Americans for the Arts

“Chroma Booster” plays on the tradition of having a fountain in large public gathering spaces. The 55-foot tall painted pipes invited visitors to the pathway to cool off in the mist or play with other features that will send water cascading on their friends. Visitors see how art can be transformational and repurpose something utilitarian like a parking lot into a vibrant public meeting space.

From exhilarating live performances to extensive corporate art collections to engaging community outreach programs, businesses all around the United States enrich the lives of their employees and people in their communities by partnering with the arts. But each year, ten companies go above and beyond—the BCA 10: Best Businesses Partnering with the Arts in America. 

$5 million dollars is a notable rate of return on one’s investment for a $100,000 a year organization! That’s what Texans for the Arts secured for Texas’ state arts agency—the Texas Commission on the Arts (TCA) Cultural & Fine Arts District program—through a well-executed legislative strategy in the 84^th Texas Legislative Session!  Who-what-how did we garner one of the largest state arts appropriations in the U.S. in 2015?

The use of data is changing the way cities across the United States tackle arts education inequities. Community-wide efforts, including our own work through the Arts Access Initiative in Houston, continue to use data to consistently measure results, use as tools for learning and adapting, and ensure efforts are aligned with agreed-upon ambitious goals and visions for equity of arts education and creative learning in our cities.

Simply put, data matters in arts education.

To make the case for the value that pursuing equity and access to arts education provides to arts organizations themselves, I want to look at two ongoing and current topics in arts production.

The first topic is diversity in all forms. In the past three years, as part of a larger national conversation on diversity that has revolved as much around micro-aggressions and the slow grind of institutionalized discrimination as around shocking, devastating, and violent events, America’s arts communities have been challenged to examine the unwitting ways in which they maintain this status quo. With the best intentions, we produce excellent artistic work meant to have a universal appeal, and are surprised when audiences are not diverse. The discussion revolves around this question: If artistic excellence and a desire for diversity aren’t enough to eradicate the barriers that prevent our arts institutions from serving a representative audience, what more do we need to do?

The second topic is the audience of the future. Arts production seems to be hovering around perpetual invalid status, always wondering what it will take to get an infusion of new blood. As the average age of season ticket holders rises, we wonder where the next generation of arts supporters will come from. The discussion revolves around this question: If excellence isn’t enough, and marketing to young adults fails to promote long-term engagement, what can we do to reach new audiences?

As a nation, we all agree that it is beneficial for every child to receive a comprehensive education, inclusive of the arts. How to operationalize this has been more elusive and challenging. Collective Impact, as shared in the Stanford Social Innovation Review article written by John Kania and Mark Kramer, outlines the conditions for broad, systemic change in social issues, and has been successfully implemented in a variety of communities across the country, including initiatives to support arts education.   

Jessica Cusick retired as the Manager of the City of Santa Monica Cultural Affairs Department on March 3, 2016. Starting the job in 2005 she took a staff of three and grew it into a powerhouse of 21 to serve a city of 90,000 residents. She also created municipal programs through planning, policy, creative communities, public art and artist residencies to bring the work of writers and coders, planners and planters, poets and visual artists free to city audiences.

When a potential supporter for creative youth development approaches me, one of the first things I tell them is to look at the numbers. This model works. Students who participate in rigorous, arts-based after school programs perform better in school and have higher graduation rates than that of their peers who do not participate in the arts. I reference programs such as The Wooden Floor in Santa Ana, Say Si in San Antonio, ARTS in San Diego – the results are impressive. It is at this moment that I have their attention. I have connected my work to something they value: academic success.

The North Texas Business Council for the Arts (NTBCA) is a nonprofit organization, founded in 1988, by iconic business leader and philanthropist Raymond D. Nasher. NTBCA is dedicated to creating business and arts partnerships in the 16-county region that is anchored by Dallas and Fort Worth. Our programs connect business professionals to the arts through education, events, and advocacy. NTBCA’s Board of Directors is made up of executives from some of the region’s top companies.

My fascination with cultural districts first started while living in Richmond, Virginia when the city announced the creation of an Arts District within the Broad Street Corridor. As an avid “culture vulture,” I had strolled through many First Fridays Arts Walks and attended a variety of performances at the newly built CenterStage performing arts center. I was thrilled to know the city recognized the potential impact culture could have on this area. Even after leaving Richmond for Washington, D.C. to attend graduate school, I continued to stay updated on the project and would bring it up in conversation whenever I returned to visit.

