Americans for the Arts

Dear Educators,

How many times have you been in this situation?

A classroom full of students sits arms crossed, slouched, or fiddling with their phones. Their thoughts are elsewhere. You can tell because of their daydreaming absent gazes.

Is this a typical High School classroom? Perhaps, but today I’m talking about one of the many professional development courses I’ve attended over the years. You see, these students are also educators. And ideally they are being taught new ways to teach.

I will be forever grateful to Americans for the Arts (AFTA) for the timely research and training they provided for our region’s arts education advocacy efforts in the spring of 2013. Americans for the Arts’ Narric Rome reached out to the Arts Council of Greater Lansing after hearing headlines regarding the Lansing School District’s decision to disproportionately eliminate arts, music, physical education, and media teachers. As we were later to discover, news had quickly traveled to multiple national conferences, delivering fear of similar situations to follow in communities across the country.

There is a gigantic, come-and-have-some, boatload of private sector money available to all arts organizations. New research from Richmond, Virginia confirms that most don’t ask for it.

What’s the pot of money? It is the money in personal pocketbooks of the arts organizations’ most loyal constituents: pocketbooks that already make ongoing donations in response to grassroots solicitations such as direct mail, special events, and crowd-source platforms. But new research shows that most arts organizations rarely have personal, look-you-in-the-eye meetings with their best donors to ask for major amounts of money. The donor who loyally and happily writes an annual $1,000 check never experiences a personal meeting to ask for $25,000.

This week’s blog salon on Cultural Districts and Communities: Catalysts for Change explored how cultural districts are improving, engaging, and sometimes changing their communities. Kicking off the salon, I introduced our new tool - the National Cultural Districts Exchange, which is a suite of online tools and resources to provide research and information about cultural districts. This new resource is meant to be an exchange of ideas, information, and resources - and this blog salon supplemented this new tool with great viewpoints and unique perspectives on cultural districts.

My fascination with cultural districts first started while living in Richmond, Virginia when the city announced the creation of an Arts District within the Broad Street Corridor. As an avid “culture vulture,” I had strolled through many First Fridays Arts Walks and attended a variety of performances at the newly built CenterStage performing arts center. I was thrilled to know the city recognized the potential impact culture could have on this area. Even after leaving Richmond for Washington, D.C. to attend graduate school, I continued to stay updated on the project and would bring it up in conversation whenever I returned to visit.

Welcome to our newest blog salon on Cultural Districts and Communities: Catalysts for Change - our first blog salon of 2015!

Americans for the Arts defines cultural districts as well-recognized, labeled areas of a city in which a high concentration of cultural facilities and programs serve as the main anchor of attraction. They help strengthen local economies, create an enhanced sense of place, and deepen local cultural capacity.

As a long-time re-granting organization, Silicon Valley Creates knows how critically important money is to our arts and culture ecosystem. Organizations will also prioritize funding before any other form of support.

But when Arts Council Silicon Valley, a 30-year old United Arts Fund, merged with 1stACT Silicon Valley, a community catalyst, to form Silicon Valley Creates just over a year ago, we opted to take a new approach to how we strengthen our creative ecosystem–which was one of four main goals in our strategic plan.

So we developed a framework (pdf) of what we believe to be the key elements to a sustainable artist or arts organization in Silicon Valley.

True confession: I am not a strategic evaluator. Anyone else want to come clean? Try this easy quiz:

• Do you churn out Survey monkey questionnaires the day before your workshops begin?
• Do you frantically google “student evaluation rubric” as the touring van pulls out of the theatre loading dock?
• Do you regularly practice post-event justification, working backwards through your program as you rush to complete a final report for a funder the night before it’s due?

Business Volunteers for the Arts® (BVA) is a national skills-based management consulting program operated by a network of organizations across the country under the leadership and coordination of Americans for the Arts. It pairs nonprofit arts groups with specially trained business executives who volunteer their time and skills to assist with distinct management projects. Though the number of active BVAs has fallen slightly in the past year, those still operating them are running robust programs that seek to fill an active need in the communities in which they operate, both for the arts organizations receiving pro bono support and the businesses that encourage their employees to give their time and skills to the arts.

Kellyn Lopes

The Wix Lounge, an impressive space for communal offices in Chelsea, Manhattan, is usually bustling with young tech entrepreneurs, artists, and freelance professionals. On Tuesday, November 18^th, the Arts & Business Council of New York transformed the space into a new community: a networking event for arts organizations and business professionals interested in volunteerism. Almost twenty arts organizations, ranging from Carnegie Hall and the Bronx Museum, to TaDa! Youth Theater and ProjectArt, shared volunteer opportunities for professionals looking to get involved.

