At the time this survey project was undertaken, the Tacoma-Pierce County area had neither the comprehensive arts programs nor ongoing specific arts programs for special populations. The net result was that uncoordinated and sporadic programming efforts were and still are happening in the attempt to expand arts to non-traditional audiences. This attempt has been hindered by a lack of information on the special needs of the audiences and on the activities that most interested these Special Populations. In the interest of providing a means for responsible and comprehensive arts programming to

Survey conducted by the Association of College, Unversity and Community Arts Administrators of its constituent membership in cooperation with the University of Wisconsin Graduate School of Business and the University of Wisconsin.

Among arts councils and planning agencies there is an increasing awareness of the need for policy relevant data of the sort available from surveys of arts audiences and more general populations of interest. This paper will review data collected as part of recent policy oriented research conducted by the Center for Metropolitan Planning and Research of The Johns Hopkins University. A basic data base on the current audience for the arts will be reviewed with examples given of the impact of particular policy considerations on additional data requirements and overall research design. (p. 27)

I believe it is appropriate to discuss in a more general way the criteria which might be applied in evaluating research projects on the artistic and cultural consumer. My intention is to highlight issues central to the development of a rudimentary model of the research development process which can serve as a guide for both designing and evaluating future research projects.

In relation to the growing study of arts audiences, our report has two aims. First, we have gathered research on the composition, attitudes and preferences of arts audiences and have put together a description of important features of the American arts public. In doing so, we drew upon reports, questionnaires, and other materials from more than 250 research projects.

The author examines support for art museums and concludes: ...the evidence collected here suggests that the basic support for art museums is not closely linked to the concentration of income among a small part of the community. The idea seems to be much more clearly related to the size of per capita income regardless of the pattern of inter-family income distribution. (p. 73)

The purpose of our research was twofold: to summarize information on the composition of the American public for museums and the live performing arts, and to assess the technical quality and the utility of studies of arts audiences. Information was gathered from three major sources. F

There is a growing need for scientific methods of assessing demand for cultural and artistic leisure time activities. This paper presents concepts and methods currently being developed and tested as part of a study of urban recreation demand. The study includes artistic and cultural activities as part of a much broader spectrum of leisure time pursuits. Our approach to demand assessment is based on an explanation of the individual choice process underlying recreational behavior, rather than on observation of aggregate patterns of behavior. Our approach hinges on six basic concepts which

This paper represents an attempt to test the implications of a household production model for performing art attendance. Specifically, we sought to determine if education contributes to more frequent arts attendance by increasing productivity in the consumption of arts activities. . . Our analysis provides some evidence that education does apparently affect relative prices of commodities in the household production function. (p. 25) The authors discuss the policy implications of their findings.

This report represents the results of a year-long survey of attendance at The American Museum of Natural History. The survey represents one of the most extensive studies ever undertaken of the attendance at a single cultural institution. It was undertaken by the Museum to enable it to better understand who are its visitors and what are their motivations, actions and reactions in regard to their visit, so that it can better plan programs and policies to meet its public's needs and desires. The survey was conducted during a 52-week period from mid-July 1974 to mid-July 1975.