and Jonathan Spector, Chief Executive Officer of The Conference Board, Inc. Attendees will learn new, effective ways to inspire the private sector to invest in the arts, improving the livability of communities through the arts, ensuring the preparedness of a creative workforce, and guaranteeing a systemic transfer of wealth so that the arts are seen as critical to philanthropic endeavors both now and in the future. For information and to register, http://convention.artsusa.org.
Speaking From Experience
“I firmly believe that an understanding and appreciation of the arts, and well-developed creative skills are central to the future of America’s workforce development. There is no question that our rapidly evolving global economy demands a dynamic and creative workforce. If we want America to stay competitive, we must invest in the arts to a greater degree.” —Charles Segars, CEO, Ovation (excerpted from his congressional testimony during National Arts Advocacy Day)
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