Americans for the Arts

As American suburbs developed in the years after World War II, people tended to think of them as little more than places to sleep after a long day working in the big city nearby. They made their homes, educated their kids and went to church in the suburbs. But when it came to experiencing the arts, they were forced to get in their cars and drive into the core of the big city.

In Carmel, Indiana – a suburb north of Indianapolis that has grown to more than 85,000 residents – we chose to do things differently. We thought it was important that our “bedroom suburb” have easy access to the arts. As busy families began to seek other forms of entertainment closer to home, we recognized that they stood the risk of missing out on experiencing the arts telling the story of our country through dance, music, and sculpture.

Creativity. The Creative Worker. Creative Problem-Solvers. The Creative Class, (as coined by Richard Florida), Creativity in the Workplace. A Google search on the word “creativity” elicits 216,000,000 listings. Many of the scholarly articles address the role of creativity in the workplace, the relationship between creativity and cognition, or how to cultivate creativity. Mention creativity, and it’s only a matter of time before the conversation turns to the debate of STEM vs. STEAM. What I have increasingly observed in both articles and conversations on creativity is that some include the arts as an integral component in cultivating creativity, while many others do not.

Numerous editorials have covered the Pittsburgh Cultural Trust’s work in overseeing Pittsburgh’s most historic transformations—turning a seedy red-light district into a magnet destination for arts lovers, residents, visitors, and business owners. Founded in 1984, the Trust is a non-profit arts organization whose mission is the cultural and economic revitalization of the 14-block arts and entertainment/residential neighborhood called Pittsburgh’s Cultural District, which attracts over two million visitors annually. The organization has grown from a $170k budget in 1984 to a $53M budget today. Most importantly, 90% of the annual budget is allocated to the mission and programs and the organization has maintained a balanced budget year to year.

Below are seven key principles that informed the development of Pittsburgh’s Cultural District.

As a long-time re-granting organization, Silicon Valley Creates knows how critically important money is to our arts and culture ecosystem. Organizations will also prioritize funding before any other form of support.

But when Arts Council Silicon Valley, a 30-year old United Arts Fund, merged with 1stACT Silicon Valley, a community catalyst, to form Silicon Valley Creates just over a year ago, we opted to take a new approach to how we strengthen our creative ecosystem–which was one of four main goals in our strategic plan.

So we developed a framework (pdf) of what we believe to be the key elements to a sustainable artist or arts organization in Silicon Valley.

Business Volunteers for the Arts® (BVA) is a national skills-based management consulting program operated by a network of organizations across the country under the leadership and coordination of Americans for the Arts. It pairs nonprofit arts groups with specially trained business executives who volunteer their time and skills to assist with distinct management projects. Though the number of active BVAs has fallen slightly in the past year, those still operating them are running robust programs that seek to fill an active need in the communities in which they operate, both for the arts organizations receiving pro bono support and the businesses that encourage their employees to give their time and skills to the arts.

The 2014 edition of Art Basel week this December in Miami featured the perfect marriage of arts and business. Beyond the dozens of satellite fairs and thousands of gallery booths catering to collectors, Miami Art Week offered a far more compelling benefit for businesses eager to court potential clients. Pacesetters from all industries and brand power houses swooned at the reach of art week. Developers, financial investment companies, tech start-ups, luxury car brands, and more cleverly leveraged the arts as a strategic imperative for business. These companies know the arts mean business.

Kellyn Lopes

The era of relying on logos and catch phrases to cultivate strong brands is over. Our 21^st century, tech-saturated lives require more from companies to capture our attention. The demand for more creative branding is growing. Consumers more and more respond to personal connections with businesses, which is why creating associations with ideas and feelings is essential for building a dynamic brand. In fact, millennials are engaging more extensively and personally with brands than previous generations.

The arts capture and create what brands strive to harness: emotion, vibrancy, cultural identity, relevance, community development, and human conditions, to name a few. Partnering with the arts generates competitive brands. In fact, 79% of businesses who partner with the arts agree that the arts increase name recognition.