At the event, I was able to get the scoop about trends in arts volunteerism and the types of volunteer opportunities available. Here’s what I found:

The arts are a catalyst for volunteer work

Diane Conroy, Manager of Corporate Programming at Free Arts NYC, told me a fantastic story. Free Arts NYC provides arts educational and mentorship programs free of charge to underserved youth and families in New York City.

Kellyn Lopes

A guest speaker in one of my graduate courses recently said, “94% of people don’t care about the arts.” While it may be true that a portion of people don’t actively seek out and participate in the arts, or consider themselves to be “artsy,” there is a significant relevance in understanding and “caring” about the role of the arts in society.

Instead, maybe 94% of people haven’t fully recognized the transformative power and intrinsic value of the arts in their communities…and their businesses.

So how do we measure the value of the arts?

Adapting to a shift in the volunteer landscape is one of the exciting challenges that the Arts & Business Council of New York (ABC/NY) and many arts organizations now face. As a new team running ABC/NY, my colleague Caleb Way and I are putting our heads together to come up with innovative ideas to expand and modernize our local volunteer matching program. To give some context, the Business Volunteers for the Arts® (BVA) program was founded by ABC/NY in 1975 with the mission of serving to connect nonprofit arts organizations with pro bono volunteers. However, as web-based volunteer matching services such as VolunteerMatch and Taproot have taken off, and businesses expand their volunteer or corporate responsibility (CSR) programs to include more expansive and flexible options for employee engagement, the old model of staff-managed volunteer matchmaking is simply not enough. ABC/NY’s new strategic direction combines the idea of volunteer matching with a much broader menu of employee engagement options.

Amanda Murphy

My two after school art clubs, six parent chaperones, and I were walking back from our enormously successful field trip when one of my students beamed: “Mrs. Murphy! I never knew there was so much art!” We’d spent the day elbow deep in art processes at The Shirt Factory in Glens Falls–a historic shirt factory turned haven for artists, crafters, and healers. If you find yourself in upstate New York, do yourself the favor of checking it out.

My students had the incredible opportunity to participate in hour long workshops in pottery, digital photography, felt making, flower pressing, and ‘plarn’ bracelet making–crocheted bracelets made from reused plastic shopping bags. My “art clubbers” were deeply engaged during each workshop, all of which were led by working artists. I excitedly traipsed through the stairwells trying to be in all the workshops simultaneously.

I loved watching them dive into the art making they’d only heard of in our pre-field trip meetings.

I loved watching students who weren’t typically friends bond without reservation over the processes they were sharing.

I loved watching them realize the arts are a viable career option, not only an activity to complete in the art room.

Lydia Zacharias

Many of the companies we work with at ArtsKC are engaged in a variety of programs, including our Now Showing program for emerging artists and businesses, Advocacy efforts, and workplace giving for the ArtsKC Fund. These corporate partners are not only passionate about supporting the arts in the Kansas City region, but are also achieving true employee engagement. Through their partnerships with ArtsKC, companies are able to provide unique engagement opportunities that encourage people to stay with the company longer, report higher levels of job satisfaction, and increase productivity through teamwork and a sense of personal investment from management. Many people are now more interested in working for companies in which they feel valued, and in which a certain level of work/life balance is encouraged, than ones that simply provide a paycheck. So, support of the arts is not only good for your corporate philanthropic efforts, it’s also good for your talent recruitment and retention efforts!

Ali Fernandez

One of the challenges facing employers today is attracting and retaining a talented workforce while concurrently asking employees to do more with less. Employee satisfaction is increasingly linked to the employers’ commitment to providing opportunities for employees to engage with one another and the broader community.

We all know that the arts encourage creativity and innovation, but they are also an amazing vehicle for team building and collaboration. As a United Arts Fund that conducts employee giving campaigns, the Greater Hartford Arts Council is uniquely positioned to facilitate employee engagement, while raising funds and awareness for our arts community.

Julia Harman Cain

I remember little about my first time on stage: a ballet recital at age three. We danced to “Winter” from Vivaldi’s “Four Seasons,” and I had no idea what I was doing. Happily, the VHS evidence shows that I did not fall down.

In first grade, I made my theatrical debut. My class produced a short skit about caring for the environment, and I played the crucial role of Super Recycling Kid (who recycled to save the planet). My favorite part was wearing my superhero cape for the rest of the school day.

Ever since, the arts have been a constant in my life. As a kid, I loved the transformation inherent in theater: we created a world together onstage and, for a few hours at a time, it was just as a real as anything else.

Ethan Clark

As a fellow emerging professional in the field of arts management, we may often think of ways to emerge or advance our careers.  I believe that we can do this by learning about current issues/trends, practicing/exploring new skill sets, networking with a purpose and gathering insights from experienced professionals. I’ve found all these opportunities for career development in one place, the Emerging Arts Leaders DC (EALDC).

