Americans for the Arts

An honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming. 

Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.

My recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.

Content presented by PatronManager.

In economic news, we sometimes hear that the arts aren’t doing so well. So, how can your arts organization defy this trend and become a sustainable entity for years to come? I have three letters for you: CRM.

The words “new play” or, even more so, “new musical” tend to strike excitement in the hearts of artistic directors, terror in the hearts of managing directors, buzzworthy glee in the hearts of funders, and, unfortunately, hesitancy in the hearts of audiences.

As we close the book on 2018 and open a new edition for 2019, the world of arts marketing and marketing in general continues its furious pace. What trends we should be keeping an eye on for the coming year?

For email marketing success in 2019, you need to do two things: Be real and be really great. Here’s how to bring some humanity back to the inbox.

Since the 1970s, the season brochure has been the calling card for performing arts organizations. While this convention continues, rising costs and shrinking direct mail responses has limited its universality.

There are 72 people in downtown New York City watching the premiere of Misnomer Dance Theater’s latest work. The theater is filled to capacity – but wait – there are also many people, miles apart on four continents, watching.

One of the visitor groups that marketers struggle to accommodate is families. One bad experience can alienate multiple generations of potential museum visitors.