Ninety-one percent of all local arts agencies (LAAs) in the United States have at least one partnership. It is one of the most prevalent and consistent strategies for LAAs to expand their influence and address community issues. A just-released study from Americans for the Arts, available as part of the 2019 Local Arts Agency Profile, dives into how, when, and where LAAs in the United States enter partnerships with for-profit businesses, government or public sector entities, and non-arts nonprofits. Overall, it indicates that while almost all LAAs enter partnerships, the alchemy of pursuing, setting, and sustaining those partnerships varies. At the same time, with a few marked exceptions, the goals that the LAAs and their partners are pursuing in those partnerships are relatively stable, regardless of the type of partner involved. Collectively, LAA partnerships are a common and useful technique for expanding the impact and influence of LAAs, particularly in efforts to address non-arts issue areas in the community. 

The effective arts advocate needs to articulate the value of the arts in as many ways as possible—deploying the right case-making tool in the right situation. Consider these “10 Reasons to Support the Arts” as your Swiss army knife for arts advocacy. Like so many sequestered at home during COVID-19, I write this while mindful of our challenging times, and yet inspired by how the arts still have found a way to permeate our lives. I have watched Yo-Yo Ma concerts online, visited the Smithsonian Museum with a click, and joined my neighbors for daily 6 p.m. outdoor singalongs. Even in this difficult environment, the arts are providing personal experiences and promote social cohesion (see tools #2 and #8 on your army knife!). While I am uncertain what we will look like on the other side of this crisis, tool #1 makes me optimistic that when it is time to stop practicing social distancing, it is the arts that will unify us. 

Studies show the healing potential of the arts is powerful. It can change a person’s focus and alter a body’s physiology. Research suggests that it can lower blood pressure, improve stress management, curb anxiety and depression, alleviate pain, enhance memory, improve communication, promote wellness and relaxation, and enhance the production of proteins that accelerates healing and minimizes the danger of infection. Recognizing that a patient’s physical health is fundamentally linked to his or her emotional and spiritual well-being, in 2016 Summa Health committed to integrating the healing arts into its renowned patient care by creating a Healing Arts Leadership Council made up of senior hospital staff, benefactors, and community leaders. This Council is dedicated to bringing the healing powers of art and music into the hospital. As Summa is a community hospital, the Healing Arts Council decided early on that all artwork displayed would feature artists with a connection to Ohio, and predominantly Northeast Ohio. In addition, all art would be original, with the goal of engaging viewers with the pieces, and focusing their attention on the artworks’ unique qualities. 

The arts can transform spaces (through public art), and they can transform lives. My company, CODAworx, has built a network of artists who create large-scaled artworks that are designed for the built environment in which we live and work. We have seen firsthand how these kinds of artworks can transform spaces. Everyone at CODAworx connects with artists on a regular basis (including our Controller!), and it is one of the great perks of our jobs. Artists inspire us on a daily basis—not just with the amazing works of art they create, but the way they think and interact with the world. They push the boundaries of possibilities. We all need a daily dose of inspiration!

I have written quite a bit about the transformational power of the arts and it is nothing short of awe inspiring. As individuals, once you experience an artistic work you are forever changed. It can open minds to new perspectives while creating a stronger sense of empathy for people and their situations that you may not have felt previously. In my professional life, I have seen what the power of the arts in the workplace can accomplish with employees. It has been a key factor in employee engagement and in keeping up team morale. I have also witnessed the measurable impact the arts have on company team members regarding critical thinking, creativity, and productivity. I have found that a consistent engagement with the arts and employees is a powerful strategy to retain talented people while keeping up innovation and productivity. It develops more well-rounded team members, and that helps the whole team become more synergistic.

Art is a connecting vehicle, bringing together people from different backgrounds and perspectives. It can shift attitudes and behaviors. Art can even spark a movement. Case in point is Collide: Cuyahoga Falls, a nonprofit organization dedicated to enriching the community through the promotion, creation, and appreciation of the arts in Cuyahoga Falls, Ohio. It began five years ago following another collision of sorts: conversations between Molly Hartong and Matt Weiss, who met through the Cuyahoga Falls Chamber of Commerce. Graphic designers by trade, Molly and Matt found they shared a mutual passion for the arts. They knew the importance of artistry and the benefits of being compensated for their work. Conversations began on the importance of art, support for artists, and the effect art had on their community. Based on these conversations and their own personal experience, they asked themselves a few simple questions: Is there an organization in the Falls that represents a strong arts community? Is an organization needed to effect change?

Let’s start with an irrefutable statement: The arts broaden our perspective and enhance the world around us. No one should disagree with that. Now for a simple follow-up question: If the arts—which include all of music, the visual arts, performing arts, and more—are so very broad and so very expansive, why do we insist on using restrictive labels to define them? The term “Fine Arts” is used across all educational levels to cover the spectrum of arts offerings. Fine Arts is a very narrow definition that is too restrictive. We should stop doing it. We should leave the term back in 2019. Our goal in the new decade, at least as it concerns our ability to appreciate the aesthetic, economic, educational, and human impact of the arts, should be to expand our view of the arts, not restrict it. The arts are limitless in their potential to reach, teach, motivate, and energize. Why put limits on something that is limitless?

