Only a few years ago, the business community in Oxford skewed heavily toward traditional notions of economic growth and profitability, which inevitably bred a bias toward large manufacturing businesses, insurance, finance, and healthcare. A smaller-scale entrepreneur community, particularly more creative and artistic entrepreneurs, was not cultivated to the degree it should have been. This community didn’t attract attention because it wasn’t necessarily seen as vital to the health of the local economy. In 2015, Oxford’s local arts agency, the Yoknapatawpha Arts Council (YAC), recognized this was an issue for the community. They saw that a major part of the local economy—the arts sector—was not being taken seriously as an economic driver. The numbers, they found, were on their side, demonstrating that the arts made up more than a negligible portion of the local economy. The YAC began strategizing with the Oxford-Lafayette County Chamber of Commerce on how they could best capitalize on the arts ecosystem in town, which was finding a way to survive even without the necessary value placed on it. Together they began looking for ways to integrate the separate arts and business communities such that their complementary skill-sets and capacities could meet their mutual goals and needs.
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