Americans for the Arts

Priscilla Hopkins-Smith is the Programs and Communications manager for Arts Ed NJ (previously the New Jersey Arts Education Partnership), the unifying organization and central resource for arts education information, policy, and advocacy in New Jersey. Hopkins-Smith is also the Director of the NJ Governor’s Awards in Arts Education, which is the highest honor that can be received in arts education in New Jersey. With over 15 years of experience in nonprofit communications and administration, Hopkins-Smith’s expertise lies in social media, events, outreach, and community engagement. As programs and communications manager, she works to propel arts education initiatives forward through the #ArtsEdNow campaign, strategic plans, programming, and collaboration.

Read on for takeaways from the November Arts Marketing Coffee Chat “Champions of Change Makers: Follow Your Leader,” where senior marketing leaders explored how to reaffirm purpose and passion for their work as leaders of change-making in the arts.

As Program Manager, Ariani Huguenin provides support for Cathedral Arts Project’s (CAP) direct service programs by ensuring Northeast Florida’s teaching artists and students receive the resources and support they need. Since joining CAP in 2017, Huguenin’s portfolio of work has included volunteer engagement, family communication, logistics coordination, and teaching artist support. “Arts education starts with technical skills and leads to life skills that empower students to know their worth and think creatively to problem-solve. At CAP, we have been able to track ‘Why The Arts’ matter through student attendance, behavior, and grade improvement. Quantifiable measures are wonderful, but the greatest impact of arts education is seen in the students that wanted to give up, but persevered and learned something new.”

Elizabeth Reitz Mullenix is the Dean of the College of Creative Arts and a professor of theater at Miami University in Ohio, where she teaches courses in world stages and American theater. As a theater historian, Mullenix writes about Antebellum culture/theater, cross-dressing, the American Civil War, first wave feminism, and gender/feminist theory. “I think theater has always been a great way to promote social change because it has the power to educate, raise consciousness, and emotionally impact audiences. The intimacy created by live theater affects people—audiences experience stories shared in real time by real people, stories about oppression and prejudice and how the world needs to change. Good theater can make people care and make them think.”

Over the last couple of years especially, the major national arts service and membership organizations have given greater attention to engaging diverse communities more effectively. Building meaningful dynamic and collaborative relationships with community-based partners informs programming and audience building work. Working effectively with organizations serving diverse communities has become an ever-higher priority for state, regional, and local arts agencies throughout the country. Addressing cultural equity in tangible and effective ways is critically important for all of us, including how arts organizations recruit staff and identify board candidates. With a heightened awareness in our society about these issues during this time of major social and political change, the work of organizations like the Association of Tribal Archives, Libraries, and Museums (ATALM) takes on even greater significance. Becoming more familiar with the work of ATALM (and likewise with similar organizations serving diverse organizations) gives professionals working in local arts agencies both a better understanding of key issues, as well as connections to colleagues in the Native cultural field, to help them address these crucial matters. 

In the recent Arts Marketing Coffee Chat entitled “Research & Data: What Do You Need?” I shared the process for how arts organizations can address a specific a business problem by identifying data that an organization has or needs, which can provide insights into developing an effective solution.