Pedestrian Drama

PROJECT OVERVIEW

Title: Pedestrian Drama
Photo Credit: Janet Zweig
Lead Artist(s):

Description:

5 kiosks on 5 lamp poles each show 3 interconnected photographic animations, printed on successive flaps of train flap signs. The flaps turn and display the dramas like a flipbook. Motion detectors trigger them when pedestrians pass by. This project was a collaboration of more than 200 Milwaukeeans. We held a contest for ideas for the dramas, hired directors and performers, both professional and amateur, and filmed the dramas in Milwaukee. Each flap unit has 60 images; each of the 5 kiosks holds 3 flap units with 15 animations images in all. The stated aim of the commission was to enhance the pedestrian experience along East Wisconsin Avenue. By making an arresting pedestrian experience that is episodic and kinetic, we feel we met that goal. In addition, using primarily local talent highlights the incredible creativity in Milwaukee and gives the many participants an investment in the project. Please see the piece in action here: http://vimeo.com/27788062

PROJECT LOCATION

Streetscape
5 kiosks on five lamp poles along East Wisconsin Avenue, between N. Cass St and N. Prospect Avenue
East Wisconsin Avenue
Milwaukee, WI 53202
United States

click the map to enlarge
PROJECT TEAM

The City of Milwaukee
Wisconsin Department of Transportation
City of Milwaukee
Sign Effectz, AFX Division
PROJECT DETAILS

Permanent
$320,000
Percent-for-Art
Photography, Signage, Site integrated architectural work
Metal
Aluminum, Solari train flap units, photographic animations, electronics, mechanical parts
2011
2012