Whether focusing on employee engagement, customer appreciation, recruiting talent, or fostering community, these eight case studies, taken from a series of essays produced by the pARTnership Movement, showcase how today’s most innovative businesses are using the arts to help meet some of their most difficult and vital objectives. 

Phoenix Community Alliance (PCA) surveyed its business membership and found more than 80 percent believe that a city’s creative culture—including arts and public spaces—is vital to recruiting and retaining a talented workforce.

While this is no surprise, we were shocked when this group of business leaders rated Phoenix as a “5” on a 10-point scale with respect to arts and creative vibrancy. We, the leaders of PCA’s “Arts, Culture & Public Life Committee” knew better.

Two years later, taking this dismal community self-assessment to heart, PCA launched ArtWORKS PHX, a novel arts and business advocacy campaign shaped to increase community awareness about, and advocate for, the economic impact of Phoenix businesses partnering with the arts.

The author, a Global Business Director at Thomson Reuters (TR) and Chair of the Board of the Arts & Business Council of New York (ABC/NY), worked with ABC/NY’s arts-based employee engagement platform and the Thomson Reuters Project Empire employee resource group to launch Thomson Reuters Arts & Culture (TRAC)–a program geared towards building an outlet for employee creativity. Here, she talks about corporate and personal benefits of the arts, as well as her vision for what TRAC could become.

Let’s be frank: when it comes to creativity, innovation, and the arts, the first thing that comes to mind is not a law firm. I’ve had clients half-jokingly say that law firms are where creativity goes to die. Ouch! My rejoinder is that “we are different! We work worldwide assisting our creativity and innovation clients through patent, trademark, copyright, entertainment, and technology law. We are the cool lawyers!” In 2011, we chose to honor our true selves by converting a century-old warehouse in the Film Exchange District of Oklahoma City—an area previously known as “skid row”—into our offices. Most of our colleagues blanched, but we bet that the area had the potential to be reborn.

Erie, PA has embarked on a renaissance of both art and industry through a project that leverages Erie’s industrially-rooted identity. The Art & Industry project convenes local manufacturers to share trends and career opportunities with students from Erie County Technical School, reinforcing skills students need to excel. The students then designed, fabricated and installed public art that is a lesson in the history of Erie’s people, helping to foster pride in industrial heritage that extends to the products created locally today.

In May of 1919, National Geographic magazine brandished Erie industry as being among the finest in the U.S., even likening it to that of Chicago. Nearly a century has passed since then, but that does not mean the city has lost its luster of yore. In fact, it would seem that the Gem City has instead embarked on a renaissance of both art and industry. The industrial buildings that were once the epicenter of Erie’s gritty core are undergoing a complete makeover. They have been revitalized and transformed into distinctive microbreweries, upscale urban housing, and, most recently, ideal sites for public art installations.

Organizational culture research points to significant financial benefits for companies that invest in giving. In his article for Harvard Business Review, “In the Company of Givers and Takers,” Adam Grant, Professor at University of Pennsylvania’s Wharton School, states that “higher rates of giving were predictive of higher unit profitability, productivity, efficiency, and customer satisfaction, along with lower costs and turnover rates. When employees act like givers, they facilitate efficient problem solving and coordination and build cohesive, supportive cultures that appeal to customers, suppliers, and top talent alike.”

So why aren’t more companies investing in creating cultures of givers? One answer is simply that they don’t know how.

The mission was to use the insertion of art and beauty to transform a community and change public narrative. By moving this practice into a corporate setting, limeSHIFT was testing a new idea, using public art methodologies in a private community.

When opening a new Royall & Company office building south of the campus on Parham Road in Richmond, Virginia, the idea of an employee art gallery came to life. The Royall Art Walk invited employees to actively participate in the creativity, inventiveness and raw talent that is such an essential aspect of the workplace.

In a recent ad campaign, Wells Fargo implied that students shouldn’t pursue a career in the arts. Americans for the Arts strongly disagrees with this statement. 

The survey demonstrates that the corporate community recognizes that a strong cultural community is good for business. A majority of survey respondents agreed that employee engagement with the arts and corporate arts participation promote a culture of creativity and enhance innovation, and said the arts provide a valuable tool for creative collaborations. 

GOLDEN goes beyond supporting the arts, believing in the arts, or even investing in the arts. To them, they wouldn’t exist without the arts, without the artists who use their products, and without the innovators who challenge them to create new products that test traditional methods of painting and artmaking.

From exhilarating live performances to extensive corporate art collections to engaging community outreach programs, businesses all around the United States enrich the lives of their employees and people in their communities by partnering with the arts. But each year, ten companies go above and beyond—the BCA 10: Best Businesses Partnering with the Arts in America. 

Building partnerships is one of the most effective advocacy strategies we can employ. The right partners expand our reach and diversify our voice. Even more importantly, I believe we can supercharge our advocacy campaigns by engaging non-traditional partners.

Assembling a coalition that includes the art museum down the street, the arts education advocates around the corner, and the jazz group next door, is an important first step. But, have you ever tried reaching out to your local chamber of commerce?

