Debra Simon

Arts Brookfield’s New Global Showcase Sets Art Free

Posted by Debra Simon, Jul 14, 2014


Debra Simon

Debra Simon Debra Simon

For 25 years Arts Brookfield has ‘set art free’ for the public with free cultural experiences at Brookfield’s premier properties throughout the world. Last October, to celebrate our 25th Anniversary, Arts Brookfield launched Art Set Free, an unprecedented global arts showcase that’s on a mission to raise awareness about the importance of free public art while offering artists of any level the opportunity to have their work seen by millions worldwide.

Through Art Set Free, we hope to engage the global arts community and encourage artists working in any genre to make the world their stage and set their own art free. To participate in Art Set Free, artists capture their work in a photo, video or audio recording; and then share it on Facebook, Twitter and/or Instagram with the hashtag #ArtSetFree. Entries are welcome from any genre, including dance/movement, music/sound, painting, sculpture, photography, and street art.

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Ms. Amy Webb

Art is Everywhere. Why not use it to strengthen your workforce?

Posted by Ms. Amy Webb, Jul 14, 2014


Ms. Amy Webb

Amy Webb Amy Webb

“When people go to work, they shouldn’t have to leave their hearts at home.” -Betty Bender

My name is Amy Webb, the newest member of the Americans for the Arts staff and the Director of Arts & Business Council of New York, and I’m so excited to kick off this week’s Unique Business Partnerships blog salon!

My goal in my new position is to increase our New York City presence and enhance connections between the arts and the business communities using a variety of current and developing programs. One of these is the implementation of an employee engagement program for businesses to connect employees with the arts and to help businesses increase recruitment and retention as well as overall employee satisfaction in the workplace. In my last job at Neuberger Berman–an asset management firm–I witnessed a transformation in the workplace once a well-rounded employee engagement program was put in place. There was a buzz around the office and it seemed like, for the first time, everyone was involved in something artistic. There are numerous ways–both big and small–to bring art to your employees, and from my experience they will thank you.

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Deborah Briggs


Ms. Laura Bruney

Making the Arts Feel at Home in South Beach’s Betsy Hotel

Posted by Deborah Briggs, Ms. Laura Bruney, Jun 26, 2014


Deborah Briggs


Ms. Laura Bruney

With a façade that harkens back to the golden age of Ocean Drive yet refined for a contemporary palate, The Betsy South Beach is known for hosting a variety of events that are diverse, innovative and always interesting. Ask around town and the hotel that is consistently identified with showcasing the arts is The Betsy. Ask artists and organizations that work in the arts and their praise for the hotel is broad and deep for it is hard to find a true partner. On a glorious spring day on South Beach we joined Deborah Briggs, Vice President for Marketing, Philanthropy, and Programs at The Betsy at BLT Steak, the hotels signature eatery. Lucky for us we are between the lunch and dinner crowds so have a quiet hour to nosh on the most delectable cheese popovers. The Betsy’s attention to detail is observed with the accompaniment of a cute “popovers recipe” card for those so inclined to try to recreate perfection. While nibbling we embarked on an amazing and eye-opening conversation.

ABCMiami: What do you think makes a vibrant community and what role do the arts play?

DB: When my brother, Jonathan acquired and renovated The Betsy–philanthropy, with a focus on arts, culture and education was always at the core of his mission. We were inspired by our father, Hyam Plutzik’s legacy that art is a catalyst to bring people together around things that matter to them. Each of our hotel guestrooms for example, are outfitted with a mini-library and a bookmarker is placed on the bed during evening turndown. We believe the arts provide us with the opportunity to live in the moment and have an engaging collective experience. All great civilizations, past and present, are distinguished through the arts – and we are committed to that enterprise in our community.

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Casey Gill Summar

Millennials: A Volunteer State of Mind?

Posted by Casey Gill Summar, Jun 19, 2014


Casey Gill Summar

Casey Gill Summar Casey Gill Summar

An Americans for the Arts' colleague recently shared this interesting article claiming that social activism is the “new religion” of the millennial workforce and asked if I felt this was true in my experience building partnerships between arts and business. In full disclosure, I think I’m just outside the millennial generation, but I will say there is something core to this concept of passion and commitment for your cause that drives me and my younger colleagues. We all share the desire to not just donate to a cause, but to contribute time and expertise as well, to bring along all friends, and in short, tell everyone we know how important this cause is to our hearts. I’m definitely guilty of this. You don’t have to spend much time around me to learn that I’m an ardent advocate for the arts, that I love my little transitional neighborhood so much I joined the board of the association, or that I’m a fan of living local right down to my front-yard garden. As the Executive Director of the Arts & Business Council of Greater Nashville since 2012, I have worked to incorporate some of these concepts of volunteerism, meaningful partnership, and first-hand experiences which I desire into our program offerings.

