Americans for the Arts

Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.

The Future of Penrith/Penrith of the Future came out of the C3West initiative (community, commerce, contemporary art), and demonstrates how partnerships between artists, city councils, urban planners, architects, and businesses have resulted in positive social outcomes where communities reimagine urban life, establish relationships to place, and experience what art can be and do outside the museum. The C3West model challenges the orthodoxies of community art by bringing in civic and business partners, tapping into sources of money that would not normally be available to artists.

In informed discussions about the role of the artist when communities undergo change, words like privilege, displacement, and tools of gentrification often come up. The point is not that the blame for the detrimental effects of gentrification lies in the artist—of course there are much larger forces at play. Rather, the arts are being used as a tool on the path to displacement. If national trends are any indication, the artists who encroach as community outsiders in fact have a stake similar to longtime residents in the process of gentrification. Across the country, the artists initially involved in neighborhood “transformations” are themselves pushed out as rents rise. Artists and arts organizations have an opportunity to recognize their place in the system, and to take responsibility in it.

Even within our own sector, artists are expected to forgo compensation for the greater good—building a system of support for social service agencies and nonprofits that excludes the arts, and specifically individual artists. We all know that artists, not organizations, make art—yet why is it so often like pulling teeth to solidify artist fees? And why are there so few funding opportunities for individual artists?

For the past seven years, we have been developing super-hybrid work that pushes us to seek new ways to define quality, integrity, and success. After many years of development and touring, we wanted to understand and be able to talk about this work among ourselves and with others who are working similarly. Throughout the project, we tried developing surveys ourselves and with support from other people in the field. We got some useful feedback but most of it didn’t get to the heart of both the social justice and artistic goals of the work. Aesthetic Perspectives helped us do that.

I am a Colorado native and a third-generation artist. I work in illustration, photography, jewelry, lapidary, painting, printmaking, sculpture, assemblage, and installation art. I’m also the founder of ReArranging Denver, a ten-year-old zero use self-sustaining project that has engaged over 50,000 people, connecting communities to their local business and neighboring cities through creative reuse workshops, installations, and events. I also travel to universities, libraries, art coalitions, and low income and private schools, giving living artist lectures. I always had the impression that most artists died before seeing success, so I decided to start seeing myself as a living artist sharing my secrets of success. As the Americans for the Arts staff learned more about my work, they asked me to share my story with them, with you, and with those about to join forces in Colorado at Convention.