As we ring in 2020, it’s the perfect time for a little hindsight (get it?)—so let’s get the year started with a look back at the most-viewed ARTSblog posts from our last trip around the sun. I know what you’re thinking: “It’s 2020 … you still have a blog?” We do, dear reader! Competition for online attention is fierce, and most virtual conversations (civil or not) seem to be happening in the comments of social media posts—and yet, ARTSblog clearly is still a valued place for our field to share experience and expertise as we navigate the varied complexities of what it means to work in the arts. There is no better place to learn from your peers, whether you’re an artist, administrator, educator, city planner, arts marketer, or countless other careers that intersect with the arts—and we’re grateful for all of the writers and readers who continue to make ARTSblog both a vibrant and practical space.

When I moved to Brentwood, Maryland in 2004, I had no idea it was an arts district. As it turned out, the Gateway Arts District is a two-mile stretch of US Route 1 starting on the border of Washington, DC into Maryland, running through four municipalities (Mount Rainier, Brentwood, North Brentwood, and Hyattsville). Long before I moved here, a group of folks including local artists, community leaders, and elected officials came together to create a vision for future development along Route 1. They knew that these working-class neighborhoods, although overlooked by developers at that time, would someday be appealing. For years the story has only been, “Artists move into a neighborhood and make it attractive, and then the developers come in and move the artists out.” But because of the high concentration of artists located in these neighborhoods for years, the community put its energy towards cultivating “arts-driven economic development” to attract developers that would embrace the artistic community and keep what was so attractive: the arts itself.

I’ve been called the “artsy-fartsy banker.” I started playing piano at age 5 and never looked back. As a farm girl from a rural town in South Dakota, the arts saved me. I’ve been in my role at Fifth Third Bank for 21 years and the company has grown to be an impressive arts champion. That’s not who our company was 21 years ago, but this is who we are today, and I couldn’t be prouder. With the right messaging, people now understand about the power of the arts: it’s an economic driver. People who have a love of the arts have more creative skills—they are more diverse, more innovative, and thus better businesspeople. When we have talent come in, they want to know about the arts scene in our company and community. We know quality of arts enhances quality of life of employees. We are at a critical juncture. Communities need to be strong and vibrant, which means we need the arts—and we must ensure that arts are accessible to everyone. In the future, I can see our relationships deepening and growing with the arts in our community to further achieve our civic and social priorities.

What started as a small, local celebration of arts and artists in December 2016, and grew to a statewide Louisiana initiative in 2017, is now entering its second year as National Shop Local Artists Week, an arts advocacy event embraced and promoted by Americans for the Arts. Considering that communities understand the importance of “Shop Local” and “Small Business Week,” creative professionals often are overlooked, other than when organizations need donations of time and talents for fundraisers. National Shop Local Artists Week events are designed to broaden awareness of the importance of supporting creatives, advocating for artists of all genres as small businesses, and recognizing arts organizations as instrumental components of the local culture. Consumers are encouraged to personalize their holiday gifting by purchasing visual arts, works by local authors, music recordings and concert tickets, attending performing arts presentations, and supporting local arts organizations and museums via memberships.

Through Akron Community Foundation’s “On the Table” conversation hosted at Western Reserve Hospital, we determined a need to address the lack of diverse artists and accessible art in the community. The arts proved to be a powerful way to forge meaningful connections by transcending barriers of class, race, gender, background, and so forth. The project brought people together in new ways that benefited the community by sharing the stories of historically marginalized voices. Moreover, displaying art in businesses served as an accessible entry point for those who might not feel welcomed or comfortable in traditional art spaces. This project also served as an economic driver by opening the local businesses to new markets and reinvigorating downtown Akron. By creating a map and social media hashtag, community members were exposed to new businesses on their journeys to view the artwork. At the end of the year, some of the businesses even created their own partnerships with artists and arts organizations to display work.

Content presented by the Institute of Financial Wellness for the Arts (IFWA).

As arts professionals, we value the importance of exploration, play, and experimentation—these are vital to the creative process. At the same time, as professionals, we also know that the key to success for any creative venture depends on taking action—and that requires discipline and a plan. Not unsurprisingly, a large number of artists and arts professionals tend to be more impulsive and less strategic when it comes to managing their finances. Some of this is a long-standing cultural misconception—believing (incorrectly) that artistic endeavors ought to be unencumbered by financial realities—and some of this is circumstantial: a lack of access to educational resources or sound financial advice. At The Institute of Financial Wellness for the Arts, we’ve spent a lot of time understanding the unique financial challenges and constraints that arts professionals face. Here are some of the strategies and tips our financial coaches come back to time and time again. 

Recently I had the pleasure of being invited to Akron, Ohio to participate in meetings with local leaders and present a half-day professional development training on the basics of the pARTnership Movement, a program of Americans for the Arts which demonstrates that by partnering with the arts, businesses can gain a competitive edge. The pARTnership Movement offers language, resources, and case studies to help arts leaders “speak business.” It illustrates to the business community why they should be active partners with the arts, and how they can support the arts in myriad ways in addition to cash resources. As well as providing online resources and tools, the pARTnership Movement serves as a professional development opportunity for local communities to bring Americans for the Arts to you to train nonprofits and meet with business and community leaders.