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Kristen Engebretsen

Students Embrace Their Creativity through Custom Culture

Posted by Kristen Engebretsen, Jun 18, 2014


Kristen Engebretsen

A winning school is picked by vote, based on a set of four uniquely designed VANS shoes.

 

Editors Note: Americans for the Arts has partnered with VANS for the past two years on their Custom Culture program. Last night in New York City was the final event, where the winning shoe design was picked. Below are remarks that our Arts Education Program Manager made during the event:

Hello, my name is Kristen, and I'm the Arts Education Program Manager at Americans for the Arts. Whether you like to sing in the shower, dance like no one is watching, or design the next great VANS shoe, we want to support that. Our motto is "All the Arts for All the People."

We firmly believe that the arts have the power to transform lives. In fact, last year we had the privilege of featuring an artist at our annual convention named Inocente. Her story is nothing short of incredible. As a teenager, Inocente was homeless, the victim of abuse, and the daughter to undocumented immigrants. Her life had hit rock bottom until one day she walked into an arts center in San Diego called A Reason to Survive. She began painting, and indeed, it gave her a reason to survive. She graduated from high school and selling her art kept her from living on the streets. Her powerful transformation was featured in the Oscar winning documentary, Inocente.

Inocente designed these as an ambassador for Custom Culture. Inocente designed these as an ambassador for Custom Culture.

 

Americans for the Arts knows that learning in the arts enables every individual to develop the critical thinking, collaborative, and creative skills necessary to not only survive but thrive in today's ever-changing world. And so when VANS approached us a few years ago about partnering on Custom Culture, we could see that they too value the arts as an integral part of all students' education. Together we hope to encourage high school students to embrace their creativity and inspire a new generation of youth culture.

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Gemma Irish

Using my day job skills to be a better writer

Posted by Gemma Irish, Jun 12, 2014


Gemma Irish

Gemma Irish Gemma Irish

The following is an article originally posted on Minnesota Playlist, written by playwright Gemma Irish, in which she describes how her daily work in marketing at a Fortune 500 company has made her a better artist.

Writers are notorious procrastinators. We would rather do the dishes, read the entire internet, eat a sandwich, or meet friends at the bar than sit down and write. When we finally get down to work (probably because we have a deadline looming, and/or we’re disgusted with ourselves) we drink sherry, we write while reclined, or standing up, or at a café, or in absolute silence. We need just the right conditions, the right pen, the right atmosphere in which to write.

I have to be honest with you: I am guilty of cleaning my entire kitchen instead of re-writing a play, and furthermore I am guilty of getting caught up in the mystique of Being A Writer. “This is how I’m supposed to act! I’m supposed to be a total weirdo and drink too much coffee and put off revising this draft by cleaning my apartment and researching serial killers! It proves that I am a Real Writer!”

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Ms. Jordan Shue

Employee Engagement: A Resource Round-Up

Posted by Ms. Jordan Shue, May 29, 2014


Ms. Jordan Shue

Employee Engagement Employee Engagement

 

In response to an increase in demand for corporate social responsibility–as well as employee expectations for opportunities that are more connected to their workplace and community–businesses are incorporating more and more chances for employee engagement with nonprofits and social causes, in addition to monetary support for these organizations. This is a tremendous opportunity for the arts sector, as it has much to offer individual employees who seek to feel more fulfilled in their work and everyday lives.

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Ms. Jordan Shue

The New Face of Volunteering

Posted by Ms. Jordan Shue, May 28, 2014


Ms. Jordan Shue

New Face of VolunteeringThe old model of employee engagement and volunteerism is quickly fading. In a world where everyone can be an artist, a creator, an inventor, or a key player in a project far-removed from his or her own experience, volunteering has morphed into something vastly different from its original shape. Employees now crave the opportunity to be integrally involved in a major aspect of a non-profit’s work, which not only gives each a sense of purpose and completion, but also can greatly expand the services provided to an organization if the volunteer projects are designed carefully with these shifts in mind. The same tenets that apply to new marketing, crowdsourcing, and product design strategies also apply to volunteering, as more and more people crave deeper connections and ownership that lead to greater satisfaction in all aspects of life.

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Ms. Laura Bruney

Banking on Business Support for the Arts

Posted by Ms. Laura Bruney, May 23, 2014


Ms. Laura Bruney

Adolfo Henriques Adolfo Henriques

 

This interview with Adolfo Henriques by Laura Bruney and Etain Connor of the Arts & Business Council of Miami was originally published May 6, 2014 on their blog, www.artsbizmiami.org/ArtsBizBlog.

