In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars. Our presenter Jen Taylor will cover media and advertising options (paid and grassroots media) and how the layering of various media can best deliver your message and win audiences.

Presented by: Jen Taylor, aka Entertainment

Technology advances so quickly that arts professionals are presented with seemingly useful marketing tools every month or few weeks. Which tools will work best or having staying power? How can you be strategic in experimenting? From QR codes to location-based check-in services to mobile applications and more, this webinar will examine recent arts marketing trends to reveal ways arts professionals can use these tools strategically.

We know that prices have an important influence on who buys tickets, and how often. But how can we make sure that our prices attract new audiences and keep them coming back? We'll look at the effect of introductory discounts, differentiated pricing, dynamic pricing and more to understand how to work toward pricing that works to our short- and long-term benefit.

Presenters: Kara Larson, Founder & Principal
Arts Knowledge, LLC

Trudel | MacPherson's How Strong is Your Social Net? national survey of digital and social media usage by arts organizations, the first study of its kind, is revealing surprising trends. "The panic is over," arts specialists Mary Trudel and Rory MacPherson say, but many challenges remain in the evolving landscape of technology and communications policy in a down economy. The survey data has revealed not only a national picture of what arts organizations are doing online, but also perceptions of effectiveness.

When we look at interactions with e-mail or social media the most popular content consumed is video.  In this webinar you'll hear from two different video marketing experts.  Caleb Custer, provides the perspective of working "in-house" within arts organizations as a content creator. Michael Miceli, shares the perspective of an "out-sourced" video service that caters to arts organizations.  Learn the critical variables to consider when integrating video into your marketing and fundraising campaigns from these complimentary viewpoints.

For communities to sustain their cultural vibrancy, they cannot afford to ignore any portion of the resources available within the community.  Too often, people with disabilities-especially people who are blind or have low vision-are not welcome in a community's cultural institutions simply because programs are not accessible in a meaningful way.  Thus, these audiences are unrealized; moreover, people with physical disabilities are left culturally disadvantaged.

With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how will artists and arts organizations prepare for and adapt to the rise of the mobile Internet?

How can arts organizations better understand and communicate the true value of their programs? This 60-minute briefing will cover new approaches to impact assessment under development in the U.S., U.K. and Australia.

Attention Artists! Take control of your own marketing by learning what it can and can't do for your careers. Discover the basics of marketing strategy based on those objectives and how to make it real. Presenter Deborah Obalil will address the difficult balance of making art while running a thriving small business.

Ethnic diversity and use of technology are two of the fastest growing influences in our society, yet very little is said about the intersection of the two of them. This webinar will address the latest studies on Latino consumers as heavy users of new media. Find out how this cultural group is using technology, the reasons behind its use, and its implications for the arts and culture sector. 

The National Arts Marketing Project Conference has designed a brand new pre-conference that gathers 10 Marketing Masters to share breakthrough ideas in audience engagement and reveal the challenges they still face.

This webinar will explore the new and ever-developing field of mobile marketing.  It will cover the ways Artsopolis itself has experimented with targeting the mobile market, as well as highlight the experiences of local arts groups. From creating buzz around an event to increasing ticket sales, to patrons generating content during an arts experience, the presenter will demonstrate that there is a segment of people willing to "do your work for you" if you can just reach them.