Wendy Taliaferro

For those readers who may not know a ton about Fort Worth, our city has an incredibly unique and growing arts and culture scene. Approximately 40 minutes from Dallas, Fort Worth has a little bit of everything. From world-class museums, eclectic gallery spaces, and an emerging music scene, this city has a fantastic variety for arts lovers.

As an employee of the Arts Council of Fort Worth, I work in the Fort Worth Community Arts Center, a public space that promotes the talents of local artists, musicians, actors, and dancers. During my time at the Arts Council, I have quickly learned that public programs and spaces are a vital piece to Fort Worth’s cultural success. With that said, I started my job at the Arts Council of Fort Worth over six months ago with an inactive Business Volunteers for the Arts® (BVA) program on my desk. In the past, our BVA program had blips of success, offering assistance to local arts organizations here and there. However, I began looking into the chapters in larger cities and noticed that this program could and should have a greater impact on our community with the amount of artists and business professionals working closely together.

Terry Liu

As an Arts Education Specialist at the National Endowment for the Arts, I am fortunate to see new blooms in the field of education.  Earlier this year, I was honored to join more than 200 national, state, local, and community-based youth arts leaders for the National Summit on Creative Youth Development in Boston, sponsored by the President's Committee on the Arts and the Humanities, the Massachusetts Cultural Council, and the National Guild for Community Arts Education.

It’s exciting to have a quorum of leaders who are committed to taking creative youth development to the next level.  We came with decades of experience in this field, and we left with a clear policy and advocacy agenda that our respective organizations could implement at the local, state, and national levels.

Jon Hinojosa

I am an Artist masquerading as an Arts Administrator - there I said it.  Actually, I am a proud artist working collectively with a committed team to change lives through creative youth development. Our program, SAY Sí, recently got some positive props for being an exemplary national arts-education model that should be replicated in Something to Say, a report by the Wallace Foundation of out-of-school arts programs for tweens and teens. (By the way, please don’t use the word “tweens” in front of young people.)

Part of the reason for our success and the attention is not just the arts part, we certainly do that well – I think it is because of our assessment process and track record of accomplishments. Our youth-focused multidisciplinary arts programs: visual arts, film, performance, and (soon) game design were created not because of our interest in jumping on a funding trend (more on funding below), they were created because our youth and community told us they were needed and missing from their lives, from their city, and from their schools.

Margie Johnson Reese

 

I am a registered card carrying bureaucrat.  I don’t do passion. The job isn’t what you’re excited about; it’s what you accomplish. My staff might disagree with this self-assessment especially after summer 2014. This past summer, in less time than any organization should be given; Big Thought implemented Dallas City of Learning, an expansion on a connected learning initiative first created in Chicago. To put it simply, the Cities of Learning initiative connects students to learning opportunities based on their burgeoning interests and the peer communities those interests created, with the goal of tying those creative experiences to academic outcomes. Student achievements are codified and recognized through digital badges that contain within their code the granular information about each accomplishment.

There is an old quote attributed to John Montagu, 4th Earl of Sandwich:

“If any man will draw up his case, and put his name at the foot of the first page, I will give him an immediate reply. Where he compels me to turn over the sheet, he must wait my leisure.”

This was the charge given to me by a business leader who needed to make a compelling case for government and corporate arts funding:

“Keep it to one page, please,” was his request. “I can get anyone to read one page.”

With the 2014 arts advocacy season upon us, the following is my updated “Top 10 Reasons to Support the Arts.”

Eileen Cunniffe

In the waning days of 2013, an article in the Philadelphia Inquirer cited examples of performing arts organizations experimenting with curtain times, holding some weeknight performances as early as 6:30 pm instead of the long-accepted standard of 8:00 pm. The reasons given included appealing to younger audiences, who might want to go somewhere else after the show; appealing to older audiences, who might appreciate getting home earlier; and appealing to everyone in between, who might find it easier to hire a babysitter or just to show up for work the next day. One of the early trends from this experimentation is that some midweek performances with earlier curtain times are pulling even with or outpacing once-hot Friday evening ticket sales.

In other words, Friday is the new Tuesday—or maybe Tuesday is the new Friday? Either way, this is as good a place as any to begin the conversation about what constitutes the “new normal” for the nonprofit arts and culture sector and how arts organizations continue to respond to the changing environment in terms of audience behaviors and, in the wake of the Great Recession, evolving funder behaviors, too.