Sitting on the 8th floor of the Gibraltar Bank offices, we are first struck by the incredible views of downtown Coral Gables. We are here to meet Adolfo Henriques, a paragon in our cultural community and an enthusiastic supporter of the arts both personally and professionally. As Chairman and Chief Executive Officer of Gibraltar Private Bank & Trust, Mr. Henriques has embraced the value and economic impact of the cultural community. His civic contributions are extensive, including serving as Chairman of the Miami-Dade County Cultural Affairs Council since 2008. Under his leadership on the Council, he has helped keep local arts funding intact during the great recession and helped the Council continue to provide resources to strengthen the 1,000+ arts groups in Miami-Dade. He has also served in senior leadership positions at some of South Florida’s most prestigious institutions including Miami-Dade’s Beacon Council, the Greater Miami Convention and Visitors Bureau, and United Way of Miami-Dade County.

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Ms. Jordan Shue

Developing Mutually Beneficial Partnerships Between Arts and Business

Posted by Ms. Jordan Shue, May 20, 2014


Ms. Jordan Shue

BCA National Survey of Business Support for the Arts 2013 BCA National Survey of Business Support for the Arts 2013

In addition to measuring the dollars spent by businesses in support of the arts, as well as the types of companies doing the supporting, the 2013 BCA Survey of Business Support for the Arts delved into the motivations and goals of businesses when considering partnerships with the arts.

As much as we may want to focus on why businesses do support the arts when trying to build strategic partnerships with them, the reasons why they typically don’t support the arts will never go away if we don’t address them head-on. Fortunately, a lot of the reasons businesses choose not to support the arts can be amended by starting open communication with companies that historically have not shown interest in supporting our sector. Many times, this is because they don’t know how the arts can benefit the company and its employees, and not because the arts are not perceived as useful to society. (It’s also important to remember that 66% of organizations in the survey stated that they have never been asked to support the arts).

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Nicole Glotzer

Arts Brookfield Presents an Egg-cellent Performance

Posted by Nicole Glotzer, May 02, 2014


Nicole Glotzer

Nicole Glotzer Nicole Glotzer

As part of Americans for the Arts’ Internship Program, my fellow interns and staff recently took an office field trip to see a unique public dance performance entitled Yolk by dance company Third Rail Projects. The performance was part of a series of events presented this spring at locations throughout Manhattan by Arts Brookfield, the cultural arm of Brookfield Office Properties. Yolk ran from April 8-10 at the plaza of the Grace Building, a Brookfield property located in Midtown Manhattan.

The piece featured two performers, one dressed in silver, the other in gold, dancing in and around large open eggshells accompanied by electronic music. Third Rail Projects is a multi-disciplinary performance company, and Yolk showcased Third Rail Projects’ explorations fusing dance, installation art, and performance in the public sphere. I watched as a crowd, made up of passersby and employees from nearby businesses (particularly the Grace Building), gathered to view the performance during their lunch hour and was able to see, firsthand, how such a performance could engage employees of the Grace Building and surrounding businesses. It was then that I realized that the performance was less about two girls dancing in fiberglass eggs, but rather the experience it was creating for those in attendance.

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Maura Koehler-Hanlon

Shaking Up Employee Volunteer Programs

Posted by Maura Koehler-Hanlon, Apr 24, 2014


Maura Koehler-Hanlon

Maura Koehler-Hanlon Maura Koehler-Hanlon

The following is an article originally posted on VolunteerMatch, written by vice president of Client Services Maura Koehler-Hanlon, in which she describes how she recently challenged the existing system of employee volunteer programs, and argued for an overhaul of the field. Visit VolunteerMatch for more articles about volunteering and corporate social responsibility.

Earlier this month I hit the road with Vicky Hush, VolunteerMatch’s VP of Engagement & Strategic Partnerships. We headed up to Portland to present to Hands On Greater Portland’s Corporate Volunteer Council to share our expertise with employee volunteer managers about how to keep your employee volunteer program (EVP) fresh and exciting. Leading up to the presentation, we had a tough internal conversation which amounted to this: how controversial did we want to be? What would happen if we just came out and said that we think EVPs should be doing more? We decided to go for it – those Portlanders are a tough bunch with all that fresh air! And it worked: when we asked the room of EVP managers “how many of you feel like your employee volunteer program is as strong as it can be?” we (not surprisingly) didn’t see a single hand.

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Mr. Luke Woods

Blue Moon Shines Brightly on Americans for the Arts

Posted by Mr. Luke Woods, Apr 03, 2014


Mr. Luke Woods

Luke Woods Luke Woods

Blue Moon Brewing Company’s slogan—“artfully crafted”—went beyond their appreciation for craft beer, and included their dedication to art as a key component of success.

On March 1, Blue Moon took to the skies of Brooklyn, NY, to celebrate the lunar new moon, promote their beer, and raise money for Americans for the Arts through a Twitter campaign. The Colorado-based company, easily recognized by its orange-colored Belgian White ale, enlisted artist Heather Gabel and Johalla Projects, a team of Chicago-based creatives, to bring public art to the people of Brooklyn's DUMBO (Down Under the Manhattan Bridge Overpass) neighborhood. The installation was designed to call on art and beer-lovers alike to support a mutual cause.

