The purpose of the Tahoe Regional Arts and Cultural Heritage Planning Project was to:

This book examines how associations can implement membership retention as a critical strategic process - what we refer to as strategic retention. Because of this perspective, none of the chapters covers how-to-details, such as the components of a renewal mailing. Rather, each chapter looks at a particular principle or approach that you can take to ensure you're integrating membership retention into other strategic processes. For instance, the book highlights the rapidly changing business and communications environment and its effect on association members, how to determine what your members

This annual survey of a representative group of nonprofit theatres was known as the TCG fiscal survey in 1974, 1975, 1976; the TCG survey in 1977, 1978, 1979, 1980; and as Theatre facts since 1981. Theatre Facts also appears as a supplement to American Theatre magazine, usually in the April issue. [This edition published in April 1994]. Statistics and analysis are provided for the year as well as comparisons to previous years.

What has happened to the audience for live theatre? Everything Arthur Cantor wrote in 1964 is still true in 1994; the theatre has lost a great many serious theatregoers. Not just in New York City but across America. Not just in the commercial theatre, but in the not-for-profit theatre, too.

A common misconception among many citizens is that Europeans are more ardent patrons of cultural institutions than are Americans. To explore this hypothesis, I collected data to compare the cultural audiences of Baltimore, an American city, and Hamburg, a German city, two metropolitan areas roughly equivalent in size and industry base. I analyzed the data to examine how the different sociodemographic characteristics of the populations, differing cultural opportunities, and differing government policies for the arts are reflected in the sizes and structures of the arts audience.

Most studies on assessment and participation in art neglect the process of art experience and judgment in favor of sociological categorization. Education is taken for artistic competence, values and human needs are reduced to interests. A valid conceptualization and a sophisticated theory of human behavior is needed to cope scientifically with the problem of art participation. In this contribution I will argue that social scientists have to turn to an integrated analysis of art participation in which the art experience is a key concept and in which artistic quality replaces social

The 1992 Survey on Public Participation in the Arts (SPPA) indicates different rates of Broadcast and Recorded Media use by various demographic groups. Studying gender, race, age and education variables allows us to distinguish specific differences in arts participation through broadcast and recorded media. Additionally, examining audience use of TV, radio and recordings provides even clearer understanding of chosen media forms. As is the case for audience participation at live arts events, education remains the strongest demographic variable characterizing participation in arts activities.

The 1992 Survey on Public Participation in the Arts (SPPA) indicates that arts participation rates vary for different demographic groups. Examining four demographic variables (gender, race, age and education) allows us to identify significant differences in arts participation. The 1992 SPPA clearly finds education the strongest demographic characteristic impacting participation in all the arts activities examined.

The organizers of an exhibition like Rembrandt: The Master and His Workshop that came to Amsterdam in the spring of 1992 (after appearing in Berlin, and on its way to London) had no clear idea of the kind of public it would attract. One thing they did know was that it would have to be a very different ilk than the Van Gogh exhibition plus Van Gogh village a year earlier at Amsterdam's Museum Square. Despite its grand success, with 900,000 tickets sold in four months, that spectacle had been the epitome of postmodern enterpreneuring. Any number of critics had branded the hot dog and cotton

Now that the National Cultural Alliance has launched the public service campaign, and now that the NCA board has committed to the second National Arts and Humanities Month, it is a good time to reflect upon NCA's communications achievements and to recommend ways to ensure even greater success in the future.