Americans for the Arts

Phoenix Community Alliance (PCA) surveyed its business membership and found more than 80 percent believe that a city’s creative culture—including arts and public spaces—is vital to recruiting and retaining a talented workforce.

While this is no surprise, we were shocked when this group of business leaders rated Phoenix as a “5” on a 10-point scale with respect to arts and creative vibrancy. We, the leaders of PCA’s “Arts, Culture & Public Life Committee” knew better.

Two years later, taking this dismal community self-assessment to heart, PCA launched ArtWORKS PHX, a novel arts and business advocacy campaign shaped to increase community awareness about, and advocate for, the economic impact of Phoenix businesses partnering with the arts.

Almost exactly four years ago now, we at Golden Artist Colors embarked on a collaborative process to develop a new Vision Statement for our business. What emerged through this process was a collective vision that was much greater and much more audacious than anything we could have imagined for ourselves. Our vision wasn’t to beat any other manufacturer or supplier in our industry, but to ask our peer companies to join forces and, together, help us create more abundance in the arts for every one of us to grow. The art materials industry is an enormously powerful, committed, and connected community of the arts. It is important to share some thoughts of what I think this can mean for all of us to raise the value of the arts and, in doing so, clearly benefit the future and well-being of our industry—not only ours but across the private sector. 

Whether focusing on employee engagement, customer appreciation, recruiting talent, or fostering community, these eight case studies, taken from a series of essays produced by the pARTnership Movement, showcase how today’s most innovative businesses are using the arts to help meet some of their most difficult and vital objectives. 

The discourse of what public art can be is ever expanding. With the accessibility of new creative tools and platforms to present new forms of public art, artists and presenters are pushing existing boundaries and creating new ones for what public art can be and how it is presented. It’s an exciting time for Masary Studios, a team of artists creating one-of-a-kind visual and sound experiences. By unlocking the hidden possibilities of an urban landscape or space, Masary’s works are at once a performance, a dissection of architecture, and an immersive visual spectacle. And while we are artists, we are also business owners. Each piece takes on a different artistic approach, but our business model for project management, technical direction, budgets, and attention is consistent and critical in how we see a vision through to retain a healthy balanced working life. 

Let’s be frank: when it comes to creativity, innovation, and the arts, the first thing that comes to mind is not a law firm. I’ve had clients half-jokingly say that law firms are where creativity goes to die. Ouch! My rejoinder is that “we are different! We work worldwide assisting our creativity and innovation clients through patent, trademark, copyright, entertainment, and technology law. We are the cool lawyers!” In 2011, we chose to honor our true selves by converting a century-old warehouse in the Film Exchange District of Oklahoma City—an area previously known as “skid row”—into our offices. Most of our colleagues blanched, but we bet that the area had the potential to be reborn.

When Zions Bank was approached by the Utah Division of Arts and Museums with a request to support the Hamilton Education Program, executives knew high school students from Title I schools and rural towns spanning the state needed to be in “The Room Where It Happens.” The $16 billion-in-assets financial institution based in Salt Lake City has a significant presence and market share in rural communities; because of its statewide network of branches, it is important to the bank to help promote rural populations’ access to the artistic treasures concentrated in Salt Lake City. Through the Hamilton Education Program, nicknamed “EduHam,” producers made tickets available at a discount, which was subsidized by Zions Bank and the State of Utah through a bi-partisan appropriation. After weeks of studying a special integrated curriculum about Alexander Hamilton, the May 4, 2018 performance provided more than 2,300 students an opportunity to experience the musical in person.