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Ellen Keiley

Art in Giving partners Art and Business to benefit Pediatric Cancer Research (from the pARTnership Movement)

Posted by Ellen Keiley, Feb 27, 2014


Ellen Keiley

Ellen Keiley Ellen Keiley

The Rachel Molly Markoff Foundation was founded by Eliane and Gary Markoff in 1999 after their daughter Rachel was found to have an inoperable brain tumor. She died nine months later, one week after her and her twin sister Audrey’s ninth birthday. At the heart of Art in Giving lies a family’s hope to eliminate childhood cancer.

Art in Giving is a unique model in that it combines the arts with business to benefit an important cause. “The concept and model is so strong and is a win/win scenario for all. The artist and art owner benefits and pediatric cancer research benefits,” said Margaret Pierce, Art in Giving’s Vice President of Operations and Business Development. The artists donate 50% of the proceeds of the art, and the other 50% of the proceeds go to the artist.

Sanofi Oncology chose to lease paintings from Art in Giving’s loan program for its newly-opened location at 640 Memorial Drive in Cambridge, Massachusetts, which houses a number of oncology (cancer) research scientists. “As science can be a highly creative process, we feel that this art not only contributes to a beautiful environment but also complements the scientific creativity underway at the site,” said Beth Tyler, Head of Operations for Sanofi’s Boston R&D Hub.

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Nicole Faller

Why Creativity Matters Most for Entrepreneurs (from the pARTnership Movement)

Posted by Nicole Faller, Feb 23, 2014


Nicole Faller

Nicole Faller Nicole Faller

The following is an excerpt of an article originally posted on Business News Daily, written by staff writer Nicole Fallon, in which she cites a list how creativity is a truly essential business skill, particularly for entrepreneurs. Visit BusinessNewsDaily.com to read the full article.

What is the most important quality of an entrepreneur? Many would argue it is passion—an overwhelming love of what one is doing, and the drive and determination to see one's dreams realized. Others might say leadership—the ability to bring a team of people together and guide them toward a common goal. But some believe that creativity—a boundless imagination that is constantly innovating and seeing the world through a different lens—is the ultimate key to business success.

Phoebe Cade Miles, daughter of Gatorade inventor Dr. James Robert Cade, is one such believer in the power of creativity. She watched her father work tirelessly to invent a product that, five decades after its introduction, is still used by athletes around the world. Today, Cade Miles is working on her own entrepreneurial project, The Cade Museum for Creativity and Invention. The museum, scheduled to open in 2015 to commemorate Gatorade's 50th anniversary, explores the history of the famous athletic drink, and highlights the crucial role creativity played in its invention.

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Patrick O'Herron

Pro Sports could be your Arts Organization’s next Power Play

Posted by Patrick O'Herron, Jan 30, 2014


Patrick O'Herron

Patrick O'Herron Patrick O'Herron

Banks, industrial manufacturers, energy and technology giants—these often become the “usual suspects” when arts organizations seek to build partnerships with businesses. But for some arts organizations, a major opportunity may lie the unlikeliest of industries—professional sports.

According to a recent Forbes article, professional sports, as a North American industry, generated a whopping $53.6 billion in 2012 and is expected to rise to $67.7 billion by 2017. This provides terrific potential for arts organizations to look within their own backyards at their local professional sports teams as possible strategic partners. In the spirit of the upcoming Super Bowl XLVIII, let’s examine this idea through the lens of the National Football League (NFL) and rival Super Bowl rival teams, the Seattle Seahawks and the Denver Broncos, who have each integrated the arts into the investments they are making within their respective communities.

The mission of the NFL Foundation is to support the health and safety of today’s youth and improvement of the communities in which its players and fans live. The arts play a key role. The Foundation recently announced a $1 million grant to the New York-New Jersey Super Bowl Host Committee’s Snowflake Youth Foundation, which funds charitable projects throughout New York and New Jersey, many of which provide visual art, dance and drama programs for youth. Additionally, for nearly 20 years, the NFL has supported the Youth Education Town (YET) program. Similar to the Boys and Girls Clubs of America, YET Centers provide after-school activities for school-age children, many of which are heavily arts-focused. YET Centers are launched with a $1 million Super Bowl Legacy Grant from NFL Charities that is matched by the Super Bowl Host community.

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Stephanie Dockery

The Sweet Side of Arts and Business (from the pARTnership Movement)

Posted by Stephanie Dockery, Jan 23, 2014


Stephanie Dockery

Stephanie Dockery Stephanie Dockery

According to the 2013 BCA National Survey of Business Support for the Arts, 66% of businesses who do not currently support the arts report that they have never been asked to do so.

ProjectArt, an organization aiming to close the “access” gap in youth arts education, has taken that lesson to heart - and is now celebrating an innovative and successful partnership with Jacques Torres Chocolate for holiday and Valentine’s Day promotions that grew out of an exploratory phone call: ProjectArt asked.

