Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.
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What do beer, cocktails, and ice cream have to do with art? Well, when done creatively, they can be used as vehicles for your museum marketing messages to reach new audiences and visitor attendance goals.
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In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can reportedly run you north of $5 million. A performance in Queens, however, drew a very different audience—the parents, friends, and children of some 350 members of the community that took the stage—and packed a punch to the gut, rather than the wallet.
Michael Thompson was always more of an introvert who continuously became friends with the most confident people through every stage of his life. With reflecting back on it, he's realized this is one of the best decisions he's made because he's not only noticed common characteristics within those types of people, but has seen himself take on some of those traits. He's discovered that being confident isn't about being the best that you can be, but encouraging the ones around you to be the best they can be.
Ryan Cummins is the co-founder of Omaze, an experience-based fundraising organization whose focus is to allow everyone the chance to win a once-in-a-lifetime experience with their favorite celebrity while (most importantly) supporting a great cause for as little as $10. Take a listen to this Innovation Crush episode as Ryan discusses how to network and maintain relationships, develop social impact, and live and work in the now.