EALDC is a volunteer-led initiative that provides professional development, networking, and information relevant to emerging arts professionals in the metropolitan Washington, DC area. EALDC is part of the national Emerging Leaders Network, a program developed by Americans for the Arts.

Elaine Maslamani

Every organization needs a plan for their board members and major donors of the future. If engaging young professionals ages 25 to 35 is integral to your organization’s objectives, here are four tips that other young professional groups for arts organizations that I have worked with have found helpful.

1. Project a inviting welcome

From the outside looking in, arts organizations can sometimes appear to have a “clique-y”-culture that would ignore new members unless they have the proper pedigree. Often, the ideal candidates for young professional art groups are shy to come forward thinking that they won’t “belong” if they can’t name the artist, converse in a detail about the composer’s work, quote Shakespeare, or be able to contribute more than $1,000.

Ann-Laura Parks

Ever come back from a conference inspired, energized, and ready to unleash your brilliant ideas on your colleagues? You’re cruising along on a creative high until you hear, “That’s a good idea BUT…” followed by the reasons why it can’t be done.

When yours truly was a young worker bee, I heard some reasons that made head/desk contact a regular occurrence:

“We don’t need a blog. Nobody reads those. They are just vanity projects for people with big egos.” - executive director of a large nonprofit

“Why on earth would we ever want to post anything on YouTube?” - marketing director at a federal agency

More likely, though, you’ll hear something like, “I’d love to but we just can’t spare the money/time/staff for that.”

If you want to avoid the quick, early death of your idea, getting the go ahead from the authorizers in your organization will be your first challenge.

Gerald Yoshitomi

Who in the organization already knows how to increase audiences and revenues? It's the Marketing Director and the Marketing Team. They've been attending Marketing Conferences, participating in online webinars, reading and commenting on blogs, etc. They are hired and paid because they are expected to know more about marketing than anyone else in the organization. They have the responsibility to hit the numbers, but lack the authority to implement the practices that would assure success.

Jordan Silton

There are lots of buzzwords in web analytics. Attribution and big data get a ton of attention, but there are several things you can do right away to upgrade your organization's analytics abilities. The following seven steps can help your arts organization get the data you need to make better decisions about your digital marketing campaigns.

(1) Audit Your Implementation

The first step to upgrading your analytics is to ensure you are confident in the quality of your data. Arts organizations have more data than ever to inform decisions about their digital presence. It's nearly impossible to get "perfect" data, but with a tag audit, you can ensure tracking code is properly placed throughout your website and your analytics platform is configured to deliver results you can count on.

Sara Ansell

My path to becoming an arts administrator is a tad unorthodox. My advanced degree is in social policy analysis and my previous professional experience is that of a public health researcher. In fact, I’m not sure I identify solely as an arts administrator. Or a policy analyst. Or a public health researcher. Instead, the world I inhabit is that of someone passionate about connecting with individuals and communities, in a tangible and meaningful way, to help address the deeply entrenched health-related challenges they face every day. Threaded throughout my winding journey to the City of Philadelphia Mural Arts Program is a core belief that we all live within a layered reality – one defined by our individual traits and behavior, our social relationships to friends, family, and neighbors, our living and working conditions including the physical environment around us, and the economic, political, and social policies and systems that impact us locally, nationally, and globally. The ecosystem in which we all interact and navigate is complex and impacts our health in very real ways. The extent to which each layer of our reality hinders and supports us as we strive for well-being varies for each of us.

Todd Eric Hawkins

My path to a career in public art was not by personal design. I moved to New York City to get discovered as a performer and live the dream I had cultivated since birth (or at least since seeing Jennifer Holliday sing on the Tony Awards.) There were a few steps in that strategic plan that I had not taken into account, like surviving in New York City. I needed a survival job.

As an actor, I found a home with a children's theater company, and paid my bills as an Executive Assistant. During the week I worked for the Dean of Columbia Business School, where I studied how he dealt with a Board and a staff, while on the weekends I was a beast, a mermaid king, a rocking horse, or a giant.

As the years and survival jobs passed, I began to realize that the arts field was much broader than I had realized. It offered many meaningful opportunities to engage with all types of audiences beyond the stage.

Talia Gibas

Last week I had the privilege of attending “The Arts and Passion-Driven Learning,” a three-day institute with Harvard Project Zero. Brilliantly, the institute was presented in collaboration with The Silkroad Ensemble; after treating us to an inspired performance, Silkroad musicians joined us as facilitators and learners for the full three days. Thanks to them, the sessions prompted frank and moving conversations about rehearsal as a learning environment, how artistic risk-taking can feel like liberation and/or transgression, and how cultural differences manifest in unexpected and uncomfortable ways.

On the morning of our second day, I had an uncomfortable thought. I was attending the institute as neither a classroom teacher nor an artist, but as an arts education administrator. Understanding how to keep teachers and students engaged obviously informed my work. But I wondered – can arts administration be as “passion-driven” as teaching and learning? If I believe teachers should be given license to examine how and why they stay invested in their teaching practice, shouldn’t I do the same for my own work as an administrator?

