Americans for the Arts

Savannah Barrett

There are many ways that the arts contribute to a more diversified economy. As the funding consortium ArtPlace America demonstrates, creative placemaking has become an investment priority for many funders. With 32% of arts event attendees travelling from another county, cultural tourism is increasingly popular as an earned income generator for small towns across America. Arts organizations and the events that they host generate a significant boost to the economy, estimated at $135.2 billion annually by the Arts and Economic Prosperity IV study. The question is no longer IF the arts contribute to a thriving economy, but HOW to best employ arts and cultural amenities to promote economic stability and social uplift in disparate communities.

Many strategies have worked well in communities large and small across the nation, and many of those position the arts at the strategy’s core. Still, there is no silver bullet to address the comprehensive needs of a whole community, as a different approach is necessarily used in each success. While we should study, reflect, and aspire to the opportunities for investment that each type of arts and economic opportunity provides, we as artists and organizers must envision a plan with our communities that amplify the resonance of our own cultural assets. That reverberation attracts others, and that collective energy can resound across the spectrum of a place to impact the social, domestic, and economic health of your community.

Engage Your Whole Community
Opportunities to engage with diverse perspectives and cultural experiences aren’t urban amenities, but quality of life amenities. When a region (rural or urban) envisions a future through art and demonstrates consistent offerings of varied activities that people can not only observe but participate in, those people (both tourists and locals) have the kinds of remarkable experiences that inspire devotion to a destination. The buzz that the arts and culture prompt in a community draws people into social space, which attracts business. Those kinds of thriving markets accomplish a dual task: they engage with their cultural richness by coming together as a whole community, which attracts new markets overtime and continues to honor their cultural heritage in a genuine, sustainable way.

Michael Lange

Planning for the Arts in Rural Wyoming Communities

Due to Wyoming’s population and rural nature, the arts and cultural entities have the ability to be considered in key community development strategies in Wyoming. Below are two of the ways that the Wyoming Arts Council (WAC) has been focusing on development of the arts in rural communities.

Wyoming is one of the largest states geographically, but has the smallest population of any state with only 575,000 people. Wyoming is better categorized as frontier or even remote. The largest populated city in Wyoming is the state capital Cheyenne, with a population just over 61,000 people. Of the 99 incorporated municipalities, only about half have populations more than 1,000 people, and only a handful of those have a population more than 10,000 people.

Getting the Arts in Community Plans

The Wyoming Rural Development Council (WRDC), part of the Wyoming Business Council, has developed a comprehensive assessment program to help communities develop locally conceived and locally driven development strategies, and provide a long term support system to help achieve development goals. Of the 99 incorporated communities, the WRDC has facilitated community assessments in almost 80 Wyoming communities, as well as revisited communities at five and 10 year increments.

Shannon Ford

"I'm not aware of too many things
I know what I know, if you know what I mean"

With this refrain, Edie Brickell and the New Bohemians began the song “What I Am,” an anthem for simplicity, honesty, and common sense that has helped me in both my personal and professional life since I was a teen.  (And yes, I know I am dating myself, and I am happy to own my middle age.)

As a staff member of the Tennessee Arts Commission, I’ve assisted people from rural places with packaging their hopes, dreams, and aspirations into proposals that anticipate skeptical questions and outline the community benefits to be achieved. It’s my job as a grants administrator and steward of public dollars to think how to economize and get the largest return from small investments, since our grants often represent a fraction of the funds raised for any given constituent’s project or operational budget. What makes my job rewarding is that I work for a state full of incredibly talented artists and administrators who continually innovate and show me how to squeeze grant dollars for every ounce of public value possible.

My job has also afforded me the privilege of speaking to teachers, public officials, and community boosters who believe that the arts are good for students, seniors, downtowns, tourism, as well as plenty of other groups and initiatives. However, sometimes they don’t know what to say or do to persuade movers, shakers, and/or non-believers. In particular, they express frustration that the arts are kept on the fringes of discussions about moving their communities strategically forward, or that the arts are perceived as expendable amenities, rather than as essential forces of positive change.

I’m not aware of too many magic bullets for incorporating the arts into rural economic development, but I know to look for six characteristics from constituents who’ve been successful.

1)      Clarity of Goals – A plan is not a plan without an end in mind. If you want to do something, then be clear about the intended effects it will have on your community. A vehicle for reaching your community goals could be opening an arts center, or organizing a festival, or starting a gallery crawl, but those activities won’t have short-term or long-term effects without an expressed purpose. So your goals need to be clear, logically related to the means for achieving them, and attainable. Be very aware that if you are pitching your project or program as a component of economic development, then one of your long-term goals must be to generate revenue. Whatever form it takes – income for local artists, new business for the hospitality industry, a bump in the county tax rolls – it is important to show how economic benefits will accrue to the community at large.

