In the recent Arts Marketing Coffee Chat entitled “Research & Data: What Do You Need?” I shared the process for how arts organizations can address a specific a business problem by identifying data that an organization has or needs, which can provide insights into developing an effective solution. 

Breaking down barriers for our audiences to engage with our organization should be a top priority as we navigate today’s ever-changing landscape. Our new and existing audiences will thank us with continuous support, which helps us thrive as arts organizations. 

The work of rebuilding community, or building community with new partners, cannot be done in isolation. Establishing a strong foundation by choosing to repair or deepen engagement with a specific community and focusing on what’s important to that community, not just your organization’s bottom line, is work best done with others.

Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.

At your core, your organization and its mission haven’t changed. You want to make your patrons happy and continue to share your love of the arts with them. Reframing your image is a simple way to refresh your understanding of who your patrons are so you can better respond to their needs and ensure you’ll remain a vibrant part of their arts community.

If, as arts administrators, we cover our eyes and believe that we just need to hold fast to all that we’ve known about our organizations, our communities, and our audiences until the fog lifts, we risk missing opportunities to engage audiences old and new even as our communities are changed in this period of pandemic and civic unrest.

The 2019 National Arts Marketing Project Conference in Miami, FL was my first arts administration conference and I had a wonderful time! As an individual artist cultivating diverse audiences as well as an entrepreneur serving clients across the arts ecosystem, #NAMPC was the most ideal professional development for both my artistic and administrative growth. 

What do beer, cocktails, and ice cream have to do with art? Well, when done creatively, they can be used as vehicles for your museum marketing messages to reach new audiences and visitor attendance goals.

The digital landscape is crowded, and with human attention spans coming in at 8.25 seconds (yes, that’s shorter than the attention span of a goldfish), arts marketers need to create content that not only stands out but also helps them connect with their audiences.