The report Arts Organizations and Digital Techologies shares results of a survey to explore how arts organizations use technology and how it impacts their work.

Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context around art, and disseminate their work beyond the stage and the gallery.

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

This infographic focuses on the 8 key skills marketers must have according to Salesforce.

6 Steps to Creating the Perfect Marketing Video

This infographic focuses on how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

Just how good is your growth? As more people join social networks worldwide, is the value of your brand audeince depreciating?

Instagram is an amazing place to network, find inspiration, and engage with a community of like-minded creatives. It’s time to make Instagram work for your creative business.

It's impossible to deny the impact of Snapchat. The ephemeral content app has more than 150 million daily active users, and - according to Snapchat - is used by 41% of all 18 to 34 year-olds in the United States.

This infographic looks at seven key digital marketing resolutions that businesses should consider as we move into 2017.

The purpose of this guide is not to give you a full digital marketing strategy, it is to inform and instruct you on the key concepts of website optimization and advertising on a basic level. This guide is meant to help those just starting out to have a sound understanding of what to know and what questions they can ask as they put resources towards making their business more successful. [Introduction p. 2]

"While the delivery mechanisms are different, in reality, the basics of communicating effectively with whoever the target audience might be really haven’t changed very much, if at all. Effective communication is still effective communication, and direct mail — whether in the snail mail environment or online — still benefits from the same tried and true principles that gurus such as Claude C. Hopkins, and later, Bob Bly and Herschell Gordon Lewis espoused and practiced. When you run a radio spot for your product or service it’s hard to tell exactly how effective

Gain insight & learn the best audience engagement practices through these 13 best visual representations.

In our newest e-book, 50 Winning Tweets from the 2011 National Arts Marketing Project Conference, you'll see the 50 most insightful, inspiring, and awesome takeaways straight from the #nampc tweet deck.

In this e-Book, Banish Online Video Marketing Blunders for Good!, you’ll find examples of successful marketing videos from a variety of organizations and genres, including dance, theatre, music, and the visual arts.

In this e-book, 13 Social Media Infographics That Every Marketer Needs to See, Volume 2, you will:

At the 2012 National Arts Marketing Project Conference, we captured over 6,600 tweets with more than 500 people using the hashtag #nampc. In this e-book, you’ll get a glimpse into the conversations and creativity that took place.

In this E-book, Hearty, Wholesome, and Homemade: Building an Instagram Community That Thrives, you'll find:

• Why Instagram is the perfect platform for developing a digital community and how to make your community its most honest and inclusive
• Inspiring quotes, notable case studies, and handy “bread and butter” takeaways for putting your learning into practice
• A battery of handy tools for tracking the success of your Instagram community