Americans for the Arts

Rachel Grossman

You know that question, “how do we build new audiences without losing current ones?” Here’s a thought exercise for you: what if you flipped it, reframed the question? What if you prioritized the audience you’ve already lost, rather than the audience you might lose?

That’s right: you’ve already lost audiences. Point of fact: there’s a giant pool of audience members that you’ve never had--never even knew you existed--that you’ve left out or even actively displaced because of choices you and your organization have made over time. And continue to make.

"And we don't care about the young folks, talking 'bout the young style, And we don't care about the old folks, talking 'bout the old style too" -Peter Bjorn and John

I am always excited to read the Emerging Leaders blog salon -- to hear new stories of innovative practices and trends and to read about where our field is headed. Emerging leaders now have the capacity to combine access to big data, informational trends, and artistic vision in ways unheard of even a decade ago. Our standard arts presentation models struggle under the weight of our changing society and have yet to reckon with the new information at our disposal. Take data on aging, for example. What does it look like to re-imagine strategic planning in light of this?

In the new Hewlett Foundation report, Moving Arts Leadership Forward: A Changing Landscape, John McGuirk, Hewlett’s Program Director for Performing Arts, urges the arts field to reimagine leadership. The report summarizes Hewlett-supported research and previews their new goal to broaden the Foundation’s arts support to embrace cross-generational leadership and advance shared values of diversity and innovation. The findings and recommendations are strategically intended to prepare the field “for a future that is rushing toward us.”

Clay Lord

The pursuit of forward progress in issues of diversity, access, and equity in the arts in America is a difficult and frustrating business. A conversation that starts with, say, a lack of racial diversity on an organization's staff can quickly move from hiring practices to a perceived lack of qualified candidates of color in the pool, to a discussion of the systemic devaluation of the arts as a career option in certain populations, which may or may not stem from systemic inequalities in the American education system surrounding arts education, which in turn is representative of a society built from bottom to top on the creation of privileged class predominantly defined by the unequal distribution of wealth and access to opportunity across hundreds of years and dozens of generations. And suddenly you aren't talking about a problem you can do anything about, and you feel either overwhelmed or off the hook. What can I do about that, anyway?

What’s a Weeksville?

Established in 1838, Weeksville became the second largest known independent African American community in pre-Civil War America, the only such community whose residents were distinctive for their urban rather than rural occupations, and the only one that merged into a neighborhood of a major American city after the Civil War. Therefore, Weeksville Heritage Center (WHC) is a nationally significant American historic site and a documented example of an intentional, independent African American community.

It’s not breaking news that America is in the midst of major change due to an aging and diversifying population. And it’s not unusual to be in conversations about how those changes are impacting the leadership of our nation’s nonprofit arts organizations. As the new William and Flora Hewlett Foundation report indicates, economic pressures and shifting demographics have led to cross-generational workplaces that require new strategies for building deeper appreciation for the range of voices and experience that exist within our organizations.