This volume is a handbook and reference work for the leaders of America's 785,000-plus nonprofits to help them in securing the futures of their organizations. It will arm the reader with the knowledge to prevail in today's climate. The secret of surviving and transcending the harsh new realities has been gleaned from years of trial and error. Simply stated, each and every nonprofit needs to seek out support from a variety of sources to achieve fiscal strength.

Two current trends in the cultural economy disturb me, and to counter them, I want to take this opportunity to discuss possible changes in the way we go about the business of art. These trends are 1) the diminished role of the artist in the funding process, and 2) the growing emphasis on quid pro quo funding relationships.

Written for men and women who are dedicated volunteers, The Ultimate Benefit Book is a complete blueprint for mounting a money-making benefit. The key words here are net profit. Too many fundraisers don't make enough money for the time and energy invested. With this authoritative guide in hand, you'll never under-earn again! With more than 125 pages of step by step instructions, including an entire chapter on how to prepare a professional budget that will steer you to success, The Ultimate Benefit Book is an indispensable reference tool for any volunteer, no matter what your experience.

In roundtable format, Philip Esparza of El Teatro Campesino and Jerry Yoshitomi of the Japanese-American Cultural Center, both located in Los Angeles, California describe their experiences in reaching out to their local audiences.

Attempts to explore, even to discern, the triangular interactions and interrelations of philanthropy, the arts, and public policy are rare. Rather, at best research has examined only pairs of these topics - that is, philanthropy and the arts, public policy and the arts, or philanthropy and public policy. In each case, research has tended to be process oriented or descriptive and often has been limited to presenting case studies. Analysis has been constrained by data collection problems and inconsistencies, definitional variability and the underdeveloped state of theorization.

The author discusses the use of marketing tools in reaching a wider audience. These include the use of computers for marketing lists, telemarketing, and the use of research to find new audiences.

Before Money was written in fulfillment of the requirements for the Masters Degree in Arts Administration at Columbia University, School of the Arts and is designed to educate first time filmmakers in the business and legal aspects of filmmaking. The filmmaker will be exposed to certain legal documents or legal agreements into which he or she will enter in the course of producing a motion picture.

The following is from the keynote address given by Mr. Rockefeller at the 1985 Independent Sector Annual Membership Meeting and Assembly in New Orleans, Louisiana.

Annual statistical profile of united arts funds

Commissioned by the Rockefeller Brothers Fund. The Rockefeller Brothers Fund commissioned Skelly Yankelovich to conduct a national survey on the charitable behavior of Americans. In February 1985, telephone interviews were conducted with a nationally representative sample of 1,151 Americans 18 years of age or older: Americans were asked a series of questions about their giving behavior; their motivations for giving, and their attitudes toward charitable giving and volunteering. The purpose of this report was to provide much-needed information about this neglected area of research on patterns