Did you know that in 2009, 69 percent of business support for the arts came from businesses with annual revenues of less than $1 million dollars? Another 24 percent came from businesses with less than $50 million in annual revenue. Fifty-six percent of the surveyed companies reported that they’d never been asked to support an arts organization? (Source: The BCA Report: 2010 National Survey of Business Support for the Arts) Learn how arts organizations and small and midsized businesses can develop lasting and mutually beneficial partnerships. To download the tool kit, www.pARTnershipmovement.org. WEBINAR: Building Partnerships with Business: Arts-Based Training Programs (The pARTnership Movement Series)
May 22, 2012 at 3:00 p.m. EDT
Businesses and arts organizations have successfully developed and launched arts-based training programs to help build employee engagement and enhance teamwork. Learn how arts organizations and businesses across the country are making the case for arts-based training and creating new and innovative programs. Remember to look for more upcoming webinars. And don't forget: you can always use the archives as a helpful resource. Private Sector Network
 Hit the Slopes with Art!
The Colorado Business Committee for the Arts (CBCA) acknowledged the efforts of the Aspen Skiing Company at its 25th Annual Business for the Arts Awards for its partnership with the Aspen Art Museum. Since 2006, artists have used the town’s iconic Aspen/Snowmass mountains as canvases. For the 2011-2012 season, sculptures by artist Mark Grotjahn were installed on each of the four mountains. Aspen Skiing Company CEO Mike Kaplan spoke of the project, “As a business we are trying to compete with destinations from around the world from Hawaii to other ski resorts. How do you stand out from the crowd? Well, you stand out by having this incredible arts experience and arts offering and cultural experiences and all those things in addition to the splendor and beauty of the mountains.” For more information, www.pARTnershipmovement.org. Take Note
Adobe Scholarships for Staying Creative
The Adobe Foundation announced the Adobe Foundation Creativity Scholarships, an initiative focused on youth who plan to pursue an academic program or career in a creative field at an accredited college, university, or certification program. “With Adobe Foundation Scholarships we are reinforcing our commitment to closing the creativity gap,” said Shantanu Narayen, president and chief executive officer of Adobe. “Our vision for this scholarship fund is to support the next generation of creative thinkers and propel the future careers of those who create.” Students from the Adobe Youth Voices (AYV) network, which includes more than 800 sites in 52 countries, will be eligible to apply for the scholarships. For more information, www.csrwire.com. Amplifying Advocacy Efforts
Music & Arts, the largest band and orchestra instrument retailer in the country, is partnering with Dr. Milt Allen, a music education consultant, to reinforce the company’s music advocacy initiatives. Together, the business and Dr. Allen will spearhead local and national efforts to keep and build successful music education programs for students. Music & Arts President Kenny O’Brien said of the initiative, "This collaboration with Dr. Allen validates our commitment to keeping music education thriving in our local communities. We're certain that his experience and passion will help us strengthen our advocacy programs and benefit the many students who take lessons through Music & Arts." For information, www.sys-con.com. The BCA 10  Spotlighting Art in Hartford
Aetna and The Greater Hartford Arts Council are celebrating the arts in a big way with Aetna Arts Week, from Monday, April 11–Sunday, May 6. This partnership will bring free and low-cost arts events showcasing the best in cultural happenings in Greater Hartford all week long. There will be theater, dance, music, visual arts, and behind-the-scenes tours. The Greater Hartford Arts Council uses Aetna Arts Week as a chance to remind people that the arts are accessible—and fun—for everyone. For more information, http://blog.letsgoarts.org.
Facts & Figures
The Health of the Arts
The 2012 National Arts Index by Americans for the Arts delivers a 2010 score of the health and vitality of the arts in the United States. This year’s report bears witness to how the arts sector fared during the Great Recession. In 2010, the Index rose slightly from a revised 96.3 to 96.7, following two years of losses, bringing the Index up from its low point in 2009. While arts giving has increased over the past decade ($13.28 billion in 2010), the sector struggles to maintain its philanthropic “market share”—dropping from 4.9 percent in 2001 to 4.5 percent in 2010. For more information, www.artsindexusa.org/national-arts-index. Speaking from Experience
"Macy’s, Inc. believes that a strong arts culture can inspire, educate and entertain widely diverse audiences in our communities–touching each individual in deeply meaningful ways. Our company has consistently and passionately supported programs that make the arts accessible to everyone, and we are proud of the success of Macy’s and Bloomingdale’s in enriching the quality of life where our customers and associates live and work."
–Terry J. Lundgren, Chairman, President and CEO, Macy’s, Inc. and The BCA 10 Winner
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