Americans for the Arts

No matter what industry you work in, Americans are seeing the value of creativity in their jobs. From our recent public opinion poll, Americans Speak Out About the Arts in 2018, 55% of employed Americans agree that their job requires them to be creative. And an even larger percentage, 60%, believe that the more creative and innovative they are at their job, the more successful they are in the workplace. And how are they finding their inner creative spark? For many businesses, the answer lies in partnering with the arts. Our recently released Business Contributions to the Arts 2018 Survey, conducted in partnership with The Conference Board, asked business leaders if the arts contribute to stimulating creative thinking and problem solving—and 53% of them agreed that it does.

The Business Committee on the Arts, an organization started by David Rockefeller in 1966, celebrated the many ways that the arts bring people together on Tuesday, Oct. 2 in New York City. We at ArtsWave were proud that Cincinnati once again “made the list” with our own Top 10 Business Supporting the Arts in America: Fifth Third Bank. In the midst of stories of arts engagement and creative partnerships that characterized the remarks of each honoree, Fifth Third’s SVP and Chief Administrative Officer Teresa Tanner shared something particularly poignant and timely with the guests. Teresa described how art is being used to foster healing after the horrific mass shooting in the bank’s lobby in September. In the days that followed, bank leaders decided to cover the lobby’s broken windows with huge canvas boards. To show solidarity with one another and build strength in numbers to move forward, employees were invited to dip their hands in paint and leave their handprints on the canvases. Hundreds of colorful handprints now adorn the space and remind Fifth Third employees that they are “Fifth Third Strong” and “Cincinnati Strong.” This simple activity became a profound and hopeful action, something that brought the company together after unspeakable loss.

Earlier this fall, Americans for the Arts and The Conference Board released the Business Contributions to the Arts: 2018 Edition report. The results provide both an insight into current corporate giving trends as related to the arts and an opportune moment to look back on broad trends. While the survey methodology has changed numerous times over the years, making exact comparisons challenging, we can examine the overall progression of certain aspects of arts support among companies, including what size businesses are consistent arts supporters, what reasons companies give for supporting the arts, and how giving behavior changes (or not) as the national economy fluctuates.

There are many studies that document the social, educational, and economic benefits of the arts to communities. But how does the American public feel about the role of the arts in their lives? Do they value arts education and support government funding of the arts? How important is creativity at home and at work?  We put these questions directly to the public to find out. “Americans Speak Out about the Arts in 2018” was conducted by Ipsos Public Affairs for Americans for the Arts in May 2018. It is based on a nationally representative sample of 3,023 American adults, making it one of the largest public opinion studies about the arts ever conducted.  As one might expect when hearing from the public, we find a mix of assumptions challenged and observations confirmed.

The benefits of public art are plentiful: inspiration, engagement, revitalization, economic development, beauty. Public art has all too often been directly associated with the displacement of families and individuals when used as an economic development tool in historically low-income communities without proper protections in place against displacement. With a well-thought-out anti-displacement strategy in place, public art can be transformative for historically low-income neighborhoods everywhere. The Punto Urban Art Museum, a public art initiative founded by North Shore Community Development Corporation in Salem, Massachusetts, is addressing this head on as we enter a third year of programming. After seeing increased levels of engagement when utilizing arts and creativity in our community organizing work and in a temporary pilot mural project, NSCDC began to take art and placemaking more seriously as a strategy to address the community priority of reducing stigma in the predominantly low-income, majority-minority Point neighborhood.