Americans for the Arts

On January 1, the 2018 Tax Cuts & Jobs Act went into effect, a substantial change to the U.S. tax code which has the potential to negatively impact arts and culture nonprofit organizations in a variety of ways. One of the most significant impacts will come in changes related to the thresholds and amounts associated with the charitable tax deduction. This 100-year-old provision was designed to stimulate giving to charities and other organizations serving the public good by providing an opportunity to claim a deduction as a reduction in an individual’s tax burden. While the repercussions of the federal tax code changes are still emerging, and corresponding shifts in state-by-state tax policy may impact your situation, the notes that follow are an introductory primer. If you have questions about state-level implications, we recommend you reach out to your state comptroller or state association of nonprofits.

In advocacy, there’s enormous value in the large numbers of voices coming together, unified around an issue. Arts Advocacy Day brings together more than 500 individuals who are passionate about the policies that support artists and audiences in their communities. Those who visit Washington, DC each spring roam the halls of Congress, meet with Congressional members or their staff, and follow up with thank you letters and stories. We bombard lawmakers with a lot of information, facts, and anecdotes, bringing a wave of enthusiasm for pro-arts policy-making. But what happens throughout the rest of the year in DC?

Although years may really just be a number, in its 31 years, Arts Advocacy Day has seen six different U.S. presidents spanning both political parties. It’s witnessed sixteen different congressional sessions and eight different Speakers of the U.S. House. Through it all, every year, attendees hear that “the arts are bipARTtisan.” Because, no matter who’s in office, arts advocacy matters. Funding decisions are made every year. Who’s deciding this year may not be deciding next year. Who’s to remember what happened before? Who’s to know why it matters? Who’s to learn from each other? The answer is us. All of us. All of us together.

Americans for the Arts joined 17 national, state, and local arts service organizations urging reversal of a ruling that permitted Architect of the Capitol Stephen Ayers to remove a painting by St. Louis high school student David Pulphus from a Congressional Art Competition exhibit at the U.S. Capitol. His allegorical post-Ferguson painting depicts a civil rights demonstration and includes two police officers with boar heads; one is pointing his gun at a protester with the head of wolf. The painting was removed under pressure from a small group of Congressmen, with the contention that the exhibition was “government speech” which the government could censor at will. 

Arts education means so much to so many people, it seems counterintuitive that its continuation in school communities and beyond is constantly under threat. I know that I would not be the person I am today, a successful and happy museum professional employed by the Smithsonian Institution, had I not had the opportunities in my youth to explore the vast world of visual art provided by my schools and local youth orgs. For the future of all our children, we must defend arts education every opportunity we get. With that in mind, I was extra delighted for the opportunity to get to know my colleague’s spirited and quite profound daughter better through this interview.

I had the honor of creating the Kennedy Center Youth Council (KCYC) in Spring 2016 with a specific mission of investigating how the Kennedy Center can positively impact and be positively impacted by youth. The KCYC founding was inspired by the Kennedy Center’s yearlong celebration of the centennial of John F. Kennedy’s birth, which included the exploration of citizen artistry, defined as using the arts for positive social impact. One of our most extraordinary KCYC members, an embodiment of the citizen artist ideology, is Grace Dolan-Sandrino. Grace, a 16-year old senior at Duke Ellington School of the Arts, has accomplished more than seasoned professionals twice her age.

When recently asked how best to advocate for the arts in the current environment, U.S. Senator Tom Udall (NM)—co-chair of the Senate Cultural Caucus and chief sponsor of the CREATE Act—was unequivocal: “Start by telling every one of your Senators about the economic benefits of the arts.” This familiar refrain is one we have heard for decades from city council chambers to governor mansions to the halls of Congress—and it works. Arts & Economic Prosperity 5 does just that. It changes the conversation about the arts from that of a “charity” to one about an “industry” that provides both cultural and economic benefits to the community.

After years of playoff failures, Sam Hinkie, the Philadelphia 76ers general manager, decided to stop focusing on winning now. In fact, sometimes he made an active choice to start losing. Why? The worst teams in the NBA get the highest probability of top draft picks, and he was going to build a dream team, one player at a time. Hinkie and the 76ers were playing the long game.

Arts organizations can have a similar problem. Some organizations in our sector struggle to make balanced budgets, and while we’re producing thought-provoking, life-changing art for our communities, our financial situation can be squarely mediocre. So I, too, am playing the long game. Fortunately, it doesn’t involve losing at all.

