Victoria George
Diversification Begins with a Theory of Change
Posted by May 10, 2018
Victoria George
When I finally pivoted into arts administration, inching my way closer toward being a full-time creative, I was a bit surprised to find how much the sector was struggling with issues of diversification. Over time, I suppose I had grown accustomed to an industry that had no issue tackling diversification head-on and I expected the arts, the champion of inclusion, would be the same way. I am fortunate enough to oversee two great projects at ArtsBoston which help to drive the change we desperately need in greater Boston’s arts sector. For the ArtsBoston Audience Lab, diversification (specifically audiences of color) began with a Theory of Change—a blueprint designed in collaboration with the ten participating organizations in the Lab. When organizations state that they want more “diversity” in their audiences, we ask them to think a step further.
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