Children and candy are a natural link, and the giving season is the perfect time to advocate for ProjectArt’s programs, which include art instruction, promoting art access through public libraries, and gallery exhibitions for their pupils, largely from low-income areas. Stickers attached to containers of the Jacques Torres malt balls promote that “one box of chocolate covered malt balls = one free art class for a child.”

Affectionately known as “Mr. Chocolate,” Jacques Torres founded his company in New York City in the year 2000. In 1988, he emigrated from France and became the corporate pastry chef for the Ritz-Carlton, then served as executive pastry chef at Le Cirque from 1989-2000. Jacques Torres Chocolate is headquartered in New York, and the chocolate in manufactured in Brooklyn, establishing him as the quintessential American dream. A supporter of New York nonprofits, Jacques Torres has a personal passion for supporting youth initiatives, making ProjectArt’s proposal a perfect fit.

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Lane Harwell

Business Support for the Arts (from the pARTnership Movement)

Posted by Lane Harwell, Jan 09, 2014


Lane Harwell

Lane Harwell Lane Harwell

It is not coincidental that New York is a business and cultural capital; business and the arts are one. Arts and culture improve livability, drive tourism and economic development, and make the city desirable for businesses and their employees. Robust and strategic corporate giving is critical to realizing these and more deliverables.

To better understand and to advocate for corporate giving, the organization I run, Dance/NYC, has produced its first-ever corporate giving snapshot, which is based on the New York State Cultural Data Project (CDP) and an extension of our recent State of NYC Dance (2013).

The snapshot is, in part, a response to the Wall Street Journal headline "Corporate Support for Dance Wanes," sparked by our first CDP report released in 2011. It is also a response to more recent studies by the Business Committee for the Arts (BCA) and by the Committee Encouraging Corporate Philanthropy, which suggest the opposite; in fact, based on their sources, corporate giving may be up.

Dance/NYC's new CDP findings reveal an uneven patchwork of growth and decline in corporate giving to dance makers in the five boroughs at the core of our analysis. The amount received "in donations from corporations, including grants, funds and matching gifts" (source: CDP) grew 7.7 percent in the aggregate from 2009 to 2011. Corporate donations benefit dance makers of all budget sizes, and equal 5.1 percent of their total private contributions.

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Ken and Scott Blanchard

What Improv Can Teach Your Team About Creativity And Collaboration (from the pARTnership Movement)

Posted by Ken and Scott Blanchard, Dec 05, 2013


Ken and Scott Blanchard

Ken and Scott Blanchard Ken and Scott Blanchard

We knew any presentation by actors from The Second City, Chicago's world-famous improvisation troupe, would be funny. But who knew we would walk away with key insights into creating a collaborative work environment?

Yet that's exactly what happened after we participated in an exercise led by Second City actors Colleen Murray and Mark Sutton at our recent Client Summit. Murray and Sutton asked us and the 200 other participants to break into groups of three for an exercise that taught us a valuable lesson about the power of positive reinforcement in fostering creativity and innovation.

The exercise started off with an imagined scenario: plan a memorable company party. One person in each group was designated as the party planner. Their task? Come up with some creative party ideas. The other two members were instructed to listen to each new idea, but then reject it and explain why. The negative responses had a chilling effect on the person pitching new ideas. Even the most creative types gave up after four or five ideas. They lost their ability to come up with anything in the face of all that negativity.

Next, Murray and Sutton instructed the three-person groups to rotate roles. Now a new person pitched ideas while the other two listened. But this time, instead of rejecting the ideas outright, the listeners were instructed to use a more subtle “yes, but…” response and share why the idea wouldn't work. Again, it was a frustrating experience for the idea givers, who quit after trying a few times and getting nowhere.

Finally, the groups were instructed to rotate roles again. This time the two listeners were to use the phrase “yes, and…” to acknowledge, affirm, and build on the idea. The “yes, and…” response made all the difference. Ideas flowed. The groups generated innovative, creative approaches that none of the individuals would have come up with on their own. The increase in energy and collaboration was palpable as the room buzzed with animated conversations, laughing, high fives, and every other behavior you would expect to see when people are genuinely engaged with each other.

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Rodney Camren

Support the Arts! It Matters in Real Estate! (from the pARTnership Movement)

Posted by Rodney Camren, Nov 27, 2013


Rodney Camren

Rodney Camren Rodney Camren

Listen closely please; do you hear those words of a famous quote from Shakespeare in your community? Look over there; do you see a young lady in a white leotard elegantly positioned on just one toe? Is your breath taken away from the musical notes and talents of the lyrical soprano singing effortlessly on stage?

Or do your spirit, mind and body travel to unknown worlds when engulfed by the combination of horns, keys and drums playing in a symphony? Do you tear up, laugh, or get angry over shades of paint arranged by brushes? Well you should, not only for cultural awareness but for real estate value as well.