While a presidential election season is the most intense time of political engagement for most citizens, advocates who dedicate themselves to a particular issue or set of issues know that there is seldom a defined starting or stopping point to our work. This is especially true for the arts, which encompass a wide range of policies in addition to federal funding (for example, improving the visa process for foreign guest artists to perform in the U.S., or protecting the ability of musicians to travel across international borders with instruments that contain protected species material). Happily, speaking up for the arts and our many policy concerns is easier to manage thanks to the work of coalitions such as the ad hoc Cultural Advocacy Group, which my organization—the League of American Orchestras—has been a part of for decades.

When the arts are used to connect the work being done on the edge of science, government, and technology, this is how change begins. This is the sense that the first South by South Lawn (SXSL) inspired in many of those who attended. 

From exhilarating live performances to extensive corporate art collections to engaging community outreach programs, businesses all around the United States enrich the lives of their employees and people in their communities by partnering with the arts. But each year, ten companies go above and beyond—the BCA 10: Best Businesses Partnering with the Arts in America. 

My wife was a corporate litigator at a major firm and she’s got some fun stories from that experience. Her direct supervisor, an esteemed senior partner, regularly advised her to “guard the backside” in litigation they brought on behalf of clients. 

For anyone unfamiliar with the game of basketball, guarding the backside refers to a situation where Team A is dribbling the ball down the court near to one sideline in an effort to reach the basket and score on Team B. Team B may be entirely focused on where the ball is coming from but Team A may suddenly pass the ball to the other sideline and then attack the backside, or weak side, of the defense. This experienced litigator recognized that part of competently preparing for litigation was: don’t forget to guard the backside.

As a nation, we all agree that it is beneficial for every child to receive a comprehensive education, inclusive of the arts. How to operationalize this has been more elusive and challenging. Collective Impact, as shared in the Stanford Social Innovation Review article written by John Kania and Mark Kramer, outlines the conditions for broad, systemic change in social issues, and has been successfully implemented in a variety of communities across the country, including initiatives to support arts education.   

As a high school student, the guideline I was given to write this blog post, “operationalizing access and equity in arts education,” sounds inaccessible within itself. I won’t lie, I had to look up what equity means (it means fairness). In my life, access to arts education is something I rarely think of as an idea; it’s something I’m accustomed to. I’ve had it for so long that I often forget that I fought for it.

What do you get when you place an artist in municipal government to work closely with employees, elected officials, and local artists on urgent issues like racism, immigration, gentrification, and more? The incredible work of Marty Pottenger who, for over 25 years,  has been utilizing art as tool for connection, exploration, and understanding—breaking barriers and fostering transformative dialogue around the country and specifically in the city of Portland, ME.

This month, continuing our Artists & Communities series, Marty is in conversation with Art in Praxis Director Jess Solomon, who is uses arts & culture, storytelling, and co-creation to help organizations and communities build their capacity in more intentional, strategic, and creative ways.

It's the season of thanksgiving, and we have so much to be thankful for in a world that may, at times, seem less than hospitable.

This week, we celebrated Giving Tuesday – a reminder that while the Black Friday, Small Business Saturday, and Cyber Monday retail efforts are all important to the economy, the nonprofit world deserves equal consideration in terms of financial support for the good these organizations do in our communities.

Where would we be as a nation without our arts education nonprofit organizations?  Where would we be without art and music and dance and drama and poetry and theatre?

Evaluating the social and aesthetic efficacy of arts and social justice work requires disrupting mainstream evaluation practices that distort—or even undermine—the connections among art, culture, and social justice. We have the opportunity to embed creative, culturally relevant human-centered design into the way we evaluate our arts and social justice work. Our values and practices in our communities can be reflected in the way we evaluate our work.

How does the Reauthorization of ESEA connect to the 2014 National Core Arts Standards?

The Senate “Every Child Achieves Act” version of ESEA contains language which is supportive of the intent and the content of the National Core Arts Standards.

1. The Senate bill includes a listing of core academic subjects which funding in the bill can support, including Title I, the largest allocation of education funding at the federal level. The arts and music are listed as core academic subjects in the Senate version of the bill, allowing federal funds to support learning in all the arts (see page 549).

2. The Senate bill includes language which is supportive of states creating rigorous academic content standards in all (core) academic subjects, including the arts and music. The National Core Arts Standards were written with that intent in mind – that states would utilize the new national, voluntary arts education standards to create standards of their own.

It's almost Labor Day and in my family, growing up, that meant vacation. It was always the time for travel and discovering new places, which of course is now an activity we call tourism. It is still the time I choose for getting away and as I write this, I am on my way to Morocco. I'm looking forward to many new arts, music, culture, craft, architecture and people discoveries.

