Americans for the Arts

In cities and towns around the United States, people frequently are encouraged to “Shop Local” to support the many businesses that are such a critical part of their communities’ identities, with much of that focus targeted in November during “Small Business Week.” As of 2017 in Louisiana, the rally for support has been extended to the first full week of December, which is now an annual, statewide celebration known as Shop Local Artists Week (SLAW). We have a responsibility to ensure that our creative culture can continue to grow and flourish—especially since our state is among the most celebrated cultural destinations in the world. So another key focus is the development of partnerships between businesses and artists. Merchants throughout the parish are encouraged to consider adopting one or more local artists or authors during Shop Local Artists Week, and to consider hosting cultural events featuring those artists, including meet and greets, book signings and musical performances.

The arts advocacy season is upon us once again. It’s time to meet with your legislators to help them understand the value of investing in the arts. How to prepare? Start with this list of “10 Reasons to Support the Arts.” It can feel intimidating walking into a legislator’s office—even to experienced advocates. To always feel prepared, I break the advocacy process down into three simple questions: Who gets the message? What is the message? Who delivers the message? Remember the Golden Rule: No numbers without a story, and no stories without a number. The arts are all about stories—often small, always meaningful. Share yours. It’s engaging and draws your listener in—and then pair it with the research-based findings in “10 Reasons to Support the Arts.” Yours will be an advocacy visit that is not soon forgotten.

To improve the perceived public value of the arts, we must connect into the places where people find value. To get members of our community to stand up and say, “We want more,” we have to tell them why “more” matters. If we’re trying to create advocates for arts and culture among the members of communities, we need to increase the occasions where thinking about the arts makes sense. Because the truth is, the arts make more things possible, from better education to greater health outcomes to a more civically-engaged citizenry—it’s just that people don’t always see the connection to the arts when change happens. Knowing people prioritize core issue areas like education, job security, housing, public safety, and health and wellness, how do we show the important ways the arts intersect with their day-to-day lives? At Americans for the Arts, our answer is the Arts + Social Impact Explorer.

In May of 1919, National Geographic magazine brandished Erie industry as being among the finest in the U.S., even likening it to that of Chicago. Nearly a century has passed since then, but that does not mean the city has lost its luster of yore. In fact, it would seem that the Gem City has instead embarked on a renaissance of both art and industry. The industrial buildings that were once the epicenter of Erie’s gritty core are undergoing a complete makeover. They have been revitalized and transformed into distinctive microbreweries, upscale urban housing, and, most recently, ideal sites for public art installations.

The arts and culture sector is often looked at through a very narrow lens. Theatre productions, museum exhibitions, and symphony orchestras typically comprise the average person’s concept of the arts. What’s more, the arts are often viewed as isolated instead of being seen as part of a larger economic ecosystem. But key decision-makers and leaders understand that the arts can be an important part of a city’s economic development and growth strategy—and this growth often comes without huge price tags or tax concessions.

Almost exactly four years ago now, we at Golden Artist Colors embarked on a collaborative process to develop a new Vision Statement for our business. What emerged through this process was a collective vision that was much greater and much more audacious than anything we could have imagined for ourselves. Our vision wasn’t to beat any other manufacturer or supplier in our industry, but to ask our peer companies to join forces and, together, help us create more abundance in the arts for every one of us to grow. The art materials industry is an enormously powerful, committed, and connected community of the arts. It is important to share some thoughts of what I think this can mean for all of us to raise the value of the arts and, in doing so, clearly benefit the future and well-being of our industry—not only ours but across the private sector.