Americans for the Arts

Read on for takeaways from the November Arts Marketing Coffee Chat “Champions of Change Makers: Follow Your Leader,” where senior marketing leaders explored how to reaffirm purpose and passion for their work as leaders of change-making in the arts.

In the recent Arts Marketing Coffee Chat entitled “Research & Data: What Do You Need?” I shared the process for how arts organizations can address a specific a business problem by identifying data that an organization has or needs, which can provide insights into developing an effective solution. 

Breaking down barriers for our audiences to engage with our organization should be a top priority as we navigate today’s ever-changing landscape. Our new and existing audiences will thank us with continuous support, which helps us thrive as arts organizations. 

The work of rebuilding community, or building community with new partners, cannot be done in isolation. Establishing a strong foundation by choosing to repair or deepen engagement with a specific community and focusing on what’s important to that community, not just your organization’s bottom line, is work best done with others.

How can arts organizations ensure that the maximum benefits accrue to all aspects of your operations, beneficiaries, and stakeholders, regardless of what external forces come into play? Here are six ways that you can lay the groundwork for successful performance management initiatives and work toward long-term sustainability in 2021.

Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.