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Empower your conversations with new data: What executives really think about the impact of the arts
Does business have any skin in the arts education game? And if they do, can we rally business support to help ensure that all students have access to arts education? After all, business has been in the forefront of other social change movements, such as LGBT marriage rights. Besides business, can we also make a stronger justification for the role of the arts in strengthening our workforce to educators, policy makers, and governments?
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MAD as Me.
There are two questions that are on many of our minds these days:
How can we create a holistic vision of our interdisciplinary work and lives?
How do we extend our creative impulses into marketing our art?
Hi, I’m Lena, and I’m MAD. I do marketing, art and development work.
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Mastering the Art of Getting Things Done
Strategic planning is a key component of building a sustainable, effective arts organization. I believe that to the core of my professional soul and when the arts field began moving in that direction about 10 years ago, it was a relief.
As a consultant, I’ve worked with numerous groups over the past twenty years on transitioning from annual to strategic planning and for a number of years those projects produced terrific results; but somewhere along the way, the field became awash in a sea of theory and visioning to a point where a critical skills gap began to emerge.
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Do Your Job: Marketing, Change and You
It’s a scientifically proven fact that some of the most interesting things that happen at a conference occur outside of the meeting rooms.
They happen in the hallways.
They happen in the hotel rooms, if that’s how you roll.
And they happen at the bar.
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It’s not about marketing
There’s a very specific reason we pitched a session to the National Arts Marketing Project Conference on behalf of the Philadelphia-based Wyncote Foundation.
In a year’s research in 2014, we set out to understand the conditions and capacities that are encouraging innovation in the deployment of digital technology in the cultural sector, particularly among legacy cultural institutions.
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Native Joins the Programmatic Revolution
The banner is dying. It has served us well, but after two decades in the spotlight, its time is coming. Don’t get me wrong, banner ads continue to be extremely effective, but something has arrived that aims to blow banner out of the water. Welcome, Native.
Native advertising has been around since the early days of print media. They are ads that read like content, an advertorial.
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Contextual marketing: It’s all about that database
Data. The word casts an attentive hush on any crowd gathered in a subdivided hotel ballroom. Data. The solution to every problem, the key to unlocking the secrets of the universe, the alpha and the omega, the Holy Grail. Data. It will make your marketing smarter, faster, better.
Well, yes and no. There are variables to whether or not your data-driven marketing strategies are good ones. One of those variables is the “heftiness” of your data, and the “heftiness” of your data depends on the source(s).
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New Social Media Trends for 2016
As the year 2016 approaches, as arts marketers we can look back and reflect on the variety of social media networks that we have seen succeed as effective platforms for engaging audiences: Facebook, Twitter, Instagram and YouTube, to name a few.
On the other hand, we’ve seen just as many flop. From Friendster to MySpace to Google+, these platforms fell short somewhere along the social media road to success. For example, Friendster lost the race to Facebook and MySpace when these two placed their emphasis on social sharing and connection. Then, MySpace -- even with its tag line “a place for friends” --- sunk when it gradually became an advertising platform for bands rather than a network for connecting with people.
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Confessions of a Lapsed Arts Marketer
A few weeks ago, I attended a show that wasn’t very good. It wasn’t bad, I guess, but it was an arty bit of esoterica that I only would have had the attention span for in my twenties. I couldn’t focus. While ostensibly watching the performance, I started thinking of ways to expedite my tax filings, pondered the purchase of an energy efficient refrigerator, and wondered how it was that NSYNC’s music videos haven’t aged very well relative to how timeless they once seemed. By the conclusion of the evening-length work, I was bored, depressed, and thankful that I wasn’t the poor schmuck arts marketer whose job it was to communicate a rationale for such meh art.
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The Impact of the Arts in the Innovation Era
In 1883, John Michael Kohler, who was in the business of making cast iron farm implements and cemetery crosses, looked at a watering trough and realized he could add four ornamental feet to transform it into the company’s first bathtub. 120 years later, that same innovative spark is what turned a simple dorm room project into Facebook, a $200 billion company that changed the world and ignited a new era in entrepreneurial innovation.
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5 Tips for Starting a Survey Project
It’s no surprise that my #NAMPC coaching sessions about creating surveys are always filled. When it comes to surveying, you, like most people, probably have the most trouble with simply getting started. These five tips should help you, if you do them in order.
1.Set your objectives.
What’s the real purpose of your survey? Your first step should always be getting clear on what your results will be used for and who will use them. Questions to ask yourself:
Will results be used internally or externally?
What decisions can be made based on your survey results?
