Happy National Arts and Humanities Month! Each October, millions of people across the country celebrate the transformative power of the arts in their communities. National Arts and Humanities Month is a “coast-to-coast collective recognition of the importance of culture in America,” with the goals of: FOCUSING on the arts at local, state, and national levels; ENCOURAGING individuals and organizations to participate in the arts; ALLOWING governments and businesses to show their support of the arts; and RAISING public awareness about the role the arts and humanities play in our communities and lives. During National Arts and Humanities Month, some truly amazing celebrations of arts and culture take place across the country. One of the big initiatives for the month is Creative Conversations, which gather community leaders to “discuss local arts, culture, and creativity to generate partnerships and increased energy around the grassroots movement to elevate the arts in America.” 

In a society struggling to find equity and social justice, Americans believe the arts improve the quality of our communities. How do we know? We asked. Americans Speak Out About the Arts in 2018 is the second in a series of national public opinion surveys conducted by Ipsos on behalf of Americans for the Arts. One of the largest ever conducted, it gauges the public perspective on (1) personal engagement in the arts as audience and creator, (2) support for arts education and government arts funding, (3) opinions on the personal and well-being benefits that come from engaging in the arts, and (4) how those personal benefits extend to the community. Here are some findings of the survey. 

On January 1, the 2018 Tax Cuts & Jobs Act went into effect, a substantial change to the U.S. tax code which has the potential to negatively impact arts and culture nonprofit organizations in a variety of ways. One of the most significant impacts will come in changes related to the thresholds and amounts associated with the charitable tax deduction. This 100-year-old provision was designed to stimulate giving to charities and other organizations serving the public good by providing an opportunity to claim a deduction as a reduction in an individual’s tax burden. While the repercussions of the federal tax code changes are still emerging, and corresponding shifts in state-by-state tax policy may impact your situation, the notes that follow are an introductory primer. If you have questions about state-level implications, we recommend you reach out to your state comptroller or state association of nonprofits.

Although years may really just be a number, in its 31 years, Arts Advocacy Day has seen six different U.S. presidents spanning both political parties. It’s witnessed sixteen different congressional sessions and eight different Speakers of the U.S. House. Through it all, every year, attendees hear that “the arts are bipARTtisan.” Because, no matter who’s in office, arts advocacy matters. Funding decisions are made every year. Who’s deciding this year may not be deciding next year. Who’s to remember what happened before? Who’s to know why it matters? Who’s to learn from each other? The answer is us. All of us. All of us together.

When recently asked how best to advocate for the arts in the current environment, U.S. Senator Tom Udall (NM)—co-chair of the Senate Cultural Caucus and chief sponsor of the CREATE Act—was unequivocal: “Start by telling every one of your Senators about the economic benefits of the arts.” This familiar refrain is one we have heard for decades from city council chambers to governor mansions to the halls of Congress—and it works. Arts & Economic Prosperity 5 does just that. It changes the conversation about the arts from that of a “charity” to one about an “industry” that provides both cultural and economic benefits to the community.

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

From exhilarating live performances to extensive corporate art collections to engaging community outreach programs, businesses all around the United States enrich the lives of their employees and people in their communities by partnering with the arts. But each year, ten companies go above and beyond—the BCA 10: Best Businesses Partnering with the Arts in America. 

I work for Aetna, a healthcare company that builds healthy communities by promoting volunteerism, forming partnerships, and funding initiatives to improve the quality of life for its employees and customers. Here in Community Relations & Urban Marketing we strive to deepen our local market presence in the communities where we live, work, and play. Because of my love of singing, my interest naturally gravitates toward music and arts in the community. So I look for those opportunities where I can contribute my talents to support the company’s mission. What follows are several accounts of my personal experiences with music and the arts in the workplace, all guided and encouraged by the leadership at Aetna. As you’ll see, they were fun, memorable, and unforgettable.