Americans for the Arts

Earlier this month, I was thrilled to spend three days in Aspen, Colorado to experience a rich diet of intellectual dialogue, immersion in unspoiled nature, and innumerable opportunities to discuss and debate the critical role that business plays in society. As both an academic and CSR (corporate social responsibility) practitioner, the experience provided an opportunity for me to reflect on the history of the Aspen Institute as well as my personal role in understanding and teaching the many dimensions of how the private sector can be a positive catalyst for societal change. The experience also reminded me that business has played a critical role in supporting and promoting the arts in America. Although we cannot re-create the context, inspiration, and leadership that led to the creation of the Aspen Institute, we can all be pioneers in encouraging new models of corporate cultural responsibility where the arts enjoy secure and sustainable support from the private sector.

Whether focusing on employee engagement, customer appreciation, recruiting talent, or fostering community, these eight case studies, taken from a series of essays produced by the pARTnership Movement, showcase how today’s most innovative businesses are using the arts to help meet some of their most difficult and vital objectives. 

The arts and culture sector is often looked at through a very narrow lens. Theatre productions, museum exhibitions, and symphony orchestras typically comprise the average person’s concept of the arts. What’s more, the arts are often viewed as isolated instead of being seen as part of a larger economic ecosystem. But key decision-makers and leaders understand that the arts can be an important part of a city’s economic development and growth strategy—and this growth often comes without huge price tags or tax concessions.

When recently asked how best to advocate for the arts in the current environment, U.S. Senator Tom Udall (NM)—co-chair of the Senate Cultural Caucus and chief sponsor of the CREATE Act—was unequivocal: “Start by telling every one of your Senators about the economic benefits of the arts.” This familiar refrain is one we have heard for decades from city council chambers to governor mansions to the halls of Congress—and it works. Arts & Economic Prosperity 5 does just that. It changes the conversation about the arts from that of a “charity” to one about an “industry” that provides both cultural and economic benefits to the community.

“My Your Our Water” evolved from a residency with Salt River Project and Scottsdale Public Art that was primarily focused on the far-reaching functions of SRP and a seemingly invisible desert water delivery system, to a conversation about water issues on an individual, communal, and global spectrum. “My Your Our Water” is forever growing and shifting with each encounter. It shapes how I perceive water, how I perceive myself in relationship to water, and in turn, I like to believe it causes shifts in perception and action in those that engage with it.

Debuting in 2016, the series of temporary artworks commissioned through Boulder, Colorado’s “Experiments in Public Art” program disrupt the traditional commissioning process. Each project’s temporality encourages work responding to “now”: What’s urgent? What is an immediate community conversation? How can public art be an agent to facilitate these conversations? What experimental practices can advance the artists’ body of work, the use of a public site, or the community interaction with art?