Utilizing the arts in ad campaigns and sponsoring arts events are quick, simple, and effective ways for businesses to take advantage of the brand-enhancing capacity of the arts. Arts-centric campaigns help to build market share, attract new consumers, and provide visibility for both businesses and the arts. A win-win situation indeed!

Kellyn Lopes

The Wix Lounge, an impressive space for communal offices in Chelsea, Manhattan, is usually bustling with young tech entrepreneurs, artists, and freelance professionals. On Tuesday, November 18^th, the Arts & Business Council of New York transformed the space into a new community: a networking event for arts organizations and business professionals interested in volunteerism. Almost twenty arts organizations, ranging from Carnegie Hall and the Bronx Museum, to TaDa! Youth Theater and ProjectArt, shared volunteer opportunities for professionals looking to get involved.

At the event, I was able to get the scoop about trends in arts volunteerism and the types of volunteer opportunities available. Here’s what I found:

The arts are a catalyst for volunteer work

Diane Conroy, Manager of Corporate Programming at Free Arts NYC, told me a fantastic story. Free Arts NYC provides arts educational and mentorship programs free of charge to underserved youth and families in New York City.

Wendy Taliaferro

For those readers who may not know a ton about Fort Worth, our city has an incredibly unique and growing arts and culture scene. Approximately 40 minutes from Dallas, Fort Worth has a little bit of everything. From world-class museums, eclectic gallery spaces, and an emerging music scene, this city has a fantastic variety for arts lovers.

As an employee of the Arts Council of Fort Worth, I work in the Fort Worth Community Arts Center, a public space that promotes the talents of local artists, musicians, actors, and dancers. During my time at the Arts Council, I have quickly learned that public programs and spaces are a vital piece to Fort Worth’s cultural success. With that said, I started my job at the Arts Council of Fort Worth over six months ago with an inactive Business Volunteers for the Arts® (BVA) program on my desk. In the past, our BVA program had blips of success, offering assistance to local arts organizations here and there. However, I began looking into the chapters in larger cities and noticed that this program could and should have a greater impact on our community with the amount of artists and business professionals working closely together.

Todd Eric Hawkins

I became involved with the Americans for the Arts Emerging Leader Network in order to form stronger relationships with arts leaders on a local and national level. Over the past few years, the network has given me the opportunity to forge vitally important connections, both personally and professionally. In addition, the experience has provided me with the inspiration and tools to develop who I am as a leader.

For the past three years, I have had the privilege of serving on the Emerging Leader Council, a nationally elected body of individuals that advise Americans for the Arts on how best to serve the next generation of arts leaders. As a member, I was honored on multiple occasions to sit around a table with 14 of the most promising arts leaders I have ever met. Their dedication, wisdom, and first-hand knowledge of the struggles facing all of us as we grow as leaders, and their eagerness to find solutions and build a stronger future have been invaluable to my current and future success.

Kellyn Lopes

A guest speaker in one of my graduate courses recently said, “94% of people don’t care about the arts.” While it may be true that a portion of people don’t actively seek out and participate in the arts, or consider themselves to be “artsy,” there is a significant relevance in understanding and “caring” about the role of the arts in society.

Instead, maybe 94% of people haven’t fully recognized the transformative power and intrinsic value of the arts in their communities…and their businesses.

So how do we measure the value of the arts?

Matt D'Arrigo

I write this as an arts leader but, more importantly, I also write this as a dad. My wife and I have two amazing children, ages 5 and 8, who are lucky to have both parents who are artists and work in the arts. They receive daily

artistic and creative encouragement at home. We want our children to be creative in their approach to everything in life, to learn and grow with a sense of wonderment, curiosity, and discovery. We want them to express themselves in authentic ways and to respect and understand the immense role the arts and humanities play in shaping all of our lives to be more meaningful, fulfilling, and enjoyable.

They attend a fantastic public school, one of the best in San Diego (I know, I’m biased). They receive arts programming once a week, but only through the generosity of parents and families donating to a foundation that pays for it and volunteers who help support in the classroom. We’re lucky they attend a school in a more “well off” area of town whose families have the means to fund the arts programs. If they attended a lower income school, and we didn’t hold the arts as a highest priority in our home, they would receive very little to no arts exposure or engagement. I don’t think that’s fair.