This week is National Volunteer Week, started by Points of Light in 1974 to inspire, recognize, and encourage people to seek out imaginative ways to engage in their communities. Seeking out imaginative ways to engage business employees through volunteerism has a natural link with the arts, as we’ve seen from over 40 years of experience with the Business Volunteers for the Arts® (BVA) Network.

Since its founding in 1975 by the Arts & Business Council Inc., the BVA program has grown and adapted to serve the changing needs of both the arts and business communities. Over its 40-year history, the BVA program has proven to be a dynamic and effective model for diverse sizes and types of communities. Since the program’s inception, nearly 25,000 business volunteers have served more than 26,000 arts groups across the United States.

From a purely business perspective, the arts in general and public art in particular are demonstrated spurs of economic development. This happy reality has proven true in my work as the Principal and sole employee of Prospective Inc., which is the exclusive leasing agent for the 4-million-square-foot office component of Reston Town Center, an internationally-recognized urban mixed-use development located in Reston, Virginia.

Last year, the City of Philadelphia Mural Arts Program and Shake Shack joined forces for Summer Rendezvous, a breezy, bright mural on the wall behind Shake Shack’s first Philadelphia location. Edwin Bragg, Vice President of Marketing & Communications at Shake Shack, took a few minutes to talk to me about the partnership.

CRS: What drives Shake Shack’s giving philosophy, both historically and currently?

EB: Shake Shack’s mission is to Stand for Something Good, which means taking care of each other and our communities. Giving back is an essential to connecting to every community that Shake Shack is in. We have a program called Shack Gives Back, a company-wide community program that recognizes Shake Shack employees for volunteering. We also donate with funds, meals at Shake Shack, and more.

This summer, Zions Bank customers were treated to a dazzling display. Bank branches throughout Utah’s Wasatch Front were transformed into galleries showcasing costumes from Ballet West to help promote the local dance company’s 52nd season. Though the bank has helped support the ballet company for years, this clever new partnership brought their affiliation into the spotlight, helping both partners receive widespread media coverage and reach potential new customers.

The Private Sector Network of Americans for the Arts, which includes organizations like Arts & Business Councils and Business Committees for the Arts, works to promote the message that business sector support for the arts is integral to the success and longevity of the arts, and essential in building communities in which the business sector can thrive. This post is one of two that highlights five such organizations that are celebrating monumental anniversaries in 2015 and have spent decades building these vital partnerships.

Two weeks ago we featured the Arts & Business Council of New York, the Colorado Business Committee for the Arts, and the New Hampshire Business Committee for the Arts as they celebrate major anniversaries this year. Now, we turn to the Arts & Business Council of Miami and the Arts & Business Council of Chicago to learn more about their work over the past 30 years. 

At the Americans for the Arts 2015 Annual Convention, I was honored to accept the 2015 Public Art Network Award on behalf of the Association for Public Art (aPA) and also the early innovators who guide our work today. I am acutely aware that as the nation’s first non-profit public art organization, aPA has a unique 140+ year legacy. While we do not operate in the same environment as government agencies, I believe that recognizing our shared public art legacy can fortify our position by imparting clarity, credibility, and clout.

So who were those civic-minded people who founded and supported the Fairmount Park Art Association (now the Association for Public Art) and established the earliest percent for art programs in the United States?

Nicole Glotzer

As part of Americans for the Arts’ Internship Program, my fellow interns and staff recently took an office field trip to see a unique public dance performance entitled Yolk by dance company Third Rail Projects. The performance was part of a series of events presented this spring at locations throughout Manhattan by Arts Brookfield, the cultural arm of Brookfield Office Properties. Yolk ran from April 8-10 at the plaza of the Grace Building, a Brookfield property located in Midtown Manhattan.

The piece featured two performers, one dressed in silver, the other in gold, dancing in and around large open eggshells accompanied by electronic music. Third Rail Projects is a multi-disciplinary performance company, and Yolk showcased Third Rail Projects’ explorations fusing dance, installation art, and performance in the public sphere. I watched as a crowd, made up of passersby and employees from nearby businesses (particularly the Grace Building), gathered to view the performance during their lunch hour and was able to see, firsthand, how such a performance could engage employees of the Grace Building and surrounding businesses. It was then that I realized that the performance was less about two girls dancing in fiberglass eggs, but rather the experience it was creating for those in attendance.

In their acceptance speeches at the 2016 BCA 10 Awards, twelve industry leaders spoke about what being honored at the 2016 BCA 10 means to them and why they encourage and seek out opportunities to bring the arts into their worlds.

"We believe that everyone in this room is art. And when art and the folks in this room come together, we spark innovation; we inspire youth. We celebrate and heal communities. We stimulate economies. We sustain this great nation."

Art schools are a funny thing. I know because I went to one. I spent five years making work across various media, trying to develop a voice as an artist, and at the end of it all I graduated with no real sense of what was next. I think this is a fairly common experience for a lot of art school students and it’s an experience that’s dramatically different from a lot of other degrees one might pursue in college. I know that too because I returned to campus five years later to get an MBA, and the education and professional opportunities I received after that were in stark contrast to my undergraduate experience. I went back to study business not because I couldn’t find work with my art degree (well, not entirely), but because I realized years later that I was interested in the way businesses can solve problems and I wanted to build one that solved a real problem.