Americans for the Arts

Welcome to our first ever rural arts blog salon. We have gathered together some of the best thinkers, practitioners, and artists to blog about art, placemaking, and economic development in rural communities. This blog salon will be in conjunction with our new rural webinars on these topics which will occur Feb. 26,27, and 28!

This blog salon will explore ways that small and rural communities are using the arts to help economic stability and growth in their communities. It will give you the opportunity to hear from these communities about some of the successful economic development strategies they have used like artists relocation, cultural districts, historic tax credits, etc.

Jamie Feinberg

Growing up in New Hampshire, my favorite days of the year -- a few major holidays excepted -- were Old Home Days. I loved the crafts, the animals, the special parades, performances and fireworks – it was part of what made our town so special. Cultural traditions still play a large role in defining local community identity in northern New Hampshire towns. While it can be tempting to focus exclusively on new art forms when we look for ways to use the arts as a driver of 21^st century rural economic development, we’ve found that the key is often in discovering, acknowledging, appreciating, nurturing -- and then marketing and building upon -- what we already have.

The New Hampshire State Council on the Arts defines traditional arts as “artistic activities that are passed down from one generation to the next within families and communities and are regarded by the community as part of their heritage”. Whether we’re attending contra dances, purchasing locally woven ash baskets or fishing with a hand-tied fly, traditional arts feature prominently in both our daily life and in our celebrations.

Old Home Days were created in New Hampshire in the late nineteenth century to encourage sons and daughters who’d moved west after the Civil War to come home – for a visit or to stay – and to support their hometowns. This same need – to attract young people and to reconnect with one another -- exists in our rural communities today. Traditional arts have always been showcased at these celebrations, but it isn’t just the locals who appreciate them. These events have become popular with both tourists and new residents, people who are looking for authentic experiences and a glimpse of a unique community and culture. People from eight to eighty-eight can be seen both observing and participating in these community celebrations, which reflect past traditions while showcasing the best the town currently has to offer. (Oh, and did I mention they’re fun?!)

Michael Lange

Using cultural districts as a structure for arts and cultural activities is a central catalyst for revitalization efforts that build better communities. Many states and urban areas have setup structures, often through legislation, that promote cultural districts as a way to build vibrant communities that lead to social and economic development.

Getting to the end outcome - the arts playing a leading role in revitalization efforts - is a necessary endeavor, but setting up structures in the same way as urban areas may not be the best approach for a rural state like Wyoming.

Laramie, WY Mural

Wyoming is one of the largest states geographically, but has the smallest population of any state with 575,000 people. Wyoming is better categorized as frontier or even remote. The largest populated city in Wyoming is the state capital Cheyenne, with a population just over 61,000 people. Of the 99 incorporated municipalities, only about half have populations over 1,000 people, and only a handful of those have a population over 10,000.

How can small populated states invest in the outcomes of cultural districts?

In Wyoming, the Wyoming Arts Council has joined in a strategic partnership with Wyoming Main Street which manages the National Trust for Historic Preservation’s Main Street program. Located inside the Wyoming Business Council, the Wyoming Main Street program assists Wyoming communities of various sizes and resource levels with their downtown revitalization efforts. Between fully certified and affiliate communities, Wyoming has fifteen active communities in their Main Street Program.

Eric Rogers

Small places typically have small financial resources. That certainly describes the environment for Jay County (population 21,253), where Arts Place started in 1967. Small also often translates into limited audiences if an organization cannot reach beyond its traditional boundaries.

One way Arts Place has found to hurdle these obstacles has been to partner with our neighboring rural communities to create economies of scale. This approach also breaks some of the isolation natural to making the arts happen in places outside the urban mainstream.

Partnerships and collaborations have become second nature to Arts Place. While survival may have stimulated our early efforts, the benefits of such an approach have made reaching out to other communities and organizations our preferred way of making the arts happen.

Partnerships can be as simple as offering the same program in multiple communities. For example, Arts in the Parks, a series of summer workshops and community projects for children, requires significant overhead for planning, fund raising, and management during the program. But, by spreading the overhead amongst more than a dozen communities in five counties we created a more cost effective program. 

Janet Brown

I’ve been a community arts developer for over 26 years. Most of that time was spent working in rural communities in South Dakota and the Great Plains. Moving back to South Dakota after a stint in New York City and San Francisco, I became increasingly aware of how people passionate about the arts impact rural and small communities making certain that art is a part of the lives of their children and their neighbors. Community arts councils, community theatres, visual art galleries, community choruses and bands…all defined the word “community” for me.

In South Dakota, many amazing professional artists draw inspiration from the rural countryside where they were raised. Others have escaped from the city and now feel at home on the prairie. There was no mistaking that these artists live and work in rural settings because it inspires their art. These professional artists, as well as the community artists who would not think of themselves as professionals, became my inspiration. This is where I learned that the arts do not need to be taught, that they are instinctive. Formalized learning can expand and inform art making, but the practice of music, dance, theatre, literature and visual art comes from the soul, from everyone’s soul. I’m still not sure what the terms “placemaking” and “rural arts” mean but I know what it means to be inspired by your home, your neighbors, your land and its people—and to express that inspiration through the arts that envelops an entire community. I know the sorrow of losing an elementary school and the pride of turning that school into a local center for the arts. I know the joy of combined church choirs singing Handel in December and of music and arts festivals in the parks in the summer.

We had our state centennial while I was director of South Dakotans for the Arts. For that event, I was honored to be part of an amazing team of artists and arts administrators who helped to write the following Declaration of Dakota Cultural Identity. (We wrote it with North Dakotans since we have the same state birthday.) I love this language but mostly I love the memories of people and places that come back to me, of ordinary people singing, dancing and celebrating through the arts in the place they call home.

Wow!  What a great week of blogs in our first Blog Salon on Rural Arts. Thanks to our bloggers and all our commentators, followers on Twitter, and Facebook fans.

As I read each of these blogs, I was inspired and encouraged about ways the arts are helping the economy, improving place, and creating change for rural America. I am from Wyoming and was an arts administrator on the frontier there for several years, so I especially loved Michael Lange’s blogs about how the arts are playing a leading role in revitalization efforts. This is especially challenging since Wyoming enjoys “the smallest population of any state, with 575,000 people and of the 99 incorporated municipalities, only about half have populations are over 1,000 people, and only a handful of those have a population over 10,000”.