When communities invest in the arts they are fueling economic growth, creating jobs, increasing property values and making their communities more attractive to young professionals who want to start a career or business, a family, and home environment. These young professionals are increasingly driven by quality of life and cultural amenities in their cities of choice. The most famous of theatre districts of course is Broadway! “Besides New York, the popularity of Broadway theatre has spread to Chicago, Los Angeles and other major cities in the US. It is the highest level of commercial theatre in the English-speaking world. It is followed by West End theatre in London” stated Author David Corn. He also states that Ticket sales on Broadway exceed 1.5 billion dollars annually.

The Woodruff Arts Center’s in Downtown Atlanta is one of the nation’s largest arts institutions, and the art and education programs it creates. This year’s record campaign goal is $9.5 million, representing approximately 10% of the Woodruff Art Center’s overall operating budget. Detached Homes being sold in a one mile radius of the Woodruff Arts Center cap out at $3.5 million and when you consider those homes attached such as condo’s and townhomes well you get top dollar at $1.8 million.

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Patrick O'Herron

The 5 Things You Might Not Be Doing When Considering a Business pARTnership (from the pARTnership Movement)

Posted by Patrick O'Herron, Nov 15, 2013


Patrick O'Herron

Patrick O'Herron Patrick O'Herron

At the pARTnership Movement, we think it’s fantastic that you are considering the benefits of an arts and business partnership, and that you're sharing the values we have ignited through the 8 reasons businesses partner with the arts. But we understand that the road is long and winding, and there are pitfalls along the way. That’s why we have composed this list of the 5 things you might not be doing when considering such a partnership, and examples of how to best start.

1. Are you even asking?

According to the BCA National Survey of Business Support for the Arts, of the 600-plus small, midsize and large businesses surveyed, 66% of businesses that don’t give to the arts stated that they were not even asked to contribute to the arts—that is two-thirds! It is our responsibility to deliver the message to businesses that the arts can help build their competitive advantage, so write those letters, set up those meetings, attend chamber of commerce meetings and make those connections—start building relationships now.

psipostpatrick12. Are you considering small and midsize businesses?

Your first instinct as an arts organization may be to run to the nearest bank or local industry giant to seek support for your programming, but according to the BCA Survey, small and midsize businesses contribute 82% of the total contributions to the arts. Exemplary examples of small and midsize business partnerships include Caramel Boutique, a DC-based clothing store that is redefining the U Street corridor as an arts destination by hosting free art shows for local artists on a monthly basis, and the Pfister Hotel in Milwaukee, which turns its guests’ stay into a work of art through its Artist-in-Residence program. Download our tool-kit, “Creating pARTnerships with Small and Midsize Businesses,” as a useful resource.

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Eileen Cunniffe

Two Takes on the Business Case for Strategic Corporate Philanthropy

Posted by Eileen Cunniffe, Oct 15, 2013


Eileen Cunniffe

Eileen Cunniffe Eileen Cunniffe

Two recent articles make the case for strategic corporate philanthropy. And while the authors come at the topic from different angles, they agree that when corporate foundation or corporate social responsibility leaders align programs with causes that matter to their businesses, the investments yield many types of dividends.

Christine Park, president of the New York Life Foundation, offers the example of the impact her organization has had in addressing childhood bereavement. She notes that while as many as one in seven Americans loses a parent or sibling before age 20, grieving children are a surprisingly overlooked group. Since New York Life deals with families in times of grief, this cause resonates with people throughout the organization. As she explains, “…we practice advocacy with a lower-case ‘a’—with a focus on raising awareness, education, and public concern for issues where there is a clear and compelling need and little rational dispute as to the merits of the issue.”

Since adopting the “under-attended-to issue” of grieving children, the foundation has been able not only to invest resources (more than $13 million since 2007) in supporting grieving children, they’ve also been able to shine a bright spotlight on the topic and shape the national conversation about the needs of these children. They’ve forged strong partnerships with a number of leading nonprofits in the field, such as the Moyer Foundation and the National Center for School Crisis and Bereavement, and fostered alliances across nonprofits in this category.

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John Bryan

Five Strategies for Arts-Business Relationships (From the pARTnership Movement)

Posted by John Bryan, Sep 05, 2013


John Bryan

John Bryan John Bryan

CultureWorks is the privately-funded nonprofit organization that serves as the local arts agency for Richmond, Virginia. Although it is only the nation’s 43rd largest city, Richmond has a significant business community as evidenced by it being the headquarters for 11 Fortune 1000 companies – 6 of which are F500s.

Five ongoing strategies have helped CultureWorks engage good relationships between Richmond’s arts and business communities:

1) CultureWorks is an active member of the Greater Richmond Chamber. “Active” includes volunteering for committees, paying to be part of the annual 3-day InterCity Visit, and attending Chamber gatherings – all of which help to establish and strengthen personal relationships.

