How lovely of Americans for the Arts to coordinate a fire installation for us along the Providence River in Rhode Island for the opening reception of the National Arts Marketing Project conference. OK, maybe it was already scheduled for Halloween. It certainly capped a fantastic day of sharing Arts Marketing Tips and Tricks.

A few memorable take-aways from Friday’s presentations:
Command the Cultural Marketplace: Building a Brand for Customer Fascination:
“In addition to your elevator speech you need the foyer speech. Think of it as your over-arching messaging, the more time you have with the person, the more detail you can get into. Start with the top most message and then work your way down into the details.”

–Tamsen McMahon, Sametz Blackstone Associates

Cheap, Quick and Dirty: Develop an Inexpensive Marketing Plan:
“Look at your annual program calendar and create a story that links together each of your events. This is a great way to promote your season and the institution at large.” Sara Kellner, Kellner Consulting

Now on to day two…