Americans for the Arts

Small business is the heartbeat of the economy—that’s certainly the case here in Lakewood, Colorado—population 155,000 in a city that occupies 44 square miles between Denver and the foothills of the Rocky Mountains. We have seven large organizations with 1000+ employees, but nearly 7000 entities employ 50 or fewer. Primary employers are critical. But the math is crystal clear … small business rules the road. But as the new millennium arrived, not every part of our City’s economic engine was hitting on all cylinders. Lakewood’s 40 West Arts District is located in the oldest part of our City along West Colfax Avenue—a historic commercial corridor that is just now emerging from 30 years of economic decline, with the arts at the vanguard of its renaissance.

Internally, we have been surprised at how many artists we have working for us at Jiffy Lube Indiana. Our employees are now showing off their own talents through sketches, vehicle graphics, and tattoo designs. We are planning museum tours and art classes designed to help our people further develop their artistic skills, understanding that this will help drive creativity in our own business. Employee retention is a huge issue for many businesses these days, and we are no exception. People want to be proud of who they work with and they care more than ever about the mission and purpose of their employer. As employers, we have to do more than just provide work. We need to enrich lives. Every partnership we make involves negotiating ways for our people to enjoy the experience of attending the events, getting involved however they see fit, and enriching their lives. The longer we can keep people feeling proud of where they work, the longer we will be able to benefit from their efforts.

No matter what industry you work in, Americans are seeing the value of creativity in their jobs. From our recent public opinion poll, Americans Speak Out About the Arts in 2018, 55% of employed Americans agree that their job requires them to be creative. And an even larger percentage, 60%, believe that the more creative and innovative they are at their job, the more successful they are in the workplace. And how are they finding their inner creative spark? For many businesses, the answer lies in partnering with the arts. Our recently released Business Contributions to the Arts 2018 Survey, conducted in partnership with The Conference Board, asked business leaders if the arts contribute to stimulating creative thinking and problem solving—and 53% of them agreed that it does.

The arts advocacy season is upon us once again. It’s time to meet with your legislators to help them understand the value of investing in the arts. How to prepare? Start with this list of “10 Reasons to Support the Arts.” It can feel intimidating walking into a legislator’s office—even to experienced advocates. To always feel prepared, I break the advocacy process down into three simple questions: Who gets the message? What is the message? Who delivers the message? Remember the Golden Rule: No numbers without a story, and no stories without a number. The arts are all about stories—often small, always meaningful. Share yours. It’s engaging and draws your listener in—and then pair it with the research-based findings in “10 Reasons to Support the Arts.” Yours will be an advocacy visit that is not soon forgotten.

Earlier this fall, Americans for the Arts and The Conference Board released the Business Contributions to the Arts: 2018 Edition report. The results provide both an insight into current corporate giving trends as related to the arts and an opportune moment to look back on broad trends. While the survey methodology has changed numerous times over the years, making exact comparisons challenging, we can examine the overall progression of certain aspects of arts support among companies, including what size businesses are consistent arts supporters, what reasons companies give for supporting the arts, and how giving behavior changes (or not) as the national economy fluctuates.

Artistically, we want to provide Spartanburg residents and visitors with unique and dramatic experiences while redefining public spaces, reducing crime, re-energizing our neighborhoods, educating, and fostering greater pride of place.

Almost exactly four years ago now, we at Golden Artist Colors embarked on a collaborative process to develop a new Vision Statement for our business. What emerged through this process was a collective vision that was much greater and much more audacious than anything we could have imagined for ourselves. Our vision wasn’t to beat any other manufacturer or supplier in our industry, but to ask our peer companies to join forces and, together, help us create more abundance in the arts for every one of us to grow. The art materials industry is an enormously powerful, committed, and connected community of the arts. It is important to share some thoughts of what I think this can mean for all of us to raise the value of the arts and, in doing so, clearly benefit the future and well-being of our industry—not only ours but across the private sector. 

When Zions Bank was approached by the Utah Division of Arts and Museums with a request to support the Hamilton Education Program, executives knew high school students from Title I schools and rural towns spanning the state needed to be in “The Room Where It Happens.” The $16 billion-in-assets financial institution based in Salt Lake City has a significant presence and market share in rural communities; because of its statewide network of branches, it is important to the bank to help promote rural populations’ access to the artistic treasures concentrated in Salt Lake City. Through the Hamilton Education Program, nicknamed “EduHam,” producers made tickets available at a discount, which was subsidized by Zions Bank and the State of Utah through a bi-partisan appropriation. After weeks of studying a special integrated curriculum about Alexander Hamilton, the May 4, 2018 performance provided more than 2,300 students an opportunity to experience the musical in person. 