Adapting to a shift in the volunteer landscape is one of the exciting challenges that the Arts & Business Council of New York (ABC/NY) and many arts organizations now face. As a new team running ABC/NY, my colleague Caleb Way and I are putting our heads together to come up with innovative ideas to expand and modernize our local volunteer matching program. To give some context, the Business Volunteers for the Arts® (BVA) program was founded by ABC/NY in 1975 with the mission of serving to connect nonprofit arts organizations with pro bono volunteers. However, as web-based volunteer matching services such as VolunteerMatch and Taproot have taken off, and businesses expand their volunteer or corporate responsibility (CSR) programs to include more expansive and flexible options for employee engagement, the old model of staff-managed volunteer matchmaking is simply not enough. ABC/NY’s new strategic direction combines the idea of volunteer matching with a much broader menu of employee engagement options.

Tim Bresnahan

Serving on a “working board” is challenging. Rewarding, but challenging. I recently had the honor of taking over the reigns as the Board President for Rivendell Theatre Ensemble, a small but mighty theatre in Chicago with a mission focused on promoting women theatre artists.  As we like to say at Rivendell, “It’s women’s work!”

Without a doubt, one of the greatest challenges we’ve faced as a board during my tenure has been attracting and retaining qualified board members.

Let me repeat: attracting AND retaining.

I understand that we need to build and sustain a deep and dedicated board of directors in order to build a sustainable organization that is positioned for long-term growth.  But I also understand that achieving this goal could be more easily attained if we had help. So I have a small but simple request.

Amanda Murphy

My two after school art clubs, six parent chaperones, and I were walking back from our enormously successful field trip when one of my students beamed: “Mrs. Murphy! I never knew there was so much art!” We’d spent the day elbow deep in art processes at The Shirt Factory in Glens Falls–a historic shirt factory turned haven for artists, crafters, and healers. If you find yourself in upstate New York, do yourself the favor of checking it out.

My students had the incredible opportunity to participate in hour long workshops in pottery, digital photography, felt making, flower pressing, and ‘plarn’ bracelet making–crocheted bracelets made from reused plastic shopping bags. My “art clubbers” were deeply engaged during each workshop, all of which were led by working artists. I excitedly traipsed through the stairwells trying to be in all the workshops simultaneously.

I loved watching them dive into the art making they’d only heard of in our pre-field trip meetings.

I loved watching students who weren’t typically friends bond without reservation over the processes they were sharing.

I loved watching them realize the arts are a viable career option, not only an activity to complete in the art room.

Lydia Zacharias

Many of the companies we work with at ArtsKC are engaged in a variety of programs, including our Now Showing program for emerging artists and businesses, Advocacy efforts, and workplace giving for the ArtsKC Fund. These corporate partners are not only passionate about supporting the arts in the Kansas City region, but are also achieving true employee engagement. Through their partnerships with ArtsKC, companies are able to provide unique engagement opportunities that encourage people to stay with the company longer, report higher levels of job satisfaction, and increase productivity through teamwork and a sense of personal investment from management. Many people are now more interested in working for companies in which they feel valued, and in which a certain level of work/life balance is encouraged, than ones that simply provide a paycheck. So, support of the arts is not only good for your corporate philanthropic efforts, it’s also good for your talent recruitment and retention efforts!

Ali Fernandez

One of the challenges facing employers today is attracting and retaining a talented workforce while concurrently asking employees to do more with less. Employee satisfaction is increasingly linked to the employers’ commitment to providing opportunities for employees to engage with one another and the broader community.

We all know that the arts encourage creativity and innovation, but they are also an amazing vehicle for team building and collaboration. As a United Arts Fund that conducts employee giving campaigns, the Greater Hartford Arts Council is uniquely positioned to facilitate employee engagement, while raising funds and awareness for our arts community.

Katie Kurcz

Three years ago, Chicago Arts Orchestra (CAO) came to the Arts & Business Council of Chicago (A&BC) for help in taking their organization to the next level–shifting from knowing the next move toward knowing the next ten moves. At the time, CAO had a board of five members, an annual budget of $50,000, and the Founder/Artistic Director as the sole staff member. Although a small organization, they had six years of impressive programming under their belts, a strong artistic vision, and a committed core of musicians and supporters.