2) CultureWorks publishes reports on its activities and accomplishments and makes sure that business leaders read the reports with interest. I snail-mail a hardcopy of each report to several dozen business leaders, and I attach a hand-written personalized sticky note that has a message such as, “Frank – Good to see you last week. I’ve highlighted a couple of things on this report that you might find interesting.” It’s a lot of work preparing 50 or more of these letters, but the personalized notes cause this to be a communication that the business leaders do read.

3) CultureWorks invites business leaders to volunteer isolated segments of their time to serve on short-term project-specific committees and task teams. Examples include the review panels for the CultureWorks Grants Program and our metrics task team. This not only builds relationships, but also gives the corporate participants a first-hand look at the value of the arts.

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Ms. Janet T. Langsam

Small Business Rocks (from The pARTnership Movement)

Posted by Ms. Janet T. Langsam, Aug 29, 2013


Ms. Janet T. Langsam

Warren Buffet had it right when he committed to giving away more than half his money to charity. “If you’re in the luckiest one percent of humanity, you owe it to the rest of humanity to think about the other 99 percent.” And, indeed, 86% of the $316 billion giving reported in 2012, is by individuals, says Giving USA, an arm of Indiana University. Buffett’s motivation seems to be about social justice, but it is also about social good. He appears to be a guy who believes in creating opportunity for others and in doing so, fuels ideas, innovations, and projects that ultimately have an economic impact on society.

In a new book, entitled “Why Philanthropy Matters,” Zoltan J. Acs advocates that the benefit of philanthropy is that it nurtures innovation and entrepreneurship which is essential for prosperity. I thought about this connection between entrepreneurship and philanthropy as I pondered a new national study put out by Americans for the Arts in which some 600 corporations of all sizes were surveyed. Bearing in mind that corporate funds are only 6% of the total giving pie, on the bright side, the survey reports that corporate giving to the arts from 2009 through 2012 is up by 18% - reversing some, but certainly not all, of the losses during the height of the recession. That is heartening.

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Ms. Laura Bruney

Books and Books: A Creative Business That Supports the Arts (from The Partnership Movement)

Posted by Ms. Laura Bruney, Aug 08, 2013


Ms. Laura Bruney

Mitchell Kaplan, owner of Books & Books Mitchell Kaplan, owner of Books & Books

Miami native Mitchell Kaplan sits surrounded by books.  In a time when the number of independent booksellers dropped from over 6,000 to just under 2,000, Kaplan has successfully built an arts and business hybrid that is Books & Books. His establishment is a success story, thanks in part to his relationships with the authors that create the books he sells and to the community.  Thirty-two years ago, Kaplan had a vision to create a place to congregate outside of work and the home.  He wanted an environment where people could meet, relax, share knowledge while celebrating the local literary and cultural community.

In 1983 he helped establish the internationally recognized Miami International Book Fair. He and several other community leaders got the call from Miami Dade College President, Eduardo Padron, to create a community-wide book event that would bring a larger audience to the Wolfson campus. From the start it celebrated writers and readers and has grown into one of the top festivals in the country, a week-long celebration of all things literary. The event includes author readings, showcase events, and children’s activities. As co-founder of the fair, Kaplan has served on the board for over 30 years and helped develop the Florida Center for the Literary Arts. Today, Books & Books hosts over 700 literary events each year in Miami. Kaplan’s team is also actively involved in bringing nearly 400 artists to the Miami International Book Fair. In addition, his stores host unique events with dozens of arts groups and artists each year.

We sat down with Mitchell Kaplan to talk about his unique experiences working as both a small business owner and supporter of our local cultural community.

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Dr. Marilyn P. Wolf-Ragatz

Arts Integral to Community Success (from The Partnership Movement)

Posted by Dr. Marilyn P. Wolf-Ragatz, Aug 01, 2013


Dr. Marilyn P. Wolf-Ragatz

The Athens Cultural Affairs Commission (ACAC), which advises Athens-Clarke County’s mayor and commission on cultural affairs and aesthetic development, has launched a ACAC_symbol_text_RGB_smallnew partnership with the Athens Area Chamber of Commerce.

Since its conception two years ago, ACAC has been busy developing new procedures, starting and completing new public art installations, and considering the many opportunities and possibilities for growth and support of the arts. In that time, the work and responsibilities of ACAC have grown rapidly. This growth produced two critical needs: staff assistance and visible, accessible office space.

Thanks to the help of the county government and county commissioners, and to Athens Area Chamber of Commerce President Doc Eldridge’s vision to bring an arts component to the chamber family, ACAC now has a place to hang its hat.

We are all aware that developing collegial relationships results in better outcomes. The opportunity has now been created for the organizations housed at the Chamber office to continue sharing, discussing, and collaborating on projects with the added perspectives and contributions of the arts. What makes this new partnership especially exciting is the fact that the arts fit so well with the chamber’s mission to help its members and the community grow and prosper.