The discourse of what public art can be is ever expanding. With the accessibility of new creative tools and platforms to present new forms of public art, artists and presenters are pushing existing boundaries and creating new ones for what public art can be and how it is presented. It’s an exciting time for Masary Studios, a team of artists creating one-of-a-kind visual and sound experiences. By unlocking the hidden possibilities of an urban landscape or space, Masary’s works are at once a performance, a dissection of architecture, and an immersive visual spectacle. And while we are artists, we are also business owners. Each piece takes on a different artistic approach, but our business model for project management, technical direction, budgets, and attention is consistent and critical in how we see a vision through to retain a healthy balanced working life. 

To build the workforce of tomorrow, let’s invest in arts education for our youth today. Studies show that early arts engagement for students from low socio-economic backgrounds significantly increases their likelihood of college attendance and graduation. Increased graduation rates lead to increased employability, and studies also show these students demonstrate increased volunteerism and political participation. Exposing young people from all backgrounds to the arts is an investment not only in their future, but in a collective future with an employed and engaged next generation.

After reading the article “Most People are Secretly Threatened by Creativity,” I was depleted and infuriated. Creativity is the backbone of most of my identity as well as nearly 100% of the people I have come to know in varying communities including arts administration, marketing, event and hospitality management, and performing arts—even my engineering-focused friends at my alma mater were open-minded, creative vessels. So, what is with this idea that creativity is threatening?

In a conversation on “How Tech Companies Think About the Arts” at the 2017 Americans for the Arts Annual Convention in San Francisco, artists and arts organization had an opportunity to connect with philanthropic representatives from Silicon Valley companies to learn and exchange ideas on how to better engage one another. The key question: How can arts organizations partner with tech companies on a more personal, individualized level—turning employees into active community arts participants?

Arts organizations are already in the right position to maneuver for a bigger part of the philanthropic pie, but they face a number of challenges—not least the fact that competition for philanthropic funds is likely to intensify. As the arts enter a heightened competitive funding environment against any number of other social issues, will artists be forced to stifle their creativity to attract funding from businesses that are increasingly nervous about entering the firing line of an unconventional administration?

Framing is the narrative one creates about ideas, pictures, symbols—the impressions formed about oneself, others, and the environment they inhabit. Non-profit and for-profit are simply tax delineators, but an entire world of framing has developed within those terms, where some organizations see themselves as charities rather than economic and social value producers. In truth, arts organizations do not come to society requesting a “hand out,” but offer a “hand full”—building more socially equitable, sustainable, and economically prosperous communities. With this “hand full” mentality, arts organizations are value producers, like businesses.

ABC/NY’s spring panel and networking reception brought together cross-sector experts to discuss how the arts and intentionally-designed spaces can build competitive advantage and address core retention, engagement, and creativity challenges in the workplace.

On February 8, Americans for the Arts launched our Arts Mobilization Center, which serves as a hub for all of our position papers. The Mobilization Center is available to the public and is intended to be a tool to help you advocate for the arts. Then, to help our members be the most effective advocates they can be, we launched a regular member briefing series on March 23. These are 30 minute calls available exclusively to members around a specific issue statement, topic area, or program update. During each call, Americans for the Arts senior staff members and I provide background on a given topic, then we take your questions live!

A few weeks ago, Bureau of Economic Analysis of the U.S. Department of Commerce released the results of a comprehensive cultural industry impact study. Florida, with 3.3 percent growth, is in the top five states for the fastest-growing arts and culture job markets in the nation. The Cultural Council of Palm Beach County has made it a priority to harness this economic power and put it to work to build more robust cultural facility infrastructure, promote arts districts, and cultivate an ever-stronger community of artists.

Too often, the realms of art and business are separated from one another—dismissed as being two entirely different worlds that don’t belong on the same plane. There are those, however, who see the importance of building bridges between these two realms, and see how these bridges can better the two sides, if they are partnered together in the right way. Roche Tissue Diagnostics (known locally as Ventana Medical Systems, Inc.) in Oro Valley, AZ is one such company that seeks to join the worlds of art and business.