Eileen Cunniffe

For nearly eight years, I’ve had the privilege of managing skills-based volunteer programs for the Arts & Business Council of Greater Philadelphia. Which means I’ve got the best seat in the house when it comes to observing what happens when business and technology professionals take on pro bono capacity-building projects with nonprofit arts organizations.

I’m the director—or as I like to say, the “matchmaker”—for both Business Volunteers for the Arts (BVA) and Technology Connectors (TC). Once I’ve met with an arts client and defined the type of project support they are looking for, I carefully curate a volunteer match and make the introductions, then step back and watch while our arts clients and our volunteers work their magic on each other. That’s right—on each other. Because if there’s one thing I’ve learned after matching volunteers on about 250 consulting projects, it’s that the volunteer consultants almost always benefit at least as much as the arts organizations do. It’s a special kind of alchemy, and it’s fun to watch it unfold.

Arizona Citizens for the Arts and the CO+HOOTS Foundation are two of the nonprofits partners presenting the 2014 National Pro bono Week. Our goals for the week are a) increase visibility of existing pro bono service activity, b) increase understanding of pro bono needs in the community, and c) increase pro bono service being provided in the high need areas for nonprofits.

Each morning there will be a pro bono orientation taught by one of the three pro bono champions in Phoenix. Kristin Romaine, from CO+HOOTS Foundation, Robin Hanson, from Arizona Citizens for the Arts, and Lauren Keeler, from Apollo Group will be using the pro bono training material provided by A Billion + Change.

Ethan Clark

As a fellow emerging professional in the field of arts management, we may often think of ways to emerge or advance our careers.  I believe that we can do this by learning about current issues/trends, practicing/exploring new skill sets, networking with a purpose and gathering insights from experienced professionals. I’ve found all these opportunities for career development in one place, the Emerging Arts Leaders DC (EALDC).

EALDC is a volunteer-led initiative that provides professional development, networking, and information relevant to emerging arts professionals in the metropolitan Washington, DC area. EALDC is part of the national Emerging Leaders Network, a program developed by Americans for the Arts.

Elaine Maslamani

Every organization needs a plan for their board members and major donors of the future. If engaging young professionals ages 25 to 35 is integral to your organization’s objectives, here are four tips that other young professional groups for arts organizations that I have worked with have found helpful.

1. Project a inviting welcome

From the outside looking in, arts organizations can sometimes appear to have a “clique-y”-culture that would ignore new members unless they have the proper pedigree. Often, the ideal candidates for young professional art groups are shy to come forward thinking that they won’t “belong” if they can’t name the artist, converse in a detail about the composer’s work, quote Shakespeare, or be able to contribute more than $1,000.

Kyle Dlabay

When you think about the performing arts, the first image that comes to mind probably isn’t thousands of cyclists. But in Milwaukee, bike riding and the performing arts have been connected since 1981 when the United Performing Arts Fund (UPAF) started the UPAF Ride for the Arts, sponsored by Miller Lite. Back then it was known as “Arts Pedalers,” then it grew immensely as “Uecker’s Ride for the Arts” and “Miller Lite for the Ride for the Arts.” The current name, which our title sponsor graciously agreed to in 2010, ensures the focus of the event is on its reason for being–to support the performing arts in Southeastern Wisconsin.

Founded in 1967, UPAF is an umbrella fundraising United Arts Fund with a threefold mission: 1) to raise much-needed funds to ensure entertainment excellence, 2) steward the dollars our donors so generously give, 3) promote the performing arts as a regional asset. As the single largest funder to 15 of the largest performing arts organizations in our region, including the Milwaukee Symphony Orchestra, Milwaukee Ballet, and Milwaukee Repertory Theater, UPAF is essential to sustaining the valuable asset that we have in the performing arts.

Emily Kapes

Since the late 1950s, Tom James, our chairman at Raymond James, and his wife, Mary, have dedicated themselves to the acquisition of artwork from American artists, with a current focus on the art of the American West. Their collection has grown steadily over the years, and is now considered to be one of Florida’s largest private art collections.

