Although cities increasingly rely on data to help shape policy and identify service gaps, there is often skepticism from both the creative sector and government about whether metrics can meaningfully capture the impact of the arts. In a field where variety of creative expression is fundamental, how do you count what really counts? For cities that recognize their artists and cultural institutions as a critical part of the economy and essential to quality of life for residents, arts data can be a powerful tool to advocate for culture alongside other city services. Data can also help city leaders understand who is and isn’t being served by government arts dollars and expand access to arts experiences in every community. Through best practices and case studies, Arts Data in the Public Sector: Strategies for Local Arts Agencies aims to help arts agencies and city leaders show measurable impact, identify priority policy areas, and establish more equitable and inclusive practices to promote access to the arts across communities.

The work of CERF+ is vital within the larger context of the complex challenges cultural organizations and individual artists have managing—and surviving—disasters and emergencies. As emergency planning has become an ever-higher priority for cultural facilities throughout the country, CERF+ puts key strategic questions on the table: How do local cultural communities prepare for the enormous challenges of floods, fires, earthquakes, and storms? How do we meet the economic and human costs of such life-changing circumstances? With major support from foundations and other funders, local arts agencies across the country have developed programs to provide grants to individual artists. Though much of this support is earmarked for creative work, there is a growing recognition of what is required to sustain creative careers over many years or a lifetime. CERF+ is committed to helping artists sustain their careers and develop the tools and support to protect and preserve their livelihoods, studios, and creative output.

In early 2021, we published an outline of the goals and commitments Americans for the Arts is making towards supporting the development of an inclusive creative economy nationally and in local communities. This work in 2022 will focus on helping communities build awareness of their cultural assets and how to equitably strengthen, value, and utilize them. In partnership with and under the guidance of Cézanne Charles and John Marshall, principals of rootoftwo, LLC, we will embark on a year-long process to devise a set of tools, guides, evaluations, and trainings—with ample opportunities for participation from the field in the development of these tools—that will support local arts leaders in their efforts to identify and define their unique creative economies, and help communities to identify cultural assets and understand the health of those assets. 

Over the last couple of years especially, the major national arts service and membership organizations have given greater attention to engaging diverse communities more effectively. Building meaningful dynamic and collaborative relationships with community-based partners informs programming and audience building work. Working effectively with organizations serving diverse communities has become an ever-higher priority for state, regional, and local arts agencies throughout the country. Addressing cultural equity in tangible and effective ways is critically important for all of us, including how arts organizations recruit staff and identify board candidates. With a heightened awareness in our society about these issues during this time of major social and political change, the work of organizations like the Association of Tribal Archives, Libraries, and Museums (ATALM) takes on even greater significance. Becoming more familiar with the work of ATALM (and likewise with similar organizations serving diverse organizations) gives professionals working in local arts agencies both a better understanding of key issues, as well as connections to colleagues in the Native cultural field, to help them address these crucial matters.