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The pARTnership Movement There’s a movement afoot across the country. Businesses are using the arts to inspire employees, stimulate innovation, and foster creative collaboration. Here are some examples:
pARTnership Success Story: DreamWorks Animation
In 2008, The DreamWorks Animation Charitable Foundation established the DreamWorks Animation Academy at Inner-City Arts, an arts-education-focused nonprofit dedicated to improving the lives of inner-city children throughout Los Angeles County. The Academy teaches students the fundamentals of animation, and each class creates an animated film that is screened at Inner-City Arts festivals.
DreamWorks Animation CEO, Jeffrey Katzenberg, noted: “It’s extremely rewarding for our employees and artists to participate. It’s not just about giving money and supplies, but putting real faces and people in front of students to tell them their stories and teach them.” Read more.
Creative Kicks: Vans’ Custom Culture Competition for Teens .jpg)
Vans is partnering with Americans for the Arts to bring attention to diminishing arts education budgets and empower students to embrace their creativity. Through the Custom Culture Competition, high school art classes lend their artistic designs to four blank pairs of shoes for the chance to win $50,000 for their schools’ art program and have their creations manufactured and sold nationwide. In addition to providing $50,000 for the winning school’s art program, Vans will donate proceeds from the sale of the winning shoes to Americans for the Arts and will provide $4,000 to each of the four runner-up schools. Read more. How Majoring in Art History Helped Corporate Leaders
Did you know that “9 percent of the 100 richest people on the Forbes list studied arts in college—more than those who majored in economics (8 percent) and finance (3 percent)?” A recent article on The Daily Princetonian's website highlights several corporate leaders who found success in the corporate world by majoring in art history. Read more.
Discover more stories about collaborations between businesses and the arts, and find resources for developing your own partnership, on the pARTnership Movement website. To share your story, use #ArtsandBiz.
From the Private Sector Network CincySings, ArtsWave's Record Breaking Fundraising Campaign
In April, ArtsWave hosted the 2nd annual CincySings, a Cincinnati region-wide choral event that pits corporate choirs against one another in a friendly competition. In addition to engaging the employees of Cincinnati's business community, CincySings serves as a fundraiser for ArtsWave's United Arts Fund campaign, which raises money for more than 100 local arts organizations each year. Through their campaign, ArtsWave raised in excess of $12.25 million, surpassing last year's record. Read more. ABC/NY Twitter Talk: #workplacearts
The Arts & Business Council of New York recently hosted a Twitter talk about employee engagement through arts in the workplace. Discover the resources and stories that participants shared by searching #workplacearts and visiting ABC/NY on Twitter at @ArtsBizNY.
Take Note Creative Industries Conference Call
Please join us on May 27 at 3:00 p.m. (EST) for an hour-long conference call to discuss how organizations can gain support from the business community by using Americans for the Arts’ Creative Industries reports. The call—which will be held in conjunction with the release of the latest tool-kit on the pARTnership Movement, Creative Industries Reports: Putting the Data to Work with Businesses—is open to any member of Americans for the Arts interested in building relationships with the business community. For call-in information, please send an e-mail to Private Sector Initiatives Coordinator Jordan Shue at [email protected]. Blog Salon: Corporate Social Responsibility and the Arts
Last week, business, community, and arts leaders wrote about the role of arts in corporate social responsibility as part of Americans for the Arts’ CSR blog salon. Recently, Americans for the Arts' Animating Democracy program released a new report, Corporate Social Responsibility and the Arts, which brings into relief the current landscape of corporate support for arts and culture. The blog salon continued this conversation by highlighting exemplary models and approaches that advance both society and business, including this partnership between Edward Jones (a 2014 BCA 10 honoree) and the Angel Band Project. Read more.
Facts and Figures The Conference Board’s Alex Parkinson on the Value Placed on Quantifiable Measurement
As part of last week's blog salon on corporate social responsibility and the arts, Alex Parkinson, a researcher in the Corporate Leadership division of The Conference Board, addressed the value placed on data and the quantifiable measurement of impact. Read more.
Cities Speak: The Arts Mean Business
Supporting the arts is good for business. This year’s GDP report from the U.S. Bureau of Economic Analysis (BEA) and the National Endowment for the Arts found that the arts and culture sector represented 4.32 percent of the GDP—a higher percentage than tourism (2.6 percent), transportation (2.7 percent), and construction (3.4 percent).
As Jay H. Dick, Senior Director of State and Local Government Affairs at Americans for the Arts, states in a blog post for the National League of Cities, “cities of all sizes that, even minimally, invest in their local arts organizations can see economic benefits.“ Read more.
Americans for the Arts News Americans for the Arts' New Initiative: Transforming America’s Communities Through the Arts
Americans for the Arts recently announced Transforming America’s Communities Through the Arts, an initiative designed to increase understanding of the value of the arts and investment in the arts. The initiative outlines cohesive messaging and programming related to promoting the transformative role the arts play in building better lives, communities, and workplaces. Read more.
Speaking from Experience “It’s like a ‘Night at the Improv.’ You’re in the moment when you’re in a sales call or meeting. It’s all in real time, and it’s just like doing improvisation. If you’re not present in the moment, you will not be genuine or authentic.” —Floyd W. Green III, Corporate Vice President and Head of Community Relations and Urban Marketing at Aetna, on how lessons from the theater world enhance his skills as a business leader and manager. Read more.
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