Looking back at 2013, it was in many ways a year of contradictory trends in the arts sector: two steps forward, one step back, or perhaps the other way around. Growth, contraction, innovation, struggle, resurrection, collapse.

Nancy Goldman

When coming out in the early ‘90s, I began promoting live comedy shows featuring gay and lesbian comedians for gay and lesbian audiences.  At the time it was uncommon to be out at work or to see gay depictions in media.  These performers were doing much more than telling jokes and making us laugh; they were making us feel normal, validating our experiences and shaping our identities.  Coming together for these comedy shows gave us a time and place to discuss the issues impacting our lives and to socialize, and solidified our sense of community.

So, you might ask, what were these comedians doing in states like Texas, Arkansas and Kansas, performing in clubs filled with straight audiences that were easily surpassing their two-drink minimums? I’d suggest that they were planting seeds of social change.

In his seminal work Pedagogy of the Oppressed, Brazilian educator and philosopher Paulo Freire poses the question, “Who are better prepared than the oppressed to understand the terrible significance of an oppressive society?” For the past 50 years, stand-up comedy has provided an outlet for marginalized populations, and an opportunity to dispel stereotypes and reclaim lost power. Immigrants, most especially Jews in the 1950s, then Blacks in the ‘60s and ‘70s, and women in the ‘70s, have used the stage to hold a mirror to society, both reflecting and retracting social norms. These performers were invested in promoting positive examples of their communities, and were determined to increase tolerance by raising awareness and social consciousness.  Above all, they must have believed that we should all be doing better as a race and society and that improvement was possible.  Freire (2000) thought this is essential to effecting change. “In order for the oppressed to be able to wage the struggle for their liberation, they must perceive the reality of oppression not as a closed world from which there is no exit, but as a limiting situation, which they can transform.”  For me, these comedians were not only catalysts of change, but agents of hope.

Jay Dick

Depending on where you live, the past several months might have inundated you with campaign ads (Virginia), or left you wondering – what election?   Off year elections are like that, with some people hardly even noticing there was an election.  While not as dramatic as even year elections, there were a fair amount of changes that should positively impact the arts overall.

In 2013, there were two governors up for election (New Jersey and Virginia) along with the New Jersey legislature and the Virginia House of Delegates and a smattering of special elections to fill vacant legislative seats.  Further, and probably most surprisingly, there were 433 cities with a population of over 30,000 that held mayoral elections this year.  Of this number, 74 were in cities with a population of over 100,000.  Lastly, six states—Colorado, Maine, New Jersey, New York, Texas and Washington—voted on a total of 31 statewide ballot measures.

I won’t go into the details of each race, as there are many online sources to get this information, but rather I will focus on each of the winners as they relate to the arts.  As I can’t overview every race, I will also focus on newly elected officials, not incumbents who won re-election.  But, I will say this, I am very happy to see so many pro-arts winners!

Nicholas Dragga

I have a love/hate relationship with collaborations. On the one hand, I think they are the greatest thing- the key to our future. They offer opportunities to further Ballet Lubbock’s mission through unique and hopefully unexpected projects to diverse audiences, act as a gateway to more arts participation on all levels, and ideally, bring in some much needed cash. When everything aligns properly, we can create something that truly is greater than the sum of our parts- something that neither we nor our collaborator could ever do alone.

On the other hand, I often wonder, “is this worth it?” This “collaboration” is a LOT of time and energy. I have to jump through so many hoops for this corporate “partner,” compromise my product, and take the time of my dancers, artists, and staff to ultimately help this business sell their products…and all for $500...or maybe even $5,000.  Ugh.

If money is what I’m after, then spending time with individual donors would be more fruitful. If engagement is what I’m after, than bringing OUR uncompromised product to the community would be easier, and often times, more meaningful. Sometimes I think these “new faces” brought in by our business collaborator see us as the hired entertainment - which may possibly do more harm than good in building our brand.

But, the flaw in my logic seems obvious. There is a distinct disconnect between my objectives and my strategies and outcomes. I was not collaborating; I was doing business with people. Of course doing business with people is a great and wonderful thing, but different than collaborating.

