81 ITEMS FOUND

What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value

Categories: 
Marketing and Communications
Author(s): Botti, Simona
Date of Publication: May 15, 2019

This article examines the role of marketing in the arts. Reflecting on the issue requires an understanding of both the meaning of artistic value and its diffusion process. Artistic value can be seen as a flow potential embedded in a product that may or may not be recognized by those who encounter it.

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy

Categories: 
Advocacy
Marketing and Communications
Author(s): Earle, Richard
Date of Publication: Jan 01, 2002

This book examines how to effectively strategize and develop a public-service advertising campaign that seeks to change strongly ingrained behavior or firmly held beliefs.

Cast Study: West Valley Fine Arts Council  

Categories: 
Marketing and Communications
Performing Arts Organizations
Author(s): Frankel, Marina and Peeler, Julie
Date of Publication: Jan 01, 2003

The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop their audiences, WVFAC decided to reach out to the growing Hispanic people by creating an event called \Mariachi Espectacular\.This case study outlines it strategies, implementation and results to use as a benchmark within your own organization.

Outcome Management in the Arts  

Categories: 
Marketing and Communications
Performing Arts Organizations
Author(s): Altria Group, Inc.
Date of Publication: Apr 01, 2006

In 2005, The Altria Group, Inc. initiated the third in a three part series of programs testing the efficacy of an outcome management framework in its major grantmaking areas. This third area, and the subject of this case study, is the arts, specifically contemporary dance, and an area which has been a hallmark of Altria’s corporate giving.

Cincinnati "Launches" National Arts Marketing Project Locally  

Categories: 
Marketing and Communications
Author(s): Harp, Christy
Date of Publication: Jan 01, 2002

The National Arts Marketing Project is a marketing and audience development project focusing in the arts sponsored in 12 U.S. cities by American Express. It was originally launched in 1998 in eight cities, and then expanded to four more cities in 2001. In order to celebrate the launch of the new sites, American Express hosted launch parties at all 12 locations.

Marketing the Arts: Lessons from a Community Marketing Collaboration  

Categories: 
Cultural Facilities
Marketing and Communications
Participation
Performing Arts Organizations
Author(s): Shapiro, Phyllis, Editor
Date of Publication: Nov 01, 1999

"The Charlotte MSO today is led by a senior marketing executive with a full-time staff of 10 plus one part-time employee and a commissioned sales representative. The mission of the MSO is to improve the overall quality of marketing, increase revenues and build audiences for each of the four participating organizations — Opera Carolina, Charlotte Repertory Theatre, North Carolina Dance Theatre (NCDT) and the North Carolina Blumenthal Performing Arts Center." [Executive Summary p. 4]

Infographic: Seven Resolutions Every Marketer Should Make for 2017  

Categories: 
Marketing and Communications
Author(s): MDG Advertising
Date of Publication: Jan 01, 2017

This infographic looks at seven key digital marketing resolutions that businesses should consider as we move into 2017.

The Comprehensive Guide to Content Promotion  

Categories: 
Marketing and Communications
Author(s): Hubspot
Date of Publication: May 15, 2019

How to Generate More Leads Through Strategic Content Distribution

What is Culture Track?  

Categories: 
Marketing and Communications
Author(s): LaPlaca Cohen Agency
Date of Publication: Jan 01, 2014

LaPlaca Cohen worked in partnership with research firm Campbell Rinker to field Culture Track 2014. The study was conducted using a nationwide online survey with 4,026 respondents, representing all 50 states. Respondents were U.S. residents ages 18 or over who were double-confirmed for interest in cultural events and attendance to at least one cultural activity in the past year. The study defines cultural participation as attendance to a specific range of cultural activities, such as museums/art exhibits, theater, music, file festival, opera, zoos, botantical gardents, and more.

Social Media Inflation Index  

Categories: 
Marketing and Communications
Author(s): Kara Bruney
Date of Publication: Jan 01, 2017

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

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