More than 2,400 pieces, hand-selected by Mr. James, line the hallways of our international headquarters in St. Petersburg, Florida. Of course, we’d never want to keep the collection all to ourselves. With guided tours available during business hours and open to the public, our hallways sometimes seem more like a museum than a corporate workplace. We prefer it that way.

Elissa Francis

With one of the oldest United Art Funds in the country, Fund for the Arts, the Louisville region is a national model for how the arts can make a community–providing an outstanding quality of life, progressive educational programs and a great place to succeed in business.

In 2014 Fund for the Arts raised more than $8 million in support of the Arts, with workplace giving making up 45% of the revenue generated. Workplace giving has risen from five participating companies in 1980, with a few hundred donors, to more than 200 companies with more than 20,000 donors providing more than $3 million annually.

Emma Leggat

I have the pleasure of serving as StubHub’s Head of Corporate Social Responsibility (CSR) and in September 2012, had a life-changing opportunity to visit New Orleans with a special mission.

New Orleans was to host Super Bowl XLVIII, meaning it would also be the site of StubHub’s annual Super Bowl Pregame Bash, which attracts some 7,000 attendees each year. The city of New Orleans has given so much to sports and music fans alike, and as the world’s largest ticket marketplace, these very fans are the core of our business. Naturally, we wanted to give back.

While considering ways to narrow StubHub’s CSR focus to increase our positive impact, we uncovered findings any Americans for the Arts member knows all too well: while more research than ever before demonstrates how vital the arts are to youth development and future achievement, budget cuts continue to threaten arts education in schools across the country, particularly those in underserved communities. These findings further spurred our drive to give back.

Laura Bruney

 

This interview by Laura Bruney of the Arts & Business Council of Miami was originally published August 11, 2014 on their blog, www.artsbizmiami.org/ArtsBizBlog. Laura interviewed Matt Haggman, Miami Program Director at the John S. and James L. Knight Foundation.

When talking entrepreneurialism, innovation, and Miami, all roads lead to Matt Haggman. As Miami Program Director for Knight Foundation, he is a visionary that is facilitating the growth of a technology and start-up boom in our community. His change-making leadership can be seen in the success of programs, collaborations, mentorships and shared workspaces flourishing in the past year. This power player shares a bit of his creative insight with us in the below interview.

Kellyn Lopes

A private sector partnership with the arts is creative outsourcing. It is an understanding that human development is inspired by changing cultural practices. It is a realization of the responsibility to organize and produce an effective community.  It is a commitment to lead and serve vibrant neighborhoods that emphasize solidarity and forward-thinking.

In my hometown of the Napa Valley, California, the wine industry has saturated the economic landscape and cultivated an incredible hub for arts and culture: a cultural experience that pairs wine and food with art, music, and dance.

Caleb Way

Last Wednesday morning, New York City’s newly instated cultural commissioner, Tom Finkelpearl, greeted representatives from numerous local institutions for the Crain’s Arts & Culture Breakfast: A New Future for New York’s Culture Industry. Finkelpearl, formerly the executive director of the Queens Museum, opened the event with comments on the current landscape of the arts in New York City, a few of the challenges it is facing, and some of the “cultural perks” his office plans to introduce to address them. The commissioner touched on the roll-out of new Municipal ID Cards, saving the finer details for the Mayors announcement on Thursday, and commented on the newly allocated $23M to arts and cultural education throughout the city.

Caleb Way

This summer, eleven students descended upon New York City from all over the country with an arts administration gleam in their eyes. Different backgrounds, interests, schools, majors, and futures all converged at Con Edison’s headquarters in Union Square to kick off what would prove to be a very rewarding shared experience.

The Arts and Business Council of New York’s Multicultural Arts Management Internship Program places students and recent graduates at host arts organizations throughout the city. Participants find themselves thrust into a bustling and fast-paced city while working in various departments of institutions that are doing great work to enhance every discipline of the arts. As the students settle into their various organizations and departments, from development to programming to marketing, they not only rely on the support of their fellow peers but also on support from a volunteer mentor from the New York business community. This relationship is another avenue of development and investment–one that provides guidance as each intern navigates a new role, a new city, and their future plans.