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Contextual Marketing: There's a New King in Town
Context is king. I know, I know. You thought content was king. Nope, it’s context.
It’s an honest mistake. Content is incredibly important to arts marketing. But context makes sure that we’re getting the right message (and content) to the right patrons via the right medium at the right time.
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Audiencentric Execution for the Future!
The theme for this year's NAMP Conference is Lift Off! We will be exploring a variety of new techniques and technologies for audience building and obtaining more overall support of our organizations and the arts in general. Before we can Lift Off!, it is wise to look back over the year-to-date and see what has been occurring in order to create our checklist to get ready for Lift Off!
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Prepare for Lift Off: Welcome to our 2015 Arts Marketing Blog Salon
Salt Lake City, Utah is the home of this year’s National Arts Marketing Project (NAMP) Conference: Lift Off. You can look forward to exploring digital marketing strategy, audience engagement and retention, brand loyalty, gamification, and experiential marketing, just to name a few.
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The 10 Best Businesses Partnering with the Arts Take the Stage!
On Tuesday, the 6th of October, 175 businesses and arts leaders gathered together at the iconic Central Park Boathouse in New York City to honor the best businesses partnering with the arts in America at the annual BCA 10 Awards. Now in its eleventh year, this black-tie gala presented by Americans for the Arts’ Business Committee for the Arts brought an evening of stories and musical performances that testified to the ability of the arts to uplift and inspire.
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Stepping Up in the Silence: An Emerging Artist Leader’s Reflections about the AFTA Convention
I attended this year’s AFTA convention for the first time as an emerging artist leader thanks to the Queens Council on the Arts (QCA) and a grant from the NEA. When QCA’s Executive Director, Hoong Yee Lee Krakauer, invited me to the convention (the NEA grant allows QCA to bring an individual artist every year), I was so thrilled, yet didn’t really know what to expect.
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Forget earned vs. contributed. It’s all about patrons.
Your organization sets its priorities as an institution by what you collectively decide what to measure.
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The Cultural Equity T Shirt Project
How do you support artists whose work questions, argues, provokes, disrupts and refuses to accept anything less than an equitable cultural ecosystem?
This is the question that drove me to the 2015 Americans for the Arts Pre-Conference on Cultural Equity in Chicago.
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My favorite question in the arts world…“So, what’s new?”
How often are you asked “So, what’s new at [insert your organization name here]?” For me, it’s a daily question from community members, colleagues from the Greater Hartford arts scene, friends, family and, basically, everyone I encounter. And, I LOVE this question, because there’s always something new happening in the arts!
These days, I’ve found myself answering that question by telling people about the Greater Hartford Arts Council’s newest grant program, the Arts + Wellness grants. Earlier this year we were asking ourselves what’s new in the region, what unmet needs are out there in our community and how can we help?
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Creativity: A Critical Element in Corporate Innovation
My love for dance started at home. My mother danced ballet through high school, and I’m convinced she named me after a character from The Turning Pointe. By the time I was 5 years old, I was training with her same instructor at Yuma Ballet Academy where I remained until I graduate high school and joined my first company.
My path to science has a similar story. I’ve had an affinity for science ever since my aunt explained what it’s like to be an aerospace engineer. She sent me “A Brief History of Time” by Stephen Hawkings when I was just 10 years old and would share with me her dreams of working for NASA.
Looking back, it was my early exposure to both art and science that allowed me to grow up believing I could excel in any area. After dancing ballet professionally for a couple of years, I decided to enter university to become a chemical engineer. Perseverance and the drive for excellence, skills forged in dance training, made four years of a rigorous course load bearable.
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A Look Back on National Preparedness Month: How Hurricane Katrina Gave Rise to ArtsReady
Did you know September is National Preparedness Month (NPM)?
Have you reflected on the significance of the ten-year anniversary of Hurricane Katrina? If so, have you been inspired to take steps in your arts organization to make it more resilient?
For South Arts, National Preparedness Month and the ten-year anniversary of Hurricane Katrina are momentous with the two occasion’s eventually giving rise to ArtsReady, a national initiative which has a mission to make emergency preparedness a high priority in the arts.
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Public Art and Long-Term Value
CODAworx is a global, online community that is the first of its kind - serving as an artists' LinkedIn, made for the commissioned art world. We support public art because it is an investment that creates more significant, long-term value for the community.
CODAworx represents not only artists, but everyone collaborating on private and public art projects: architects, interior designers, fabricators, photographers… and most recently, building developers and a Rotary Club! Our passion at CODAworx lies in bringing the arts community together in one place, connecting them with the resources needed to create amazing art projects, and showcasing those projects to the world.
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