Americans for the Arts

Kevin Clark

Last month I attended the first XOXO festival in Portland, OR. The event was intended to bring technologists and artists together to explore new ways of working that are possible on the internet. Most of the attendees work in the tech sector, but a few brave artists decided to attend. I, for one, am very glad that they did. Artists need to be a part of this discussion.

There is a lot that the arts and technology sectors can learn from each other, about developing an audience, about transformative experiences, and about how to communicate with large groups of people. There are lessons to be learned on both sides, and I look forward to future events that can bring these worlds closer together.

A New Role: Community Manager

The role of community manager is a great example of something that we in the arts can learn from the technology sector. The job title has sprung into existence in the last few years, primarily at consumer facing tech start-ups.

These companies need to develop and serve a base of users for their products, and the community manager’s job is to understand the needs of that community, to talk to them, and to connect their needs with the development of the core technology product.

Inside the company, the community manager’s role is to speak for the users. There’s a single person responsible for understanding and representing the needs of everyone who doesn’t work at the company. Because of that structure, there’s always someone in meetings who can talk about the experience of the people you serve. And if the community doesn’t have the answer you need ready, it’s their job to find it, and make sure it’s part of the company’s process.

These structures for tech companies on the social web have emerged organically along with the companies themselves.

Laura Bruney

When business supports the arts, everyone profits. I had the honor of serving as a judge for The BCA 10 awards this year and found tangible evidence that this is true.

The annual awards recognize 10 U.S. companies for their exceptional commitment to the arts. We evaluated nominees from across America—from small mom and pop companies to mega multi-national firms, the businesses we judged were all making valuable contributions to the arts that were paying dividends for their employees, their clients, and their communities. The value of the arts is proven over and over in neighborhoods, cities, states, and our nation.

Deciding the winners was difficult. I was impressed with all of the nominees. As a member of the Americans for the Arts Private Sector Council, I was gratified to see such a wide variety of enterprises that treasure and support  the arts. After much consideration and comparison 10 amazing winners were selected.

The winners were honored in October at an evening gala at the Central Park Boathouse in New York City and the representatives from the winning companies all had something important to say about why the arts matter.

Alltech believes the arts are essential to creating a strong community. They sponsor cultural programs across Kentucky that impact more than 500,000. In accepting the award Pearse Lyons, president and founder, sent a clear message about his sustained support for the arts. When other companies cut back on the arts, Alltech cuts forward.