Since the beginning of military conflict, music has played an essential role. Humans have been using their voices and creating instruments to produce sound for at least 10,000 years. It was inevitable that our need to create organized sound would extend to war. Before the advent of electronic communication, drums, fifes, and bugles were used to give commands in training and in battle. Along with this functional use of music, traditional songs were carried into the military for comfort and camaraderie. Shared song was a distractor on long marches, a way to bind Soldiers from different backgrounds, and a source of motivation to fight the enemy. Those shared musical experiences provide context and meaning that is vital to psychological and emotional recovery after war, and helps Veterans stay connected to each other and their service. This bonding force helps them tell their story to the public at large so the public truly understands the sacrifices they made, which can help to bring us all together as a nation.

Through Akron Community Foundation’s “On the Table” conversation hosted at Western Reserve Hospital, we determined a need to address the lack of diverse artists and accessible art in the community. The arts proved to be a powerful way to forge meaningful connections by transcending barriers of class, race, gender, background, and so forth. The project brought people together in new ways that benefited the community by sharing the stories of historically marginalized voices. Moreover, displaying art in businesses served as an accessible entry point for those who might not feel welcomed or comfortable in traditional art spaces. This project also served as an economic driver by opening the local businesses to new markets and reinvigorating downtown Akron. By creating a map and social media hashtag, community members were exposed to new businesses on their journeys to view the artwork. At the end of the year, some of the businesses even created their own partnerships with artists and arts organizations to display work.

Since being elected to the Vermont House of Representatives last fall, my perspective has dramatically changed as to how best advocate for the arts and, in fact, how siloed arts organizations and their funders are. My legislative work focuses on economic development, tourism, heath, education, affordable housing, environment, and agriculture, as well as vulnerable populations: veterans, prisoners, the homeless, those suffering from substance use disorders, and survivors of physical and sexual abuse. Art is barely present in these conversations, but is so needed.

Recently I had the pleasure of being invited to Akron, Ohio to participate in meetings with local leaders and present a half-day professional development training on the basics of the pARTnership Movement, a program of Americans for the Arts which demonstrates that by partnering with the arts, businesses can gain a competitive edge. The pARTnership Movement offers language, resources, and case studies to help arts leaders “speak business.” It illustrates to the business community why they should be active partners with the arts, and how they can support the arts in myriad ways in addition to cash resources. As well as providing online resources and tools, the pARTnership Movement serves as a professional development opportunity for local communities to bring Americans for the Arts to you to train nonprofits and meet with business and community leaders.

October is National Arts & Humanities Month, a time to celebrate and champion the arts locally and nationally. The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts bring us joy, help us express our values, and build bridges between cultures. The arts are also a fundamental component of a healthy community—strengthening them socially, educationally, and economically—benefits that persist even in difficult social and economic times. The effective arts advocate needs a full quiver of case-making arrows to articulate the value of the arts in as many ways as possible—from the passionately inherent to the functionally pragmatic. To help fill your quiver, I offer an updated Top 10 Reasons to Support the Arts.

My grandfather, David Rockefeller Sr., founded the Business Committee for the Arts in 1967 with a mission: to inspire business leaders to support the arts in the workplace, in education, and in the community. He believed that when businesses partner with the arts, it facilitates a mutually beneficial and inspiring collaboration. Today I carry on the philanthropic traditions and values exemplified by my grandparents by recognizing a responsibility to be an active and engaged participant in the community, both at home and globally. I am honored to be presenting Gensler and Access Gallery with the David Rockefeller pARTnership Award at the 2019 Arts and Business Partnership Awards on October 3. 

I am both a businessperson and an artist, which helps expand my perspective and set my business apart. The challenge, on the business side, is that because profit motive is the driving force, the most creative work often doesn't receive the recognition or appreciation it deserves from businesses. The tendency for most businesses is to stick to a proven, profit-driven formula. I'm not saying that profit-driven formulas are wrong, but we should also be allowing room for creativity, innovation and growth—not just in the arts, but in every aspect of business. Businesses should want to hire creative people, people who can create solutions without predefined answers. We need businesses to understand that the arts can and will help them achieve their objectives—even if those objectives are not always related to the arts. We need to frame the arts in a way that businesses can find value in them as well. Having this business background helps me be a better advocate for the arts.

Arts education certainly doesn’t have to (and really shouldn’t) end after high school. At least that’s our belief at COCAbiz, the arts-based business training division of COCA-Center of Creative Arts in St. Louis. COCAbiz provides immersive arts-based training, programming, and consulting for business professionals. We are constantly exploring how to unlock creative energy and build skills to meet today’s business challenges by providing leaders with new tools, techniques, and perspectives from the arts. COCA’s Executive Director, Kelly Pollock, wrote about COCAbiz for Americans for the Arts back in 2011, suggesting “businesses might be more innovative and achieve greater success when they give their employees all of the tools that the arts and the creative process have to offer.” She’s right. As we round out our first decade of COCAbiz, we have learned that arts learning is powerful and needed with business professionals. In a world where automation and technological dependence are becoming the norm, human creativity still reigns as the ultimate competitive advantage.