Stephanie Milling

With the end of the summer rapidly approaching, it is time to start thinking about the new school year. Even though I have been living on an academic calendar most of my life, I never get tired of the excitement and exhilaration that accompanies new beginnings. As a college professor, the new year provides a time to develop an artistic and educational vision for the future and determine how I will guide students in their learning. As we wrap up summer looking forward into the fall, it is time to consider what should be on our back-to-school checklist. In addition to planning curriculum, it is necessary to consider the arts education advocacy agenda for the year ahead and our role in supporting its continued benefits to students around the country.

Robb Hankins

As part of ArtsinStark’s 20/20 Vision planning process, an Innovation Committee made up of ten community leaders created a strategy for positioning Canton and Stark County, Ohio as one of the 10 most innovative communities our size in America. One of the first initiatives we called the “Genius Awards.” In 2013 we began inviting companies to form 8-person teams to solve a challenge and come to the first Genius Awards, which were held on March 18 of 2014.

Here were our goals:

1) To have all kinds of companies to participate: high tech, manufacturing, law firms, banks, and newspapers.

2) To find a $5,000 sponsor, charge companies a $500 entry fee, and sell $25 tickets to the event.

3) To establish a “county innovation index” for improving the level of innovation in our county over time.

The Invite: We host one of the 60 united arts fund drives in America, so during our annual visit with company CEOs we planted the seeds for the “Genius Awards.” As soon as we got one of the biggest companies in the county to sign up and then banks and law firms, it got easier to sign up the rest. In the end, 13 companies agreed to send a team for year one. Here’s a link to the contract each company signed.

Amy Webb

“When people go to work, they shouldn’t have to leave their hearts at home.” -Betty Bender

My name is Amy Webb, the newest member of the Americans for the Arts staff and the Director of Arts & Business Council of New York, and I’m so excited to kick off this week’s Unique Business Partnerships blog salon!

My goal in my new position is to increase our New York City presence and enhance connections between the arts and the business communities using a variety of current and developing programs. One of these is the implementation of an employee engagement program for businesses to connect employees with the arts and to help businesses increase recruitment and retention as well as overall employee satisfaction in the workplace. In my last job at Neuberger Berman–an asset management firm–I witnessed a transformation in the workplace once a well-rounded employee engagement program was put in place. There was a buzz around the office and it seemed like, for the first time, everyone was involved in something artistic. There are numerous ways–both big and small–to bring art to your employees, and from my experience they will thank you.

Ella Van Wyk

“There’s nowhere to go but on!” - Feist

Let this blog begin with my gratitude for the amazing experience I have had over these last few days. Receiving the Arthur Greenberg Memorial Scholarship Award is an event that has truly influenced my career, and will benefit my organization and my local arts community.  Thank you to Abe Flores, Rebecca Burrell, and Adam Fong for taking the time to have genuine conversations with me and truly contribute to the work I am doing.

Attending a conference is too passive a description for these last few days. I learned, sang, listened, laughed, digested, deliberated, rejected, reinforced, inquired, decompressed, and grew. I watched Robert L Lynch (CEO of Americans for the Arts) and Jonathan Katz (CEO National Assembly of State Arts Agencies) jam together. They spoke about leadership, their nonlinear careers, they read their own poetry, sang songs, enjoyed each other’s company, and celebrated each other’s achievements! I met fantastic people from across the country, Canada, and the UK who are all fighting for the same cause, attacking similar challenges and were open and willing to share ideas, brainstorm and listen. I sang with Ben Folds. I stayed up until midnight disseminating what I’d experienced that day making To-Do lists and resource wish-lists so that when I get home I can hit the ground running and implement all I have experienced here. I received wisdom, knowledge, empathy, and suggestions from leaders in the arts and experts with invaluable years of experience.

Norie Sato receiving the 2014 Public Art Network Award at Annual Convention

The Nashville PAN Preconference has come and gone, sniff sniff, I miss seeing everyone already. I was thrilled to be able to speak to so many of you and to be with smart, hard working people in the field. The PAN preconference is such a great time to reconnect with old colleagues and meet new people as well as to learn. And so many issues and things to learn just to keep up or to innovate do not fit into the time we had. A special thanks to those who worked so hard for us to organize the conference.

But in the spirit of constructive feedback and reflections back on the precon, I offer the following:

1)  The Preconference is TOO short. We had essentially only 1 day. 2 panel session slots do not give us enough time for the various issues that need covering. At least another half day would have allowed us at least another session slot to allow for some more breadth and depth would truly be desirable. The Nashville team worked hard to showcase their city…and maybe we (I) could have spent more time in it, as well.