Americans for the Arts

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.

This first-of-its-kind skill-building initiative combines best practices with new trends to give you and your organization the confidence to compete within the state's diverse and exciting arts space.

Whether you’re working in a swanky downtown office with 100 employees or if you’re an independent artist working out of your momma’s kitchen—Brand. Matters.

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.

romoting your rental space can easily be integrated with your marketing strategy to increase earned revenue.

All over the country, arts organizations are implementing more rigorous energy practices and decreasing their carbon footprint.

Your organization sets its priorities as an institution by what you collectively decide what to measure.

Art and artists have historically provided social commentary and a critical lense our society needs, something the arts and culture sector could also contribute.

Recently I was privileged enough to conduct a NAMP workshop in Western NY…Buffalo.

The work of becoming a district involves many stakeholders developing an agenda that will raise visibility and cultivate an economic return.

As non-profit organizations, we have a responsibility to represent our communities, and in some cases, our communities have changed or are rapidly changing and our arts organizations just haven’t adapted.

While we're busy living in the digital age, there are still plenty of analog issues that demand attention, including the very important interface between the Board and Trustees, marketing committee, and the professional marketing staff.

What’s the most common reason people who want to attend the arts don’t follow through?

Let’s face it: sometimes it seems like marketing and development couldn’t be more different.

Nina Simon's book, The Art of Relevance explores how mission-driven organizations can matter more to more people. The book is packed with inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community.

I’ve been watching ABC's Once Upon A Time lately and two of the show’s characters struck me as particularly relevant to a issue I’ve been struggling with.

As compelling as we find the study of behavioral economics, you just can't escape the logic of supply and demand that is the basis of classical economics.