Americans for the Arts

This week is National Volunteer Week, started by Points of Light in 1974 to inspire, recognize, and encourage people to seek out imaginative ways to engage in their communities. Seeking out imaginative ways to engage business employees through volunteerism has a natural link with the arts, as we’ve seen from over 40 years of experience with the Business Volunteers for the Arts® (BVA) Network.

Since its founding in 1975 by the Arts & Business Council Inc., the BVA program has grown and adapted to serve the changing needs of both the arts and business communities. Over its 40-year history, the BVA program has proven to be a dynamic and effective model for diverse sizes and types of communities. Since the program’s inception, nearly 25,000 business volunteers have served more than 26,000 arts groups across the United States.

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

Louisville’s passion for the arts is hardly a new phenomenon. We pride ourselves on our eclectic, world-class arts community that is ever evolving. Fund for the Arts recognizes that as the united arts fund field continues to evolve, we must stay ahead of the curve by pushing the boundaries of what’s possible, driving new initiatives and sparking new collaborations while honoring our rich history of supporting a wide array of arts institutions. As we move forward, Fund for the Arts is focused on how the arts can be a catalyst for systemic change–a change that brings about a stronger, more inclusive and vibrant city.  

In light of recent events, corporate America has an opportunity to embrace the inclusivity that their customers crave. However, companies need to be thinking and acting on diversity and inclusion all of the time, not only because of customer values, but because it makes good business sense.

In a single weekend at Union Hall in Cincinnati, more than 100 people came together to tackle eight real-life business challenges from the city’s largest arts organizations during the first Tidal ArtsWave Art x Tech Challenge, presented by Fifth Third Bank. 

The result: working prototypes of apps that connect people with other art lovers, allow them to learn more about artists and venues, enable them to find discounts and buy tickets with the swipe of the finger, reward them for attending shows, and suggest new performances they should see. 

And those were just from the two winning teams.

Louisville Arts Link features a continuous feed of every imaginable local arts event. Previously only available in a physical format, the Arts Card allows users to support Fund for the Arts directly and receive special offers like discounts and first opportunity to purchase tickets for events. There are endless possibilities for the future of the app and with the help of our skill-based volunteers and committed partners like Humana Inc., we’ll be able to achieve those goals.