I recently attended a public art conference in Pittsburgh as part of the Americans for the Arts National Conference. Americans for the Arts and businesses across the United States came together to create the pARTnership Movement, a resource for educating and connecting businesses and arts organizations. Their purpose is to provide opportunities, information, and resources to achieve the greatest level of benefit for both.

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Terrie Temkin

Boards Risk the Future of the Arts When They Ignore Young Professionals (from The pARTnership Movement)

Posted by Terrie Temkin, Jul 25, 2013


Terrie Temkin

Terrie Temkin Terrie Temkin

I’m an arts buff. I love the theater, live music, dance, and the visual arts. You will often find me attending two or three plays in a weekend, or going to a museum and then on to a performance of jazz or modern dance. The more I dive into the arts, the happier I am personally, but the more fearful I am for the future of the arts. Why? I’m in my 60s, and I’m usually one of the youngest people in attendance, regardless of the genre. (Okay, so I’m not going to the rap concerts, but still….) I constantly worry about the future. Who will occupy the seats in another 20 years, especially in our classical venues?

Yes, there will always be a few young people who love Mozart or Swan Lake. In my own family I have a nephew and niece that are classical musicians. However, while young people will continue to make art, as people have done since the beginning of time, I worry whether there will be anyone who will support their art, who will buy tickets and attend the performances, allowing them to work at what they love.

This is an issue that too few boards seriously grapple with. Yes, you see organizations that create young professionals groups, open up their space after work for networking and wine and cheese, and experiment with “hip” programming, but is that going to convert generations of younger people into dedicated audiences for the future? I think not. After all, it hasn’t yet. And if I’m right, what will?

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Scotland Davis

Arts & Business Partnerships Beyond Mere Aesthetics (from The pARTnership Movement)

Posted by Scotland Davis, Feb 14, 2013


Scotland Davis

A dramatic impression greets Conference Board visitors at reception with the bold and expressive colors of Yuko Ueda’s “The Trees #14.” A dramatic impression greets Conference Board visitors at reception with the bold and expressive colors of Yuko Ueda’s “The Trees #14.”

 

When I was asked—strike that—begged, to sit on our in-house committee to renovate our offices, it was explained that someone was needed to bring my department’s voice to the designing table. And knowing to play to my vanity, I was told, “Your artistic eye is sorely needed.” Yet even so, I reluctantly agreed. “Besides,” it was confidentially promised, “the weekly meetings would only last for about six months.” That was 19 months ago... Once on the committee, I was assigned to the subcommittee affectionately called, “Look & Feel.”  Then, while on this subcommittee, I was volunteered to a yet smaller sub-subcommittee called simply, “Artwork.” Including myself, this sub-subcommittee numbered one! So I in turn volunteered two others to help me out. We were asked to, “Put some art on the walls...” The request was later improved upon: “Some original art work…Not too expensive.” I knew enough to ask the obvious question, “What’s the budget?” The answer: “Present us with some figures.” Okay, I could do that. In fact, I was surprised with how many artists and gallery owners I knew. Pieces started in the low hundreds and went into the six figures. I felt pleased my work was completed so early and speedily. Little would I realize that when I turned these figures over to the larger committee, you would hear crickets in the room. I was thanked for my efforts and invited to try again. 

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Allison Skeete

Mentoring & the Multicultural Arts Management Internship Program (from The pARTnership Movement)

Posted by Allison Skeete, Jan 17, 2013


Allison Skeete

Allison Skeete

 

Throughout my life there have been people I admired and looked up to. I realized the value and impact of having mentors in my life when I spent a summer working for a charitable group as a camp counselor for challenged teens. I learned as much from them as they did me and what I felt and shared that summer left me with a lasting impression. From that point forward, I decided that I’d have to support and or mentor someone in the future. It has now been more than 20 years that I’ve been a mentor in some way in many programs to young women and men within the communities where I’ve worked, played, and lived. Seven years ago, when I was asked to be a mentor in the multicultural summer program hosted by the Arts & Business Council of NY, I didn’t hesitate to respond 'yes!' I believe as a mentor I have an important role in assisting the mentee to learn how to manage priorities and perspectives. I firmly believe everyone has natural gift they can share with others. To share knowledge, wisdom, and understanding is a gift. Helping others to achieve their goals and dreams can impact not only the lives of those who are being mentored, but the lives of everyone they touch. For me, helping others reach their potential is fulfilling in ways I can’t begin to explain. The Multicultural Arts Management Internship program (sponsored by my employer conEdison) promotes diversity in administrative staffing, introducing undergraduates to career options with a business focus in the arts. Each year, a select group of students (the program places emphasis on students of African-American, Asian-American, and Latino backgrounds), who are matched with New York City arts organizations to complete summer-long, project-based internships in a variety of disciplines.

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