In Nashville, baseball season just opened at First Tennessee Park, home of the Nashville Sounds. But baseball won’t be the only attraction at the park. The stadium is also home to a one-of-a-kind mini golf course that was designed entirely by artists. “Going to a gallery or museum can be intimidating especially for those that haven’t grown up with access to great art. This project was a great way to provide that access for people to experience outside of those parameters in their daily life.”

Louisville Arts Link features a continuous feed of every imaginable local arts event. Previously only available in a physical format, the Arts Card allows users to support Fund for the Arts directly and receive special offers like discounts and first opportunity to purchase tickets for events. There are endless possibilities for the future of the app and with the help of our skill-based volunteers and committed partners like Humana Inc., we’ll be able to achieve those goals. 

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired outcomes. Diversity and inclusion are critical at Aetna, particularly when we think about our consumers—they don’t all look and think the same way. Our employees must be diverse so that our strategies and services are diverse, leading to a practice of inclusion that allows our customers to receive the support that best suits them individually.

In light of recent events, corporate America has an opportunity to embrace the inclusivity that their customers crave. However, companies need to be thinking and acting on diversity and inclusion all of the time, not only because of customer values, but because it makes good business sense.

Whether focusing on employee engagement, customer appreciation, recruiting talent, or fostering community, these eight case studies, taken from a series of essays produced by the pARTnership Movement, showcase how today’s most innovative businesses are using the arts to help meet some of their most difficult and vital objectives. 

Phoenix Community Alliance (PCA) surveyed its business membership and found more than 80 percent believe that a city’s creative culture—including arts and public spaces—is vital to recruiting and retaining a talented workforce.

While this is no surprise, we were shocked when this group of business leaders rated Phoenix as a “5” on a 10-point scale with respect to arts and creative vibrancy. We, the leaders of PCA’s “Arts, Culture & Public Life Committee” knew better.

Two years later, taking this dismal community self-assessment to heart, PCA launched ArtWORKS PHX, a novel arts and business advocacy campaign shaped to increase community awareness about, and advocate for, the economic impact of Phoenix businesses partnering with the arts.

Let’s be frank: when it comes to creativity, innovation, and the arts, the first thing that comes to mind is not a law firm. I’ve had clients half-jokingly say that law firms are where creativity goes to die. Ouch! My rejoinder is that “we are different! We work worldwide assisting our creativity and innovation clients through patent, trademark, copyright, entertainment, and technology law. We are the cool lawyers!” In 2011, we chose to honor our true selves by converting a century-old warehouse in the Film Exchange District of Oklahoma City—an area previously known as “skid row”—into our offices. Most of our colleagues blanched, but we bet that the area had the potential to be reborn.

Erie, PA has embarked on a renaissance of both art and industry through a project that leverages Erie’s industrially-rooted identity. The Art & Industry project convenes local manufacturers to share trends and career opportunities with students from Erie County Technical School, reinforcing skills students need to excel. The students then designed, fabricated and installed public art that is a lesson in the history of Erie’s people, helping to foster pride in industrial heritage that extends to the products created locally today.

In May of 1919, National Geographic magazine brandished Erie industry as being among the finest in the U.S., even likening it to that of Chicago. Nearly a century has passed since then, but that does not mean the city has lost its luster of yore. In fact, it would seem that the Gem City has instead embarked on a renaissance of both art and industry. The industrial buildings that were once the epicenter of Erie’s gritty core are undergoing a complete makeover. They have been revitalized and transformed into distinctive microbreweries, upscale urban housing, and, most recently, ideal sites for public art installations.

Organizational culture research points to significant financial benefits for companies that invest in giving. In his article for Harvard Business Review, “In the Company of Givers and Takers,” Adam Grant, Professor at University of Pennsylvania’s Wharton School, states that “higher rates of giving were predictive of higher unit profitability, productivity, efficiency, and customer satisfaction, along with lower costs and turnover rates. When employees act like givers, they facilitate efficient problem solving and coordination and build cohesive, supportive cultures that appeal to customers, suppliers, and top talent alike.”

So why aren’t more companies investing in creating cultures of givers? One answer is simply that they don’t know how.

When opening a new Royall & Company office building south of the campus on Parham Road in Richmond, Virginia, the idea of an employee art gallery came to life. The Royall Art Walk invited employees to actively participate in the creativity, inventiveness and raw talent that is such an essential aspect of the workplace.

From exhilarating live performances to extensive corporate art collections to engaging community outreach programs, businesses all around the United States enrich the lives of their employees and people in their communities by partnering with the arts. But each year, ten companies go above and beyond—the BCA 10: Best Businesses Partnering with the Arts in America.