Millennials don’t find videos; videos find them, according to February 2015 research by Trendera. When the trend forecasting and brand strategy firm asked US millennial internet users how they found videos, nearly four in 10 said they saw what videos were recommended for them. Fully 37% subscribed to certain channels so that their favorite content would come to them when available, 36% relied on online trends to tell them what to view, and just over three in 10 looked at what their friends on social had shared.

Google announced earlier this month that it would be releasing a new Google algorithm update aimed at making all sites on the web mobile-friendly. This update is set to go into effect on April 21. According to Marketing Land, consumers today spend 60% of their time on the internet on their mobile devices. And 3 out of 4 people will search on their smartphone for a business they are looking to work with (Google Partners). These statistics show the importance of having a mobile-friendly website and the reasoning behind Google’s big measures.

In Silicon Valley and on Wall Street, people have been asking questions about Mayer and her impact on the fate of Yahoo from the moment she was appointed CEO in July 2012. She came saddled with great expectations, as she had been Google’s 20th employee, its first female engineer, and the "high priestess of simplicity," as a 2005 Fast Company cover story described her. In 13 years at Google, she had become almost as closely associated with its rise as its founders. She left all that to save an enterprise that can only be described as moribund.

When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks. This awareness was driven in part when I read the book “The New Rules of Marketing and PR” by David Meerman Scott. It was an insight that changed my life forever. It was also a pivotal shift in marketing.

Sojourn Theatre’s How to End Poverty in 90 minutes (with 199 people you may or may not know) is a devised, community specific participatory theatre event that explores issues of poverty and democracy by allocating $1000 from the box office at every performance to a local organization that fights poverty. The audience decides where the money goes. The show’s plot is not a single story, but the journey of strangers (the audience) making a decision about how to best engage with a seemingly intractable and complex public issue.

People have very strong reactions to the words “dynamic pricing.” It strikes some as a dastardly way to take advantage of our poor defenseless patrons, and others as a lifeline to additional revenue that might finally balance the budget. It is neither. It is simply a tool.

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows. Momentum Worldwide surveyed more than 6,500 people in nine markets globally to compare the impact of 23 types of brand experiences, including watching TV commercials, visiting a brand’s social networking page and attending a branded music, sports or other event.

Crafting a blogging strategy to guide you through the coming weeks and months takes the guesswork out of blogging and turns a lackluster blog into a powerful tool.

Struggling to keep up with the revolving door of social media post specs? This handy infographic from Spreadfast compiles 2015's most recent sizing updates in one place!

Content marketing is responding to the mobile age with new branded content strategies made for users with phones attached at the hip.

The new "Touching the Prado" exhibit in Madrid showcases 3-D replicas of paintings, so blind visitors can feel key works of art.

A generation of performers disillusioned by Broadway musicals gambles their careers on making opera cool again in the Big Apple.

Creating engaging visual content to accompany your digital efforts can be difficult with limited budgets and lead time. Read on for a curated list of awesome free design software you can download today!

"Measuring sentiment will help you understand the overall feeling surrounding a particular subject, enabling you to create a broader and more complete picture of the social conversations that matter to you."

Jill Robinson of TRG Arts dives into the complicated evidence that subscriptions are not in fact "dead." They haven't yet disappeared thanks to the successes some theaters still see with the model.

Interactive maps from the Urban Institute detail how the United States will grow older and more diverse in the coming decades.

New York City Mayor Bill DeBlasio has announced plans to build 1,500 units of live/work space for artists every year for the next 10 years in an effort to keep New York's creative class strong despite astronomical rents.

Or how one street artist turned his massive murals into moving, living pictures through his free smartphone app. Image courtesy of the artist, Insa.

Tom O'Connor reminds us the value of staying nimble and shedding old, ineffective strategies instead of constantly adding new ones to keep up.

Theatre Development Fund and Theatre Bay Area have taken on a program called Triple Play, exploring the root of audience engagement with new works. They share a few early takeaways here.

Almost every word on the Chronicle of Philanthropy's list of 2015 buzzwords to watch in the nonprofit industry is centered on technology and what it will take to stay agile in the rapidly changing tech world we live in.

Hotels, like arts organizations, have an opportunity to make people feel at home. Read on for a peek into Intercontinental Hotel Group's ultra-customized loyalty program based on consumer behavior.

The Louvre's new President is taking the world-renowned institution in a very new direction by taking on the complex task of making centuries of art accessible to visitors from all over the world.

"We are servants to the audience, not slaves to their judgements" and other observations from a seasoned musician and performer.

While arts organizations are aware that data collection and interpretation is an important part of tech-infused life, many of us are left scratching out heads on how to use the data we collect. Createquity explores why.

Patagonia was a company with a few PR blunders that needed clever fixes. Their answer? Transparency, mission-based thinking, and digital storytelling with awesome graphics and videos to back it all up.

Imitation is at the root of innovation if human evolution is any indicator. In order to survive and thrive we iterate the successes of people around us--occasionally stumbling upon something even more creative!

It's a grand day to be an app developer--in the last 9 months, the average amount of time spent on mobile devices grew by 9.3% to a whopping 3 hours a day.

When the fourth wall is broken and audiences are asked to step outside comfort zones, what kinds of boundaries are needed for them to feel safely free?

A team of researchers sought to find out how looking at "contemplative spaces" like museums, libraries, and churches effects your brain. Turns out, the "aesthetics of space matters."