Inverting the Pyramid
![Gerald Yoshitomi](https://blog.artsusa.org/artsblog/wp-content/uploads/2014/10/Yoshitomi_Jerry.jpg)
Gerald Yoshitomi
Gerald Yoshitomi
Elaine Maslamani
For email marketing success in 2019, you need to do two things: Be real and be really great. Here’s how to bring some humanity back to the inbox.
Read MoreAs we close the book on 2018 and open a new edition for 2019, the world of arts marketing and marketing in general continues its furious pace. What trends we should be keeping an eye on for the coming year?
Read MoreThe words “new play” or, even more so, “new musical” tend to strike excitement in the hearts of artistic directors, terror in the hearts of managing directors, buzzworthy glee in the hearts of funders, and, unfortunately, hesitancy in the hearts of audiences.
Read MoreContent presented by PatronManager.
In economic news, we sometimes hear that the arts aren’t doing so well. So, how can your arts organization defy this trend and become a sustainable entity for years to come? I have three letters for you: CRM.
Read MoreAs I was preparing for my presentation at the upcoming National Arts Marketing Project Conference, I interviewed a number of bloggers, digital media experts, marketers, and influencers to get their take on the highs and lows of using social influencers to promote your products and experiences.
Read MoreSocial media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage, successfully using social media to make their organizations more relatable, promote upcoming shows or exhibits, and gain memberships with special announcements and behind-the-scenes content.
Read MoreMy recent foray into professional arts marketing shows me that there’s much we can learn from each other on ways to link historically overlooked and disenfranchised communities with the mainstream theater communities who want to invite them in.
Read MoreArts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. The ultimate goal is to provide opportunities rooted in a place of purpose, guided by your mission, that have the ability to reach a largest possible range of individuals.
Read MoreAn honest, unreserved commitment to community collaboration brings healing and positive growth. If your arts organization feels like their outreach and engagement is not as successful as they had hoped, remember these four key approaches to bring you back to the root of meaningful arts programming.
Read MoreTo communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience research is one of the most important tools we have to understand who our audiences are and what they want.
Read MoreComprehensive marketing planning will help you know your consumers better, which will help you maintain deeper connections and relationships with them. The process, while rigorous, provides the best way forward to understanding all the issues surrounding marketing efforts.
Read MoreIf you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming regulars—say, all it took was greeting them by name—wouldn’t you do that?
Read MoreTry taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? Such practical thoughts, and others like them, run through the minds of people who are interested in participating in the arts—but haven’t yet committed.
Read MoreEvery new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But since the trip changes every year, there are still plenty of adventures (and challenges) to be had.
Read MoreThe individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences. Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.
Read More