Americans for the Arts

The Gordon Square Arts District (GSAD), which is located in Cleveland’s Westside neighborhood, has four major goals – to improve the district’s streetscapes, to create additional parking throughout the district, to restore and renovate the Cleveland Public Theatre and the Capitol Theatre, and to build a permanent home for the Near West Theatre inside the district.

Cultural districts are the heartbeat of a city. They are the distinctive part that makes your city unique and reveals the character and spirit of your town. They are vital to the sustainability and creativeness of a city, but so often these districts are forgotten and underutilized as a tool for economic growth and viable livability.

As Mayor of Paducah, Kentucky, a city of approximately 25,000, I have seen first-hand how the rejuvenation of a cultural district can have a significant impact on the economic stability and viable livability of an area. Our local government and concerned citizens have invested in, nurtured and supported the growth of our local arts district for many years and we are reaping great rewards from that investment. Paducah has used artist relocation programs, district rejuvenation projects, fiber art attractions, and cultural organization partnerships to create an arts district that is having an impact on both the local economy and the international playing field.

Since the inception of our work at the Jacobs Center for Neighborhood Innovation (JCNI), arts and culture taken form in the development of an emerging cultural district, bringing together community members, organizations, and artists to shape both its look and character.

Inspiration: Symphony Silicon Valley’s musicians, instruments in hand, bustling in and out of the beautifully renovated 1927 California Theatre. Crowds lined up to see Opera San Jose’s latest production of Rigoletto. The Subzero art festival, during which the streets are jammed with a mix from Millennials to families to empty nesters - all curious about the art work of creative entrepreneurs and eclectic music performances. Youth mixing new music and producing new multimedia projects at MACLA’s PeaPod Academy. Art loading into the galleries. Anonymous and whimsical artistic expressions of yarn bombed bike racks and light poles. Sidewalk cafes with people dining to see and be seen – and yes, be inspired. This is the daily life of San Jose’s SoFA district.

As American suburbs developed in the years after World War II, people tended to think of them as little more than places to sleep after a long day working in the big city nearby. They made their homes, educated their kids and went to church in the suburbs. But when it came to experiencing the arts, they were forced to get in their cars and drive into the core of the big city.

In Carmel, Indiana – a suburb north of Indianapolis that has grown to more than 85,000 residents – we chose to do things differently. We thought it was important that our “bedroom suburb” have easy access to the arts. As busy families began to seek other forms of entertainment closer to home, we recognized that they stood the risk of missing out on experiencing the arts telling the story of our country through dance, music, and sculpture.

Baltimore’s three cultural districts are each reflections of the distinctive neighborhoods and communities in which they are situated: the Bromo Tower, Highlandtown, and Station North Arts & Entertainment District. An inherently place-based practice, each District operates under a different management structure, producing programming and projects tailored to the strengths and challenges in each District that serve the artists, businesses, and residents in their respective neighborhoods.

“We fought poverty, violence and blight, and we made the Southside a better place to live. We are now strangers in our own neighborhood, and it’s painful.”

These words from longtime Brooklyn resident and community leader Evelyn Cruz at a forum about gentrification in Williamsburg have stuck with me for years. I thought of them as we created Naturally Occurring Cultural Districts New York (NOCD-NY), a citywide alliance of artists, cultural organizations, and community leaders coming together to revitalize New York City from the neighborhood up. And I’m thinking about them now as I write this blog about cultural districts and communities as catalysts of change. How can we make sure that our work does not make people strangers in their own neighborhoods?

Numerous editorials have covered the Pittsburgh Cultural Trust’s work in overseeing Pittsburgh’s most historic transformations—turning a seedy red-light district into a magnet destination for arts lovers, residents, visitors, and business owners. Founded in 1984, the Trust is a non-profit arts organization whose mission is the cultural and economic revitalization of the 14-block arts and entertainment/residential neighborhood called Pittsburgh’s Cultural District, which attracts over two million visitors annually. The organization has grown from a $170k budget in 1984 to a $53M budget today. Most importantly, 90% of the annual budget is allocated to the mission and programs and the organization has maintained a balanced budget year to year.

Below are seven key principles that informed the development of Pittsburgh’s Cultural District.

My fascination with cultural districts first started while living in Richmond, Virginia when the city announced the creation of an Arts District within the Broad Street Corridor. As an avid “culture vulture,” I had strolled through many First Fridays Arts Walks and attended a variety of performances at the newly built CenterStage performing arts center. I was thrilled to know the city recognized the potential impact culture could have on this area. Even after leaving Richmond for Washington, D.C. to attend graduate school, I continued to stay updated on the project and would bring it up in conversation whenever I returned to visit.

Failure. Unanimous rejection. Back to square one. That was the reaction nearly 15 years ago when I first proposed the idea that the entire town of Lanesboro, Minnesota (pop. 754) could be transformed into an arts campus.

Fast forward to today: Lanesboro is now a national model arts community, tourist community, and agricultural community. A scenic town with a river running through it (great for trout), it boasts a historic main street, a bike trail, and a waterfall on the town’s edge.

Welcome to our newest blog salon on Cultural Districts and Communities: Catalysts for Change - our first blog salon of 2015!

Americans for the Arts defines cultural districts as well-recognized, labeled areas of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction. They help strengthen local economies, create an enhanced sense of place, and deepen local cultural capacity.