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Charting the Future: Why we need new Visionary Ideas, Values, and Models to Propel Communities
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Funding Arts Education One Vans Custom Culture Sneaker at a Time
I recently had the opportunity to sit down with Vans Custom Culture Brand Marketing Manager Scott Byrer on a cold day in New York City to enthusiastically talk about the exciting ways Vans Custom Culture supports arts education in addition to the company’s thriving partnership with Americans for the Arts. I loved the excitement in which Scott spoke about his passion for arts education. Here is an excerpt of our conversation.
JW: I'd like to know more about the history of Vans and how the founders were inspired to launch a sneaker company.
SB: Vans was founded in 1966 by Paul and James Van Doren, Serge Delia and Gordon Lee. The company started small, with one store originally selling shoes directly to the public. In those days, customers were able to walk into a store and select their own custom shoe colors! This originality and creativity has remained an integral part of the Vans brand DNA to this day. The company grew quickly, being the first shoe brand to create a product specifically for skateboarding and as such, we're known today as the original action sports footwear and apparel company, with collections including authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries. If you're curious to see a visual story about the history of Vans, you can check out a video our production team created on our Off the Wall TV site.
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Measures of Success – When You’ve Reached Your Mark
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Blue Moon Shines Brightly on Americans for the Arts
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Access and Community Based Arts Education – Building a Bridge
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You Had Me At Hello
This is your goal with the media when it comes to easing the pain of your unending quest for coverage.
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Cutting Arts Education is a Form of Identity Theft
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Top 10 Reasons to Support the Arts in 2014
There is an old quote attributed to John Montagu, 4th Earl of Sandwich:
“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”
This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:
“Keep it to one page, please,” was his request. “I can get anyone to read one page.”
With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”
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Business and the Arts: Why they need each other (from the pARTnership Movement)
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Coincidental Advocacy: When the Nation’s Mayors Come to Town
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Deeper than Demographics
When we break audiences down along solely demographic lines we risk oversimplifying what makes people who they are.
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