Michele Anderson

Embodied energy. For anyone working to save a historic building from the wrecking ball in their town, this preservation term has likely come up in the fight— it powerfully illustrates the fact that buildings are literal repositories of the energy, labor and materials that they took to be constructed.

I love this image of energy just bubbling under the surface of our old buildings. It also makes me think about the stories, relationships and imagination that our historic buildings hold within their walls. For a long time I have wondered: How might creative placemaking be a strategy in activating a building's embodied cultural energy – even before a permanent solution is found for its reuse? And how might many small creative gestures lead us to authentic and compelling reuse of the building, and attract responsible stewards of both the building's cultural and physical embodied energy?

In Fergus Falls, our former state mental hospital, or the Kirkbride Building, has been front and center as a key community and economic development issue since 2005. Last July, the narrative of this complex problem began to shift closer to a renaissance, as a new developer and the city finally began the complicated process of working out a purchase agreement and redevelopment plan.

There is still a lot of work to be done and I admire the individuals behind the scenes who are working out the complicated web of tax credits and other things I don't fully understand. As the rest of us wait to see if the building will finally have a new life, small acts of creative placemaking through our community's Imagine Fergus Falls project have been helping the community step back ever so slightly from the preservation fight, and focus more on temporary animation of the space and artist-led storytelling about the building.

Our first official activity of Imagine Fergus Falls, a project funded in part by the National Endowment for the Arts Our Town program, was a community picnic this fall in front of the hospital's administrative tower. The picnic featured our community jazz band, The Lakes Area All-Stars, who played from the same sheet music that was used by the hospital's resident band, The Happy Ramblers. Our community college choir also performed. A local photographer created a lovely (and hilarious) photo booth with costumes for friends and family to pose in, and another visual artist facilitated a community history collage with photos both of the buildings history and the preservation efforts in more recent years. We even had a camera obscura booth set up in front of the tower, made from a portable ice fishing house.

This event was a hit, and a way to demonstrate to the community what we had in mind with using the arts to foster interaction about the building. But this winter, the magic has really taken hold as we have been forced to take our creative placemaking efforts indoors, and unable to do activities at the Kirkbride Building itself because, well, we would freeze there. The average temperature here in west central Minnesota has not risen above zero for several months, which makes creative placemaking in an abandoned building near impossible.

As it turns out, indoor creative placemaking, slightly removed from the place that you are focusing on, is something really special too.

January marked the 50th anniversary of the War on Poverty, President Johnson’s initiative that charged America’s institutions to create “maximum feasible participation” for those most affected by lack of opportunity. This focused effort made a lasting difference on living standards in Appalachia - but poverty, high unemployment, and shortened lifespans outlasted the war. During the last 18 months, Eastern Kentucky lost 6,000 coal mining jobs, often the highest paying career available in our region, leaving coal employment at its lowest levels since record keeping began in the 1920s.

Eastern Kentucky has 20 counties which are federally-designated as distressed, more than twice the number of any other state in Appalachia. Distressed counties have a three-year average unemployment rate, per capita market income, and poverty rate that fall within the bottom ten percent of the nation. On a recent winter weekday in Pikeville, Kentucky, almost 1,700 people traveled from mountain counties throughout Eastern Kentucky to participate in a day-long summit named “SOAR” -- Shaping Our Appalachian Region. State and federal political leaders solicited ideas for a new regional planning process, which produced 600 written ideas about how to make positive change. We could not ask for a more encouraging sign that the local will exists to sustain our communities regardless of persistent, grinding economic distress.

Donna Neuwirth and Jay Salinas.

Some are born rural, some achieve rural, and some have rural thrust upon them. I am somewhere between the second two and have been immersed in rural life in Wisconsin for 20 years now. Though I was formed by urban and suburban places, none would claim me.

I used to call it portable roots and came by them honestly. Ours was a military family who moved every 3-4 years. There was once a time when my peripatetic life was unusual, but now even people like myself, who are most passionate about the places we live, once lived somewhere else and may likely relocate again. I live as I believe we all do—with varying degrees of awareness, along a rural/urban continuum.

This continuum is especially vivid to me today as I write from Mexico City, which has a population of 25 million.  Here among ancient and contemporary ruins, throngs of people, and centuries of visible history on nearly every corner, is live music or bizarre performances; every wall is either a reminder of Spanish conquest or crowded with murals and graffiti. The stream of romantic couples, the well behaved children, the ornate churches, the incense, the roaming vendors, and the incredible street food all goes through my senses into my brain and winds up comingled with Fermentation Fest or Roadside Culture Stands. Experiences here in Mexico for a couple weeks (during a polar vortex back home) can’t help but shape ideas to enliven and transform our very small, very different agricultural community.