Americans for the Arts

“How do I know my value?” That was a question posed by an artist in a recent workshop around Artists Statements, and if you stop for a moment, the question is profound. On one hand, there is a practical answer, one that we at Springboard for the Arts have been seeking to help artists answer for years. In our Work of Art: Business Skills for Artists curriculum, there is a whole section on pricing your work. You, as the artist, have to know what your target income is from your creative work, what the costs of your materials and labor are, what your overhead costs are. It takes research, and yes, you’ll have to do some math. But that question of value is even more than knowing how to price your work and where it might fit in to your market and economy. The question of value is inherently one about belonging and identity, and about being seen for the work you do.

When I moved to Brentwood, Maryland in 2004, I had no idea it was an arts district. As it turned out, the Gateway Arts District is a two-mile stretch of US Route 1 starting on the border of Washington, DC into Maryland, running through four municipalities (Mount Rainier, Brentwood, North Brentwood, and Hyattsville). Long before I moved here, a group of folks including local artists, community leaders, and elected officials came together to create a vision for future development along Route 1. They knew that these working-class neighborhoods, although overlooked by developers at that time, would someday be appealing. For years the story has only been, “Artists move into a neighborhood and make it attractive, and then the developers come in and move the artists out.” But because of the high concentration of artists located in these neighborhoods for years, the community put its energy towards cultivating “arts-driven economic development” to attract developers that would embrace the artistic community and keep what was so attractive: the arts itself.

New York Foundation for the Arts (NYFA), founded in 1971, empowers artists at critical stages of their creative lives. One of the ways NYFA serves our mission is through our Immigrant Artist Mentoring Program (IAP) that has served more than 460 mentees since 2007. A large part of the success of this program is the fostering of communities and networks that enables participants and consultants to connect and collaborate to create more opportunities for artists to showcase their work and push their practice to new levels. A clear example of this is a recent NYFA/New York Live Arts (NYLA) collaboration initiated by Yanira Castro, a Puerto Rican, Bessie Award-winning artist based in Brooklyn, and Martita Abril, a performer, choreographer, teaching artist, and mentor of the IAP Program. With the goal of reflecting on the multiplicity of their experiences, identities, practices, and politics, these artists also speak to what holds them in common: the experience of displacement and disorientation, and the work of communicating/finding/forming community. 

What started as a small, local celebration of arts and artists in December 2016, and grew to a statewide Louisiana initiative in 2017, is now entering its second year as National Shop Local Artists Week, an arts advocacy event embraced and promoted by Americans for the Arts. Considering that communities understand the importance of “Shop Local” and “Small Business Week,” creative professionals often are overlooked, other than when organizations need donations of time and talents for fundraisers. National Shop Local Artists Week events are designed to broaden awareness of the importance of supporting creatives, advocating for artists of all genres as small businesses, and recognizing arts organizations as instrumental components of the local culture. Consumers are encouraged to personalize their holiday gifting by purchasing visual arts, works by local authors, music recordings and concert tickets, attending performing arts presentations, and supporting local arts organizations and museums via memberships.

Content presented by the Institute of Financial Wellness for the Arts (IFWA).

As arts professionals, we value the importance of exploration, play, and experimentation—these are vital to the creative process. At the same time, as professionals, we also know that the key to success for any creative venture depends on taking action—and that requires discipline and a plan. Not unsurprisingly, a large number of artists and arts professionals tend to be more impulsive and less strategic when it comes to managing their finances. Some of this is a long-standing cultural misconception—believing (incorrectly) that artistic endeavors ought to be unencumbered by financial realities—and some of this is circumstantial: a lack of access to educational resources or sound financial advice. At The Institute of Financial Wellness for the Arts, we’ve spent a lot of time understanding the unique financial challenges and constraints that arts professionals face. Here are some of the strategies and tips our financial coaches come back to time and time again. 

In the past, we saw art as a passion—not a business. But today, with the popularity of online shopping sites like Etsy and the growing number of community arts and craft shows, more and more artists are creating a thriving business from their art. Couple that with more creative outlets for musicians and actors, and it’s no wonder why dynamic arts communities are scattered throughout the country with growing opportunities for artists to become entrepreneurs. To help support and guide artists in Akron, Ohio, Summit Artspace is helping these highly right-brained individuals with the business side of things. In fact, evolving with the needs of the artists, this nonprofit community art center organization is revamping its strategic plan and mission in 2020 to focus on connecting artists and artist-serving organizations to the community and to the resources they need to thrive professionally, creatively, and financially.