The Private Sector Network of Americans for the Arts, which includes organizations like Arts & Business Councils and Business Committees for the Arts, works to promote the message that business sector support for the arts is integral to the success and longevity of the arts. This support is also essential in building communities in which the business sector can thrive. This post is one of two that highlights five such organizations that are celebrating monumental anniversaries in 2015 and have spent decades building these vital arts and business partnerships.

I can now affirmatively say that I have been at Americans for the Arts for over a year! Woohoo! …And what a year it has been.

Each month the Arts Education Advisory Council of Americans for the Arts has a monthly call. In December, we sat on the call reflecting on the previous year and what we had all accomplished personally, collectively, and throughout the field. In my role as the Arts Education Program Coordinator, I am privileged to see a lot of things that happen on a national scale across the country, and the council often provides insight into the impacts of these trends or brings my attention to something that is up-and-coming before it has actually made a splash.

Patrick O’Herron interviewing Dr. Ralph W. Shrader, Chairman & Chief Executive Officer of Booz Allen Hamilton.

1. Booz Allen Hamilton was a 2011 BCA 10: Best Businesses Partnering with the Arts in America honoree. Why does the company choose to support the arts?

The arts inspire, provoke thought, spur creativity, and connect us in a shared experience. These are also the essential qualities of an enduring, successful business–therefore, both as an institution and as individual employees, we find a natural affinity for the arts at Booz Allen. Corporate support helps make exhibitions and performances possible, and we find this to be a good way to give back to the communities in which we work and live.

2. How has the company’s support of the arts advanced business objectives?

Externally, there is a positive brand affinity and visibility that comes from association with respected museums and arts organizations, as well as favorable recognition in the community for helping to make possible quality exhibitions and performances.

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”

This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:

“Keep it to one page, please,” was his request. “I can get anyone to read one page.”

With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”

Patrick O'Herron

At the pARTnership Movement, we think it’s fantastic that you are considering the benefits of an arts and business partnership, and that you're sharing the values we have ignited through the 8 reasons businesses partner with the arts. But we understand that the road is long and winding, and there are pitfalls along the way. That’s why we have composed this list of the 5 things you might not be doing when considering such a partnership, and examples of how to best start.

1. Are you even asking?

According to the BCA National Survey of Business Support for the Arts, of the 600-plus small, midsize and large businesses surveyed, 66% of businesses that don’t give to the arts stated that they were not even asked to contribute to the arts—that is two-thirds! It is our responsibility to deliver the message to businesses that the arts can help build their competitive advantage, so write those letters, set up those meetings, attend chamber of commerce meetings and make those connections—start building relationships now.

2. Are you considering small and midsize businesses?

Your first instinct as an arts organization may be to run to the nearest bank or local industry giant to seek support for your programming, but according to the BCA Survey, small and midsize businesses contribute 82% of the total contributions to the arts. Exemplary examples of small and midsize business partnerships include Caramel Boutique, a DC-based clothing store that is redefining the U Street corridor as an arts destination by hosting free art shows for local artists on a monthly basis, and the Pfister Hotel in Milwaukee, which turns its guests’ stay into a work of art through its Artist-in-Residence program. Download our tool-kit, “Creating pARTnerships with Small and Midsize Businesses,” as a useful resource.

Erin Gough

It has been an exciting few weeks for arts and arts education professionals and advocates in the nation’s capital.

After a week of activities hosted by the Arts Education Partnership, Kennedy Center Alliance for Arts Education Network, Emerging Arts Leaders at American University and Americans for the Arts’ State Arts Action Network, training for Arts Advocacy Day began on April 8 and we were off to the races to meet with our congressmen and women all day on April 9.

Quite honestly, by the time I headed home, I expected to be totally wiped out—overloaded with information and overwhelmed by the situation at hand. Instead, it felt like the more time I was able to spend with such passionate people, the more energized and inspired I became.

People do not work with students, schools, community organizations, or become advocates because they are passive. They do it because they see a need to ensure arts opportunities for all of America’s students, but they know that the annual Arts Advocacy Day activities are only a small part of the work that needs to be done.

Coming down to Washington to learn about and discuss federal issues is a change of pace for me, and for most of us who work at the state and local levels.

It is absolutely important to learn about, and try to influence, federal education issues that impact the arts such as the reauthorization status of the Elementary and Secondary Education Act (Delayed. Again. Still.), Race to the Top requirements (which require teacher effectiveness evaluations for all subjects, including the arts), and No Child Left Behind waivers (which allow for more flexibility at the state level to pursue changes in graduation requirements and assessments).