Jody Ulich

Here’s the truth about cities: we are all competitive.  How many top-ten lists do you see every year—Most Livable, Most “Green,” Best for Families?  We all want to be on that list, and no one wants to end up falling short.  That’s why data can be so impactful for the decision-makers in a city, and it is precisely why economic impact studies are not new to the Fort Worth-area arts community.  Yet despite our long history of participating in different regional economic impact studies, we—like so many others across the country—saw our arts funding at risk and decreasing every year.  It became clear that in order for the numbers to be truly valid to our city leaders, we needed a study that reflected solely information from Fort Worth.  Those past reports—as robust as they might have seemed—never quite belonged to us, and never gained the traction we hoped that they would with decision-makers.

That is when Americans for the Arts came in with the Arts & Economic Prosperity IV ™ report, and we started to see an important shift in the thinking.  We stepped out to ask for the economic impact of Fort Worth, and only Fort Worth.  Americans for the Arts delivered and the Fort Worth community listened. We presented those findings throughout the community to business leaders and citizens – then finally to the City Council.    The Americans for the Arts data release was perfectly timed, coming out a month before our city budget was set in 2012.  Yet even then, the council still reduced the budget.

Fortunately, during that council meeting, our mayor stood up and said, “We have to stop this; we have to figure this out.”  She made a pledge to put together a task force of citizens to solve our shrinking budget, and true to her word, she put a very even-minded task force together.  Some were arts-supporters; some were business leaders who were not so sure city money should go to the arts.  Over the subsequent five months, the group went over our economic impact findings with a fine-toothed comb.  During that time they studied and talked to people in our community.  And they looked, too, at the graph showing how Forth Worth stacked up against other cities for arts funding: it didn’t look impressive.

So after months of studying the numbers presented in the Economic Impact Study, analyzing support in other cities, and listening to citizens, arts supporters, and arts organizations, our city council listened and responded—to the tune of $1.1 million, doubling our funding from last year.  It goes to show: personalizing your numbers makes a difference, and it never hurts to get the competitive fires burning, either.

Carrie Brown

 

So it is the start of a new year; a time to refresh, refocus and re-energize. The City of Austin Art in Public Places Program recently held a staff retreat where we did just that. In the last two years we have grown from two to seven staff members and with our full team assembled can effectively tackle the work before us. But there is more to it than just having enough resources to “get it done.” As public art administrators (or as I like to say “jacks-of-all-trades, masters-of-all!”), we also need periodic inspiration and creative endurance. The challenge is finding the time. At our staff retreat, we began the day with Show-and-Tell of our favorite projects and artists and current creative endeavors—and how refreshing it was! Show-and-tell got me thinking about not only what inspires me, but why, and the importance of spending time figuring it out. Here are a few things I came up with: As a person of short stature (my cousin’s daughter once asked if I had “grown all the way” after learning that I was in fact, an adult), I have always been drawn to objects that challenge one’s sense of scale—like the proposal for deer-shaped power lines or a three-story bear. To me, these massive objects are breathtaking and at this large-scale diminish the relevancy of our individual size.

Cally Vennare

How do you utilize the arts to foster civic identity, cultivate tourism, and brand your city, town or neighborhood?

Four arts leaders. Four diverse markets. Four distinct audience segments. While the cities and circumstances may differ, their authentic and creative approach to problem solving, consensus building, and collaboration did not. Here are their key insights and takeaways from last week’s 2013 Americans for the Arts Convention.

Andrew M. Witt, St. Johns Cultural Council (St. Augustine, Florida)
“Be real. Find the asset in the community that is going to be of interest to someone not in your community and sell that in a realistic way. The worst thing that can happen is to not meet (customer) expectations. If you don’t, they’ll tell 10 people; if you exceed expectations, they’ll tell 2 people. So you have to deliver on the promise you made.”
Learn more about the work of the St. Johns Cultural Council here.  

Robert Vodnoy, Aberdeen University/Civic Symphony (Aberdeen, South Dakota)
“The lesson in all the different stories that I told you is: the general impulse of the community is to have civic pride and not want to touch the stories that are problematic. Or to sanitize them. But I think the cultural tourist is more interested in the whole story. So I think the challenge is to get the civic identity to embrace its complete self, and not to walk away from what is actually a rich story just because it’s a little ‘icky.’ It’s a tougher story, but it’s a much more interesting narrative. Embrace the dark side.”
Learn more about the Aberdeen University/Civic Symphony here.