“Good ideas can come from anywhere…if you ask us, convicts are pretty interesting people” comments Ben Pfutzenreuter, one of the founders of Concepting with Convicts, a project that partners with convicted felons to create powerful ads through the prison pen pal system. The partnership consists of the felon serving as art director or writer for an ad that is completed with help from the four directors of the project. None of the art is actually in the process of becoming real ads, but the hope is that the project will show that convicts are interesting people and give them the confidence to pursue creative careers after their sentences.