Steven Dawson

Once again, the Emerging Arts Leaders Symposium (EALS) at American University has proven to be a smashing success. The EALS is in its sixth year of existence. The event is an annual meeting of students and young professionals who work in the arts that is held at American University. As national partners with Americans for the Arts, EALS is the official kick off for Arts Advocacy Day, and is held the day before.

It is an opportunity to engage in quality discussion about issues, unique or universal, that affect arts organizations with students, peers, and experienced leaders in the field. Past keynote speakers have included Rachel Goslins, Ben Cameron, Bob Lynch, and Adrian Ellis. All symposium activities and planning is organized and executed by a selected committee of American University Arts Management students.

The framework of EALS 2013 was “Looking to the Horizon.” Each speaker and panel discussed the new and innovative strategies and ideas coming down the road in each of the topics addressed that day. These topics included international arts management, marketing, audience engagement, career advancement, innovative organization models, and fundraising.

As the Executive Chair, I am elated to report that EALS 2013 was by far the largest and most successful Symposium ever. Counting the speakers, attendees, staff, and volunteers, 225 people walked through the doors on Sunday, April 7. That proved to be well over double last year’s number, a record growth for the Symposium.

Chase Maggiano

There are a few things I have come to believe are true: Justin Bieber’s monkey is more famous than I will ever be; there are more self-proclaimed artists in the world than at any time in history; and the arts are the next big export—both here in Washington, D.C., and abroad.

All three of these truths lead to a problem we have in our cultural communities. We need more space.

With YouTube, an iPad, and Kickstarter, anyone can create and distribute art while sitting in front of the computer in their underwear (no…not THAT kind of art). Some artists can even launch careers from the keyboard. But it is not enough to think of art as an activity performed in isolation, behind the curtain of technology.

I have learned that many people in my community feel the same way. Sure, it’s easy to rehearse and perform a play in your living room, read chamber music in a basement, and labor over paintings in the garage for hours—but if no one sees your art, does it have any real impact?

While finding performance space is often the key stumbling block, locating adequate rehearsal (or studio) space is an equally important challenge. Without an appropriate place to cultivate art, there is no true quality control of the product. Don’t believe me? Ask a dancer.

Sunny Widmann

I moved to Washington D.C. four years ago, after living in a village of 600, and I absolutely love where I live. I enjoy trying new restaurants, seeing world premiere plays, watching drummers and acro-yogis perform in my favorite public park and the proximity of it all.

Although I cannot deny the benefits of living near national cultural centers such as the Smithsonian museums, I find that most of my moments of bliss have come from time spent away from the national mall, in the city’s smaller pockets of cultural activity. Therefore, I argue that moving resources and attention from the center to other parts of the city would bring D.C. to the next level.

During a panel discussion I moderated at the Corcoran last year, I heard from D.C. arts champions on the challenges of working in a city where a small but thriving local arts scene is often overshadowed by the national centers. For those of us on the consumer side, there is also a downside when the emphasis is placed on “tourist D.C.” rather than “local D.C.”.

The prevailing value proposition in our field today centers around creative placemaking. If you buy into this concept (as the National Endowment for the Arts does), you believe that arts-related activity helps neighborhoods flourish, spurs economic activity, and broadly benefits the entire community.

Though I am skeptical of the metrics used in some of these studies, I have observed that when a cultural center such as a small music venue opens in my neighborhood, cafes, restaurants, and even other arts organizations pop up around it, drawing more visitors to the area. This influx of money and people is consistent with the vibrancy indicators used by ArtPlace. 

Raynel Frazier

It used to be that the success of arts marketers was dependent on how well they could predict the future and then pray for success. But those days are over.

Today, arts marketers can rely on data analysis and market research to make well-thought-out strategic decisions.

I, for one, am glad that marketers no longer have to rely on future telling because marketing is an essential part of the arts experience. As a jazz trombonist, I had to learn how to market myself to land gigs and then market my gigs so that people would come to them. Arts organizations have to do the same. But they must market their organization as well as individual performances.

Several years ago Brooklyn Academy of Music (BAM) ran an institutional marketing campaign with the theme “BAM and then it hits you.” The message they conveyed was that the experience at BAM lingered long after you left. This campaign excited people about BAM as an entire organization, as opposed to a singular performance.

There are countless other examples of successful marketing campaigns in the arts. As emerging arts leaders I think it is essential we pay attention to trends in marketing. What are the latest trends in arts marketing? How do arts marketers use data analysis and market research to make strategic decisions? What type of programming is becoming most difficult to market? There is an endless amount of questions we can ask.