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Kory Kelly
Partnerships = Greater Community Impact
Posted by Oct 07, 2011
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Kory Kelly
I am a HUGE proponent of partnerships! There is nothing like getting in front of a group that is loyal to a certain brand, and have that brand state that your organization has value for the group to also support you. Throughout a season, we work with numerous partners to reach new audiences, from arts organizations to corporations and beyond.
Here are some of the more successful partnerships we have had:
Dracula’s Night at the Bats: A fully integrated campaign with Louisville Slugger Field and our baseball team, the Louisville Bats. Dracula threw out the first pitch (a bit high, but right down the middle), we had a table set up behind home plate, our promotional video was played on the jumbotron in the outfield, we gave away an opportunity to purchase $10 tickets to an entire section and one lucky person won two season ticket packages (and Dracula handed them out on the third-base dugout).
The benefit: Exposure to a different audience in a fun and interactive way. It showed potential patrons that theatre is not as intimidating as they might think. While there was not much advance promotion of this event, the face time we had with the thousands of people at the event was invaluable.
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